LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Cherinadded ("Cherinadded") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

Cherinadded : I began my journey in the world of fine arts at Chulalongkorn University's Faculty of Fine Arts. For the first two years, I immersed myself in various disciplines within fine arts, such as painting, sculpture, printmaking, photography, and conceptual art. I explored creative thinking, sketching, drawing, and many other skills necessary for developing as an artist. In my third year, I chose to study conceptual art, which blurred the lines between art and design for me. This decision stemmed from my love for both disciplines, and I wanted to incorporate conceptual art into my design work. My background in fine arts allowed me to learn various techniques, both in Thailand and London, where I continued my studies. London's art scene was more open, allowing for greater overlap between the art and design worlds. In contrast, the art scene in Thailand tended to be more conservative. When I first started at the age of 17, my motivation for creating art and design stemmed from a teenage dream, driven by passion and the desire to explore different mediums. At the time, I didn't really think about creating for others but focused on what I enjoyed personally. I loved ceramics, jewelry, and accessories, and the idea of designing my own collection was exciting. As I started selling my work and translating my ideas into reality, the process became more complex. I learned that while everything is possible, it requires immense effort and dedication to make it happen. Over the past nine years, I've grown significantly from those early days. My motivation has evolved from fulfilling my own desires to showcasing the power and potential of design to inspire others. I've poured my heart, soul, and countless hours into every piece I create, and I believe that sharing this journey can encourage others to pursue their passions. Cherinadded was born from this desire to inspire, and it's been an incredible journey over the past nine years.

DL: What motivates you to design in general, why did you become a designer?

Cherinadded : My initial motivation for becoming a designer was rooted in my teenage dreams and passions. I was drawn to ceramics and other art forms, but I didn't necessarily create with other people in mind. Instead, I focused on what made me happy and satisfied my own creative desires. As I delved deeper into the world of design, I discovered its complexities and learned that not everything I envisioned could come true without a lot of hard work and perseverance. This realization fueled my growth, and my passion transformed into a desire to share the power of design with others. I now strive to inspire and encourage people through my work, both in the realms of design and yoga. In fact, my journey in yoga began similarly to my journey in design. I simply put myself on the mat and gave it a try, which led me to discover its positive impact on my life. Both yoga and design have helped me become a better version of myself, and they complement each other in my personal growth. Looking back, since I was young, I've always had a strong passion and desire to become an artist. My choice to become a designer is a natural extension of that passion, which continues to drive me to create and inspire others.

DL: Did you choose to become a designer, or you were forced to become one?

Cherinadded : I absolutely chose to become a designer; it was never something I was forced into. Art played a significant role in my life, helping me find love, passion and personal growth. My journey has been one of self-discovery and improvement. I've always had a strong passion and desire to become an artist. It was my emotions and passions that drove me to pursue a career in design, and I have embraced this path wholeheartedly.

DL: What do you design, what type of designs do you wish to design more of?

Cherinadded : My brand, Cherinadded, primarily focuses on jewelry and accessories. Although I enjoy designing, the brand can only grow and move forward with the support and appreciation of customers who value my art. This means that I must consider not only my personal satisfaction but also the business aspect of the design world. Currently, I create more jewelry than accessories, but I'm intrigued by the idea of designing more functional accessories. One example is ceramic bookmarks, which both excite and scare me. Although they might be challenging to sell and less functional than other items, I believe that with time and learning, I can create more functional and appealing accessories. Another design I've been contemplating is a ceramic hair cuff – a luxurious yet simple alternative to the traditional plastic hairband. While the idea is more complex than I initially anticipated, I hope to develop it further in the future. Ultimately, my goal is to explore various accessory designs that can seamlessly blend artistry, functionality, and luxury, expanding the range of unique and innovative items offered by Cherinadded.

DL: What should young designers do to become a design legend like you?

Cherinadded : They should provide the passions and skills. I was lucky I didn't have to struggle to know my passion. Let's break it down to some points: Discover your passion: Explore different aspects of design and identify what truly excites and drives you. It's crucial to know what you're genuinely passionate about so that you can invest your energy and time wholeheartedly. Develop your skills: Once you've found your passion, work relentlessly to improve your skills. Master the techniques and tools essential for your chosen field of design, and stay up-to-date with the latest trends and innovations. Prioritize: Make your passion, dreams, and skills a priority in your life. Dedicate time and effort to honing your craft and finding ways to express your unique perspective through your designs. Cultivate your talent: Acknowledge and build upon your innate abilities, but also recognize the importance of hard work and perseverance. Talent can provide a foundation, but it's the dedication to improvement that truly sets legends apart. Network and collaborate: Connect with other professionals in your field, and be open to collaborations and partnerships. This can help you learn from others, gain exposure, and develop a support system within the design community.

DL: What distinguishes between a good designer and a great designer?

Cherinadded : A good designer can create visually appealing objects across various mediums, such as paintings, decorations, or sculptures. However, their creations may not always serve a functional purpose. On the other hand, a great designer possesses a deeper understanding of engineering and fine art, enabling them to create designs that are not only visually stunning but also highly functional and innovative. Great designers prioritize their dreams, passions, and skills. While some may perceive them as naturally talented, it's essential to recognize the hard work, dedication, and effort they put into refining their craft. Great designers channel their energy and passion into their work, constantly seeking to improve and evolve.

DL: What makes a good design a really good design, how do you evaluate good design?

Cherinadded : A good design not only captivates with its beauty, but also represents the designer's character and emotions. Just as we navigate the complexities of life, a great designer synthesizes their personal experiences and tastes to create something extraordinary. For me, I admire those who can transform intricate concepts into seemingly simple and accessible creations. A prime example is Apple, a company that has mastered the art of balancing complexity with user-friendly design. Evaluating a good design encompasses various aspects, such as the choice of materials and the ability to prioritize. However, it is also subjective, as each person may have their own interpretation of what constitutes a good design. A painting, sculpture, or even a photograph may serve as decoration, but not necessarily possess any utility. On the other hand, a great designer can skillfully combine form and function by infusing elements of engineering, material science, and fine art. Becoming a great designer entails more than just honing one's creative skills. It requires personal growth and emotional intelligence. If we cannot manage our emotions and personal affairs, it's difficult to create exceptional designs that resonate with others. To create truly outstanding designs, one must first become a better person. Our values, education, mindset, and even our dietary choices are reflected in our work. By cultivating a healthy and balanced lifestyle, we can ultimately bring our best selves to the design process, creating pieces that leave a lasting impact.

DL: What is the value of good design? Why should everyone invest in good design?

Cherinadded : Good design holds immense value beyond the luxury or exclusivity it might bring. It has the power to evoke emotions, spark memories, and serve as an extension of our personalities. A well-crafted design can bring art closer to people, elevating their appreciation for aesthetics and deepening their connection to the world around them. Cherinadded, for example, targets those who appreciate the fusion of art and design. Each piece carries an aesthetic that delivers a message to its users, making people think better, become wiser, and feel more in touch with their emotions. While some may value the rarity of high-end brands, the true worth of a design lies in its ability to capture and convey the beauty of art. Art and design aren't always about perfection or conventional beauty. The elegance of imperfection and the allure of awkwardness can represent the true essence of art. Good design can challenge our perspectives and change our feelings towards an object. Take, for instance, a seemingly unattractive chair. If you were to discover it was made of intricate ceramics, your appreciation for the craftsmanship and the artist's intent might shift. The fascination with materials, form, and the application of art is what drives people to value and invest in good design. Whether a piece is functional or purely decorative, owning a well-designed item can enrich our lives and provide a sense of fulfillment. Ultimately, investing in good design is an investment in the enhancement of our emotional well-being and personal growth.

DL: What would you design and who would you design for if you had the time?

Cherinadded : If given the time, I would love to design something special for my patron, a person who has been instrumental in my journey as an artist. This person is not a family member, but their belief in my work and unwavering support has been a cornerstone in my development as a designer. At a time when I was on the verge of giving up my dreams, this individual stepped in to help, not expecting any return on investment but purely out of a desire to support young artists like myself. This person's generosity has been a game-changer for me and has paved the way for the rebirth of Cherinadded. They've proven that their real investment is in people and their passions, not merely in monetary gain. It was my brother's idea to see this patron as an angel investor, and while I fully intend to return the monetary support, I also wish to express my profound gratitude in a more personal and unique way. So, I would like to design a custom object for this patron. It won't be a piece of jewelry or an accessory, but a piece of art that reflects my deep appreciation and the impact they've had on my life and career. It would be a tribute to their altruism, their belief in the power of passion and art, and their role in my journey as a designer.

DL: What is the dream project you haven’t yet had time to realize?

Cherinadded : My ultimate dream project is to curate a solo exhibition that showcases my paintings, sculptures, and various other art forms, all presented together in one cohesive space. While I currently sell my products in shopping malls, I sometimes feel that this approach may not reach the right audience or do justice to my artistic vision. My aspiration is to exhibit my work internationally, connecting with the appropriate group of people who can support and sponsor my artistic journey. As a designer, I hope that one day I can bring this dream to fruition and proudly host an exhibition under the Cherinadded brand, allowing me to fully express my creativity and share my passion for art and design with the world.

DL: What is your secret recipe of success in design, what is your secret ingredient?

Cherinadded : The secret recipe is no grand secret, really, but it might surprise some—it's the art of making mistakes. I firmly believe that every stumble, every misstep, brings us a step closer to our true masterpiece . You see, everyone makes mistakes, and though they often come with a cost, they also come bundled with invaluable lessons. That cost? It's an investment in your creative evolution. When an idea seems to fall flat, when it feels like you've poured your soul into a design only to watch it flutter to the ground, that's when the magic truly happens. I have a universe of ideas swirling within me, each longing to come to life. And yes, it might seem daunting, even impossible at times, to bring each one into existence, but that's the beauty of the journey. The process is not about creating the perfect design each time, but rather about exploration—seeing what works, what resonates, and equally, what doesn't. Each mistake, each 'failure', is but a stepping stone on the path to success. It's a demanding process, no doubt, involving countless hours of hard work, but the reward is in the discovery. It's in that moment of eureka, when all the trials and tribulations culminate in a design that truly speaks to the soul. So, my secret ingredient? It's embracing the art of error, understanding that to stumble is not to fall, but rather, to move forward.

DL: Who are some other design masters and legends you get inspired from?

Cherinadded : There's an undeniable link between my inspiration and the work of certain visionary artists, two of whom truly resonate with my designs—Iris Apfel and Vivienne Westwood. Iris Apfel, with her audacious and larger-than-life approach to fashion, has an incredible knack for turning accessories into statements of individuality. Her fearless use of bold, oversized accessories has deeply influenced my own appreciation for details that command attention. Then we have Vivienne Westwood. She is renowned for her groundbreaking designs, but what truly draws me to her work is her affinity for substantial jewelry pieces. Her adeptness in blending clothing design with commanding jewelry is a testament to her unique creative vision. Both Iris and Vivienne, beyond their distinct design aesthetics, are celebrated as strong, impactful women. They are embodiments of tenacity and resilience, constantly pushing the envelope and challenging the status quo. Their daring spirit and unwavering commitment to their unique visions serve as a wellspring of inspiration for me.

DL: What are your favorite designs by other designers, why do you like them?

Cherinadded : One of the recent designs that has truly captivated me is by the ingenious Marc Newson. His creations have a certain flair that marries aesthetics with functionality, embodying a distinct sense of fluidity and organic appeal. Take, for example, his work on the honeycomb shoe . The honeycomb, with its intricate geometric pattern, has long fascinated designers across disciplines. What Newson does with it, however, is nothing short of transformative.

DL: What is your greatest design, which aspects of that design makes you think it is great?

Cherinadded : My favorite piece, and what I consider my best work, is the Silk Blooms brooch. This design is close to my heart as it was part of my first collection when I was just 17. What makes the Silk Blooms brooch unique is its sense of movement. It looks like it's in motion, yet it maintains a strong aesthetic balance. This duality gives it a distinctive charm that I'm quite proud of. The brooch is handcrafted, blending together ceramic, brass, and Thai silk. The ceramics we use are hand-painted, making each product special in its own right. This piece is also versatile—it can be used as a bracelet, a clasp, or even a necklace. The traditional style of the jewelry is spiced up with elements that aren't usually paired together. Thai silk, for instance, is used to mirror the soft sheen of a woman’s hair. We've chosen the colors carefully, ensuring they complement each other and contribute to a cohesive design. The design incorporates roundness, circles, and spherical elements that echo the brand logo. And finally, the etching on the brass serves to enhance the beauty of the different components. Overall, it's a piece that showcases the core values of my brand and reflects my personal design journey.

DL: How could people improve themselves to be better designers, what did you do?

Cherinadded : Becoming a better designer is an ongoing journey that requires self-awareness, a willingness to learn, and a relentless pursuit of growth. My personal approach has always been to confront challenges head-on, rather than sidestepping them. When I encounter a design issue or when something doesn't quite work out the way I envisioned, I don't shy away from it. Instead, I pick it up, dissect it, and try to understand the root of the problem. This approach not only aids in problem-solving but also fosters a deeper understanding of design principles and techniques. Take the Silk Blooms brooch, for instance. It wasn't an instant success. There were trials and errors, iterations upon iterations before it evolved into the piece we see today. By addressing each hurdle directly and learning from it, I was able to enhance its functionality and aesthetics significantly. So, my advice to budding designers is this: don't fear mistakes or imperfections. Embrace them. They are your teachers, your stepping stones to growth. Strive to learn something new every day and apply that knowledge to your work. This relentless pursuit of improvement is what will set you apart and help you flourish in your design journey.

DL: If you hadn’t become a designer, what would you have done?

Cherinadded : While I can't imagine a world where I'm not creating as a designer, I do have another passion that I hold dear—yoga. Actually, I'm a part-time yoga teacher. If my design career hadn't taken off the way it did, I would have fully immersed myself in this discipline. Yoga, to me, is more than just a physical exercise. It's a vital part of life, a journey of self-discovery and personal growth. It encourages us to become the best versions of ourselves—emotionally, physically, and spiritually

DL: How do you define design, what is design for you?

Cherinadded : To me, design is the crucial conduit that transforms abstract ideas into tangible realities. It's an intricate process of developing a blueprint that outlines how the end product—from a painting to a sculpture or a piece of jewelry—will look, feel, and function. This encompasses everything from the choice of materials and colors to the overall shape and form. Design, however, extends beyond a personal creative act. It's about contributing something meaningful and valuable to people's lives. Whether the aim is aesthetic enhancement or functional utility, every design must be intentionally thought-out. In all realms, from fine art to practical design, the act of designing precedes the birth of reality. But it's not just about making things visually appealing—it's about solving problems and catering to people's needs. For me, design is a powerful tool for making a positive impact. The potential for transformation and enrichment that design holds is what fuels my creative drive, propelling me to bring my ideas to life each day.

DL: Who helped you to reach these heights, who was your biggest supporter?

Cherinadded : Reflecting on my journey, I must say that my biggest supporter has been myself. This might sound a bit self-centric, but the reality is that I've had to navigate this path largely on my own, fueled by an unwavering belief in my abilities and vision. There were times when I felt overwhelmed by the challenges, when the urge to surrender was tempting when the tears wouldn't stop. But in those moments of despair, I reminded myself that giving up cannot be an option. I've experienced the bitter taste of hitting rock bottom—plunging myself into debt, struggling to finance my education, and grappling with the hard-hitting consequences of my mistakes. If it were not for Cherinadded, I could have had a comfortable life—a nice house, a fancy car, and a world with fewer worries. But I chose this path, a path fraught with risks and uncertainties, because it is here that my passion lies. In these trials, I found resilience. I realized that I was my own pillar of strength. I worked multiple jobs to support myself, and despite the hardships, I remained determined to succeed in this country, even when it seemed like I was fighting the tide. So, to anyone out there chasing their dreams, remember this: you are your own biggest supporter. You possess the strength to overcome the hurdles, to rise from the ashes, and to build the life you envision. You are capable of extraordinary things, and it all starts with believing in yourself.

DL: What helped you to become a great designer?

Cherinadded : The journey to becoming a great designer hinges on two key traits: patience and discipline. These two attributes have been instrumental in my own journey, helping me navigate the ups and downs with resilience. Embarking on my design journey with Cherinadded at the tender age of 17, I quickly learned the importance of patience. Design is a lengthy process involving numerous stages, from the initial idea and sketching to the eventual production. Each step requires time, experimentation, and an unwavering commitment to the vision. There were instances where I was eager to move forward, yet had to wait for days, sometimes weeks, to see my designs come to life. These pauses, however, became lessons in patience. They taught me to listen, to learn, and to adapt. They reminded me that good design doesn't happen overnight—it's a product of time, of patience, and of a constant willingness to refine and improve. Discipline, on the other hand, is about consistency. It's about sticking to your schedule, doing the work every single day, regardless of how you feel. Whether it's practicing your drawing skills, networking and learning from other designers, or exploring new design techniques, discipline dictates that you continue to do these things regularly. Ultimately, being a great designer is about embracing the journey with patience and discipline. It's about pushing through the challenges, constantly learning, and maintaining a consistent work ethic, even when the going gets tough.

DL: What were the obstacles you faced before becoming a design master?

Cherinadded : Before reaching the stage where I am today, my journey was riddled with numerous obstacles. The most significant ones were financial constraints and a lack of industry-specific knowledge. Running a design brand requires significant financial resources, and there were moments when I found myself without the necessary means to propel the business forward. I wasn't aspiring to be rich or wealthy, but the financial strain often seemed insurmountable. It felt as if I was trapped in a box with no clear way out. Equally challenging was the lack of knowledge I initially had about the design industry, particularly jewelry design. I started this journey with a vision and a passion, but my understanding of the practical aspects of running a design business was limited. However, with time, I began to acquire the knowledge and skills necessary to navigate the complex world of design. I learned about the craft, about the business aspects, and about the industry at large. This process was gradual, and I gained invaluable insights and experience along the way. While I've managed to overcome the knowledge barrier, the financial challenge remains a constant struggle. I'm continually seeking opportunities and avenues that can help support Cherinadded financially, to help it grow and reach its full potential on an international scale. The path is steep, but my commitment to my dream remains unshakeable.

DL: How do you think designers should present their work?

Cherinadded : In the realm of design, honesty stands as one of the most invaluable qualities one can possess. It lays the foundation of the design process and threads through every stage, from inception to realization. The paramount way for designers to present their work is to kindle an emotional resonance. To manifest this intangible connection, a designer must be sincerely committed to their work before initiating a collaboration with their team or unveiling it to the world. It's about being authentic to their personal vision, and at the same time, exuding confidence in the unique value they bring to the creative table. At Cherinadded, we understand that it can be all too easy for designers to lose sight of their initial passion when caught in the complexities of conceptual design thinking or the pragmatic realities of the business world. We often find ourselves altering myriad aspects of our work to cater to client's needs, continuously questioning – Is our design apt? Will it be put to use? Is it too heavy or light? Is it up to the mark? Does it satisfactorily address the client's requirements? Yet, we firmly believe that at the core of all these considerations, honesty should remain integral to our approach. Whether it pertains to our design, our original concept, our mistakes, or the criticisms we receive, we need to sit with them, invest time in understanding them, and implement the lessons they offer. Honesty extends not just to the success of a design but also its failures. After all, we design not merely to satiate our creative urges but to enrich the lives of others. By fostering a culture of honesty, we can ensure that our design truly resonates and reflects our uniqueness.

DL: What’s your next design project, what should we expect from you in future?

Cherinadded : As I look towards the future, I see Cherinadded ascending to greater heights, representing the pinnacle of fine craftsmanship and artistry in jewelry and accessories. My aim is to consistently craft designs that strike a balance between aesthetic appeal, functionality, and uniqueness. One of our upcoming projects ventures into a new domain—furniture sculptures. This concept, currently under development, draws on our brand's signature circular elements and the harmonious interplay between our three key materials. We're eager to stretch the limits of our creativity, exploring fresh possibilities within the design realm without compromising our inherent values and aesthetic principles. In the years ahead, I intend to broaden Cherinadded's horizons, branching out into international markets. The global demand for handcrafted, artisanal products is on the rise, and I'm keen to showcase our creations to a wider audience. One specific market I'm particularly interested in is Italy—a nation steeped in a rich history of craftsmanship and design. The potential synergy between Cherinadded and the Italian aesthetic is exciting, and I look forward to establishing a strong foothold there. The near future also sees us bringing to life 'The White Clay of the Amaranth' shoe—a fusion of fine art and everyday style. This wearable piece of art, inspired by the Thai flower "Baan Mai Ru Roi," challenges traditional design norms by integrating diverse materials like silk, brass, ceramic, and leather. The circular ceramic disks on the shoe, reminiscent of the flower's petals, symbolize completeness and stability. This design embodies a unique blend of inspiration and remembrance, representing the cyclical nature of life. In essence, my future designs will continue to push boundaries, offering one-of-a-kind pieces that echo the values and aesthetic sensibilities of our clientele. I am committed to upholding the demand for artisanal and handmade products, delivering designs that not only meet but exceed expectations.

DL: What’s your ultimate goal as a designer?

Cherinadded : As a designer, my mind is constantly filled with a myriad of ideas, ranging from cherished childhood memories to recent experiences. My ultimate goal, however, is to convert these abstract thoughts into tangible art. My ultimate aspiration as a designer is to craft creations that are not merely aesthetically pleasing but also valuable to the end user. Whether it's a piece of jewelry or furniture, I aim to produce designs that are functional, timeless, and capable of eliciting an emotional response from those who interact with them. Influences from my childhood have significantly contributed to this outlook. Documentaries and television shows like Powerpuff Girls and Mulan, which I watched growing up, instilled in me a desire to be different. This urge was further fueled by the restrictive environment of the Chinese culture I was raised in. My mother, who had a penchant for collecting Barbie dolls and had dreams of me becoming an air hostess, also played a pivotal role in shaping my aspirations. However, I chose a different path. My rebellion was symbolized by a testament to my desire to stand out. I hope to serve as a real-life role model, somewhat akin to a superwoman, encouraging others to embrace their uniqueness. It's the raw and real narratives, not the Pocahontas-like fairy tales, that resonate most. Authenticity, in my opinion, is truly beautiful.

DL: What people expect from an esteemed designer such as yourself?

Cherinadded : As a designer, I've come to realize that expectations from the public often revolve around three main pillars. Firstly, people expect designers to act as effective communicators. It's imperative for us to articulate our work both visually and verbally, providing insight into the HOW and WHY of our design choices. This transparency fosters a deeper connection between our creations and the audience. Secondly, the belief that "design in the absence of content is not design, it’s decoration," as once stated by the entrepreneur and web design expert Jeffrey Zeldman, echoes a significant expectation. People look to designers not just for the creation of art, but for solutions. We, as designers, employ design as a means to influence behaviors, and our work should offer meaningful and practical value in addition to aesthetic appeal. Finally, the expectation for variety is paramount. People anticipate a breadth of options from designers, pushing us to continually generate fresh, innovative ideas. This continuous creative flux helps us keep our designs relevant and exciting, meeting the ever-evolving tastes of our audience.

DL: How does design help create a better society?

Cherinadded : Design, in its true essence, has the potential to create a better society. It does so by communicating ideas, challenging norms, and inspiring change. In today's digital era, many individuals label themselves as influencers, utilizing social media and platforms like YouTube to sway people's opinions and choices. Often, their influence is used to promote products like protein shakes or skincare lines, which may not necessarily contribute to societal betterment. In my perspective, this superficial form of influence lacks depth and authenticity. Being a real influencer, in my opinion, is a challenging task. It requires one to not only express personal views but also to challenge societal norms and incite change. Even in my own family and society, I've found it hard to voice my opinions freely. Alternative views are often unrecognized or dismissed. However, design provides me with a platform to express my thoughts, both personal and professional. It's through my designs that I can communicate and potentially influence others. My hope is that through design, we can foster a society that values authenticity and promotes constructive dialogue. It's about inspiring people to become not just better consumers but better individuals.

DL: What are you currently working on that you are especially excited about?

Cherinadded : I am currently working on a project that combines my love for reading, writing, and art. It might sound a little insane, but I've fallen in love with the idea that everything can be art. I understand that many people might be skeptical about this idea, but my stubborn nature pushes me to do unique things, to create distinctiveness and show people something new. The project I'm currently immersed in is creating bookmarks using mixed colors of clay. It's an experiment of sorts - blending white clay with other colors to produce abstract earth patterns. For instance, I've decided to use blue to represent the ocean, green for trees and forests, and a mix of white and ivory for a cream base color. The color palette is mixed with ceramic clay, giving each bookmark a unique touch. The process involves molding the clay into the desired shape. It's entirely handmade. We use a blower to create indents in the clay. Since we can't use fingers to create these fine details, we've devised this method. In the middle, there's a small area that will be encased in brass. On the outer sides, I plan to use real gold. The holes for the bookmark tassel will be created from the beginning. I also plan to incorporate the technique of brass acid etching, which I learned in my second year at university during a printmaking class. It was amazing to learn that this technique could be used for both fine arts and applied arts. It's like creating a story and imprinting it onto the brass plate, which is then hung on the wall. This technique can be applied to create textures and forms in a practical art form like the bookmarks I'm creating. This project is a blend of my passions and interests. It's a process of trial and error, experimentation, and creativity. The final product, I hope, will not only serve as a functional bookmark but also as a piece of art that brings joy to its user.

DL: Which design projects gave you the most satisfaction, why?

Cherinadded : Among all the design projects I've worked on White Clay of the Amaranth shoe gave me the most satisfaction. Firstly, designing a shoe was a unique and challenging experience. I am not a shoemaker by trade, so venturing into this new territory was quite daunting. The idea started in my head, and when it came to life, I was immensely proud of myself and my team. It was gratifying to see the physical manifestation of my mental visualization. The shoe incorporated heavy materials like brass, which added to the complexity of the design. One of the most intricate parts was designing a pin under the shoe's lip, which needed careful planning and precision. Despite the complexities, no negative feedback was received, which was a triumph. I'm looking forward to developing more shoes in the future, using this project as a foundation. The second part that gave me immense satisfaction was incorporating ceramics into my shoe design. This was a novel idea and it was intriguing to see how it developed. I found it fascinating to experiment with the medium and observe how it interacted with other materials. This project was not only an exercise in design but also in innovation and problem-solving. It was a challenge that tested my creativity and technical skills. The project was not only successful in their execution but also helped me grow as a designer. They pushed my boundaries, challenged my skills, and ultimately, made me more confident in my ability to take on complex design problems. This sense of accomplishment and personal growth is why this project holds a special place in my heart.

DL: What would you like to see changed in design industry in the coming years?

Cherinadded : There are a few changes I would like to see in the design industry in the coming years. Firstly, I believe the definition of beauty in design should be broadened and more inclusive. We need to challenge our norms and preconceptions of what is considered beautiful or acceptable. Each designer has a unique perspective and can bring different ideas to the table, and this diversity should be celebrated rather than suppressed. Design should not be confined to a narrow definition of aesthetics but should be a platform for expression and creativity. Secondly, while sustainability is crucial, it should not be a barrier for small businesses and designers. Currently, there is a lot of pressure on designers to produce sustainable and green designs, which can sometimes be difficult, especially for small businesses or emerging designers with limited resources. It's important to remember that not everyone has the capacity to be 100% sustainable right off the bat, and we should allow room for growth and gradual implementation of sustainable practices. Lastly, I think the industry needs to be more understanding and supportive of small businesses like Cherinadded. Often, the focus is on what people want to see, such as sustainability, without considering the challenges and struggles that small businesses face. Young designers and small businesses need the space and time to grow and establish themselves before they can fully embrace concepts like sustainability.

DL: Where do you think the design field is headed next?

Cherinadded : Design, as a field, is continually evolving, with influences ranging from social changes to technological advancements. In the future, I foresee a few potential shifts in the landscape of design. Firstly, with the rapid progression of technology, we can expect it to continue shaping the design field. Advancements in areas like virtual reality, artificial intelligence, and 3D printing will provide new avenues for innovation and creativity in design. This tech-driven approach may transform how we design, create, and experience products or spaces, making design more interactive and immersive. However, alongside these technological advancements, I believe there will be a counter-movement emphasizing the human element in design. This is because, while technology can offer incredible tools for creation, it's the human thought, emotion, and creativity that make design truly impactful. As we advance, the value of conceptual and creative thinking will become even more prominent. Designers will need to balance the use of technology with the necessity for design to resonate on a human level. Secondly, I predict a greater focus on sustainable and socially conscious design. As global challenges like climate change and social inequality become more pressing, designers will be called upon to create solutions that are not only aesthetically pleasing but also environmentally friendly and socially inclusive. Lastly, I see a trend towards individualism and personal expression in design. As society becomes more accepting and encouraging of individual identities and experiences, designers will be empowered to break from norms and create works that are unique and personal. Rather than striving to fit into predefined boxes, designers will be celebrated for their uniqueness and authenticity.

DL: How long does it take you to finalize a design project?

Cherinadded : The duration of a design project is never set in stone; it's more of a fluid process that adjusts to the complexity of the task, the intricacies of production, and any unexpected hitches along the way. A typical project, for instance, may span from 2 to 3 months from conception to completion. Ideas, the foundation of any design, often start as abstract thoughts and mental images. These initial musings are swiftly sketched out, a process that's relatively quick. The challenge arises when translating these visions to the craftsmen and the team — an art in itself. Working with craftsmen can be a test of patience, especially when their skills or techniques may not be up to par with the vision. This disparity often results in a rigorous trial-and-error process, exploring different methods until the design comes to life. Undeniably, it can be disheartening when a seemingly straightforward task becomes an uphill battle, but such is the nature of the design world.

DL: When you have a new design project, where do you start?

Cherinadded : Design, for me, is an organic, hands-on process that begins with a constant stream of ideas. Whether they're sketched in my journal or noted down in my phone, I ensure no flash of inspiration slips away. I'm a firm believer that the right environment can be a potent catalyst for creativity. Once the fountain of ideas runs steady, I channel these abstract thoughts into tangible forms. The importance of transforming conceptual art into wearable, appreciable pieces can't be overstated in my approach to design. Risk and experimentation are intrinsic to my process. I routinely play with a variety of techniques and materials, unafraid to defy convention. It's in this audacious experimentation that I find some of my most groundbreaking and successful designs spring to life. Throughout the design process, I'm always experimenting with different techniques and materials to see what works best for each individual piece. I'm not afraid to take risks or think outside of the box, and I find that this approach often leads to some of my most innovative and successful designs.

DL: What is your life motto as a designer?

Cherinadded : As a designer, I'm guided by a belief that design can be art and a motto that echoes Einstein's wisdom: "You never fail until you stop trying." Life, like design, is a journey filled with trials and triumphs. For me, that journey includes Cherinadded, my yoga practice, and my relationships. The question isn't how much time I invest in Cherinadded, but rather the commitment and the passion I pour into it. That quote, "You never fail until you stop trying," is more than just words; it's a motivational force. It reassures me during moments of self-doubt and fuels my resilience in the face of adversity. In retrospect, I've realized that past missteps weren't failures but rather detours leading me away from a path that didn't serve me. So, my life motto as a designer, and as a person, is to never stop trying. Because giving up isn't just about failing; it's about forsaking the possibility of success.

DL: Do you think design sets the trends or trends set the designs?

Cherinadded : In my view, designs should be the trendsetters, not the other way around. This philosophy extends to all facets of design, including sustainability. Trends can provide inspiration, but they should not dictate the design process. While it's easy to follow the current trends, doing so can limit the creativity and individuality of a designer. The prevailing notion that one must adhere to trends to succeed is, in my opinion, misguided. I believe it stifles the creative spirit and curtails the endless possibilities inherent in design. Artists and designers cannot truly thrive in an environment where trends dominate the landscape. True creativity entails being unique, not simply blending into the field. As designers, we should not age with trends but rather persist in our quest for originality and innovation, setting trends rather than following them.

DL: What is the role of technology when you design?

Cherinadded : Technology plays a pivotal role in my design process, enabling me to harmonize traditional techniques with innovative practices. In my work for Cherinadded, I focus on the inventive use of three materials: silk, ceramic, and brass. To my knowledge, this is the first time these materials have been used together in design, a testament to the power of innovation. By integrating these elements, I am not only creating unique designs but also redefining the boundaries of traditional craftsmanship. My approach underscores the importance of innovation in design and how technology can facilitate this. The synergy of technology and creativity in my design process allows me to push the envelope, creating pieces that are as much a testament to innovation as they are to artistry.

DL: What kind of design software and equipment do you use in your work?

Cherinadded : In my design work, I seamlessly blend traditional tools with modern technology. I begin with the basics: a pen, pencil, watercolors, and a sketchbook - these are the foundational tools of my craft. They allow me to capture ideas in their rawest form and set the stage for the design process. However, traditional means are only part of the equation. I also make extensive use of digital tools, particularly my iPad with a digital pen. There are plenty of apps available that enable me to experiment with color and form with ease. Before finalizing a design, I turn to robust design software like Adobe Photoshop and Illustrator. These programs allow me to fine-tune my designs and test color compatibility, saving me from potentially time-consuming revisions down the line. In essence, the iPad becomes a digital sketchbook where I can freely explore and iterate on my ideas. It's an invaluable tool that not only enhances my creative process but also significantly streamlines it, saving me a considerable amount of time.

DL: What is the role of the color, materials and ambient in design?

Cherinadded : Materials play an integral role in my designs; they are, in many ways, the identity of my work. The combination of ceramic, silk, and brass has become a signature of my brand. Color, too, holds a significant place in my design process. Navy blue, a personal favorite, often features in my work. It embodies calmness and a certain regality, qualities I strive to express in my designs. By incorporating traditional Chinese patterns in new and unique ways, I add a depth of cultural heritage to my pieces. The choice of material can dramatically alter the perception of color. For instance, blue on ceramic emits a different vibe compared to blue on silk or brass. It can transform a piece from being contemporary and fresh to appearing traditional and antique. In the future, I plan to delve deeper into the world of color, exploring beyond my current palette. While navy blue and white are prevalent now, I foresee a kaleidoscope of colors in my future designs. Ambience plays into design through the interplay of color and material. Take a brooch, for instance. The shine of a navy blue brooch against the contrasting texture of a collar can make it stand out, creating a focal point. So, the overall ambience or mood of a design is often a calculated result of carefully chosen colors, materials, and their placement.

DL: What do you wish people to ask about your design?

Cherinadded : When it comes to discussing my designs, I wish for people to delve into the concept behind them. Understanding what I aim to represent through my work can provide a deeper appreciation of the designs. I encourage questions about the brand, how certain designs came into being, and the overarching idea that binds the collection together. The process behind each piece, the journey from a vague idea to a tangible product, is a story I'm always eager to share. Why these three materials - ceramic, silk, and brass - are consistently featured is another conversation I welcome. The choice of materials isn't arbitrary but rather a conscious decision based on their unique properties and the distinct identity they lend to my designs. Moreover, I'm always open to discussing my future plans, upcoming designs, and my vision for the brand. These dialogues not only offer insights into my work but also give me valuable feedback and fresh perspectives.

DL: When you see a new great design or product what comes into your mind?

Cherinadded : When I come across an exceptional design or product, it sparks a wave of admiration and motivation within me. It's a testament to the creativity, skill, and dedication of the designer that I deeply respect. Rather than simply appreciating the design at face value, I immerse myself in understanding it. I delve into the who, the why, and the how of the design — who conceived it, the concepts and inspiration behind it, and the process of bringing it to life. Creating a design from scratch and seeing it through to a final product is no easy feat. For example, consider a ceramic chair. The journey from a sketch to a full-scale, weight-bearing piece of furniture is a complex process that could take years to perfect. Witnessing such masterful designs fuels my own drive for excellence and innovation in my work.

DL: Who is your ideal design partner? Do you believe in co-design?

Cherinadded : My ideal design partner would be someone who shares my passion for experimentation and has a similar vision for merging utility and aesthetics in design. A while ago, I met a craftsman who was creating patterns on brass as if it were wood. His approach echoed my own ideas for working with ceramics, and I saw potential for future collaboration. I wholeheartedly believe in co-design. It allows for a rich exchange of ideas, techniques, and perspectives that can elevate a design beyond what any single designer might envision. I see the essence of co-design in many successful collaborations, such as Louis Vuitton and Yayoi Kusama. Before their collaboration, Kusama was known primarily for her polka dot patterns. Louis Vuitton's appreciation of her art gave it a new dimension, showcasing the harmonious blend of art and design. This partnership underscores the transformative power of co-design and its capacity to highlight and enhance the value of each contributor's work.

DL: Which people you interacted had the most influence on your design?

Cherinadded : The greatest influence on my designs has been the love of my life. A relationship that was both a source of profound emotion and a wellspring of inspiration, it has undeniably shaped my work for Cherinadded. One example of this influence is my upcoming design featuring flowers - particularly, the Passion Flower. In Thai, we call it “Kra Tok Lok”. I've always been fascinated by flowers, seeing them as mirrors that reflect the characters of the people I encounter. To me, the Passion Flower, with its unusual and quirky beauty, embodies the unique bond I shared with my love. I still remember the day I found a Passion Flower on the side of the road. Its strange allure resonated with me, and I brought it home. It left me an hour later. I learned that appreciation is not something I can possess, same as love. where it became a subject of my art. I painted it, trying to capture its essence in shades of pencil color. If I were to associate him with a flower, it would undeniably be the Passion Flower. Our relationship, with its highs and lows, seeped into my work, imbuing it with the rawness of real emotions. It was during this time that I came to understand the nuanced difference between being in love and loving someone. Another flower that has significantly influenced my designs is the Narcissus. The Greek myth behind this flower, of a man so enthralled by his own reflection that he couldn't love others, resonated with my own struggles. My relationship was fraught with emotional abuse, a form of violence that leaves no physical scars yet wounds deeply. It was a confusing and painful period, but it also led me to a greater understanding of love, hurt, and the complexities of human emotions. My work, particularly my bookmarks, reflects this journey - the good and the bad, the love and the hurt. In a way, the bookmarks are metaphors, encapsulating stories that words often fail to adequately express. Interestingly, he was the one who encouraged me not to waste my talent. He would often say, "If I had your talent, I would be a billionaire." It was he who chose the name for my brand, "Cherinadded," and in many ways, his belief in my potential nudged me to strive harder, to create, to express, and to grow as a designer. The echoes of our love story reverberate through my work, each design bearing the imprint of our shared past. The influence of our relationship on my designs is undeniable, a testament to the power of personal experiences in shaping artistic expression. Love, in all its complexity, continues to inspire me, fueling my creativity and driving my pursuit of authentic, emotionally resonant design.

DL: Which books you read had the most effect on your design?

Cherinadded : While I own numerous design books, they primarily serve as a wellspring of visual inspiration. However, the more significant influences on my work come from an unexpected genre—psychology books. Among these, the writings of Robert Greene have profoundly impacted my perspective and approach to design. Greene's books are more than just reads; they're reservoirs of wisdom that extend beyond theoretical knowledge, providing tangible insights that I can immediately apply. His exploration of power dynamics, human nature, and the dark recesses of our psyche resonates deeply with me. His words have not just altered my design philosophy—they've changed me from the inside. Greene's teachings have shown me how to harness power within one's life, and how to lay a strong foundation within oneself. This has influenced my design process, emphasizing personal authenticity and a sense of control over my creative output. One of his quotes particularly resonates with me: "The dark side of human nature has a lot of creativity, a lot of energy. An artist has to have a dark side. You use your dark side because of all those dark emotions, all the people that shat on you in your life. They inspire you. They create the best work. Don't run away from your narcissism." This advice has guided me in channeling my experiences, both good and bad, into my work. But I believe inspiration should not directly dictate one's designs. It should serve as a spark, guiding the creative process. Whether it comes from books, signs, conversations, personal belongings, or life experiences, inspiration can surface from the most unexpected places. For me, Robert Greene's teachings have not only influenced my approach to design but have also fueled my personal growth and transformation.

DL: How did you develop your skills as a master designer?

Cherinadded : The journey to becoming a master designer isn't as glamorous as one might think; it's built on hours of practice and a trail of mistakes. The foundation of my skill set lies in the age-old adage, "practice makes perfect." From a very tender age of three, I've been honing my craft, dedicating time each day to draw, create, and design. In a world that often penalizes mistakes, I've learned to embrace them as valuable teachers. Each error I've made has been a stepping stone toward innovation, guiding me away from the beaten path and into uncharted territory. It is through these lessons that I've been able to develop my unique style and voice as a designer. Avoiding mistakes may seem like the safer route, but it often results in a homogenous output, devoid of personal touch and innovation. It's in the chaos and messiness of trial and error that we find our individuality and authenticity. The mistakes I've made have not only shaped my designs but have also molded me into the artist I am today. In the end, the secret to mastering any skill, including design, lies in perseverance, relentless practice, and the courage to make and learn from our mistakes.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

Cherinadded : There are three individuals, each an exceptional figure in their respective fields, whom I'd love to meet, engage in conversation and exchange ideas with, irrespective of time and space constraints. Firstly, Robert Greene, the renowned author whose writings deeply resonate with me. His understanding of human nature and power dynamics, as expressed in his books, has been transformative for me, influencing not only my personal growth but also my design process. Secondly, Yayoi Kusama, the prolific avant-garde artist and writer. Her courage to embrace her idiosyncrasies and reflect them in her work inspires me. She is a testament to the idea that personal experiences and emotions can be a rich source of creative inspiration. Her artistic journey motivates me to complete my degree and continue my journey in the world of design. Finally, Marina Abramović, the pioneering performance and video artist. Her ability to push boundaries and convey powerful ideas through her art is awe-inspiring. One of her works, 'Rest Energy', has had such a profound impact on me that it's tattooed on my body. Each of these individuals serves as a guiding light, constantly inspiring me and reinforcing my belief in the work I do. Having them as role models helps me understand my path better and encourages me to strive for excellence every day. Their influence has been instrumental in shaping me as a designer, and a conversation with them would undoubtedly fuel my creativity further.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

Cherinadded : Being in the limelight can certainly be challenging. It's not the fame or recognition that I seek, rather it's the appreciation and acknowledgment of Cherinadded, the brand I've passionately built. My ambition is to create designs that resonate with people and make a positive impact. That being said, the fame that accompanies such recognition does bring its own set of challenges. With increased visibility comes scrutiny, and this can be both rewarding and difficult. On one hand, it's gratifying to see people connecting with my work and supporting the brand. However, fame can also expose you to a multitude of opinions, some of which may not be constructive or kind. In navigating this journey, I've come to realize that fame acts as a mirror, reflecting the true colors of those around me. I've gained clarity on who was there to support from the beginning, and who merely joined the ride once the spotlight turned on. Despite the challenges, I remain committed to my mission - to continue crafting unique and meaningful designs, letting the work and the brand be the star.

DL: What is your favorite color, place, food, season, thing and brand?

Cherinadded : I absolutely love the color Navy. It reflects confidence, depth, and a sort of quiet sexiness that resonates with me. The color has a soothing quality, and it often finds its way into my designs. My favorite place in the world is Nepal. The connection I feel to this place is extraordinary. The energy I receive when I'm there, the ability to slow down life against the backdrop of the Himalayas is simply incomparable. I can spend countless hours there, and the tranquility and inspiration I get from nature is just indescribable. Whenever I return to Bangkok, I bring a piece of Nepal with me, in the form of those feelings. As for food, Thai cuisine takes the top spot. The flavors, especially of dishes like Papaya Salad, are simply irresistible to me. After a plate of Thai food, especially on a challenging day, I feel invigorated and ready to take on more work. The spice and kick of Thai dishes are exhilarating! My favorite season is Summer. I cherish the warmth and vitality that this season brings. It allows me to bask in the sun, absorbing energy that propels my creativity even further. In terms of things I adore, flowers definitely stand out. Especially the Passionflower, Narcissus and Lily. They are not just visually appealing but also hold symbolic significance for me. As for brands, I don't really gravitate towards many designer brands. My focus is more on individuality and authenticity, rather than labels. I believe in the beauty of uniqueness and personal expression over brand names.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

Cherinadded : One of the most amusing experiences I've had as a designer involves working with local craftsmen. These are middle-aged individuals who have honed their craft over many years. They are incredibly skilled, but they are also used to traditional ways of doing things. So, here I come, this designer full of unconventional ideas and novel approaches. I remember one time, I was trying to explain a particularly complex design concept to them. As I was outlining my ideas, I noticed a certain look on their faces. It was a mix of confusion, disbelief, and perhaps a touch of horror. It was as if they were internally repeating, "This is impossible, this is impossible!" They'd pause for a good 20 seconds, trying to process what I was saying, their expressions broadcasting their thoughts loud and clear. But the funny thing is, they never outright said no to me. They never tried to stop me or tell me it was too outrageous. This scenario repeated itself several times, and every time it happened, I couldn't help but chuckle at their reactions. It's become a running joke between us. They'll give me that "you've got to be kidding" look, and I'll just smile back, ready to tackle the impossible together. It's these little interactions that make my work as a designer even more enjoyable and rewarding.

DL: What makes your day great as a designer, how do you motivate yourself?

Cherinadded : A great day for me as a designer starts with a peaceful morning. I've found that a solid morning routine sets the tone for the rest of the day. Our brains and bodies thrive on routine and consistency, so I've learned to honor that. One thing I do is avoid my phone for the first hour or so of the day. This helps me stay focused, creative, and productive. Instead, I might spend that time sketching, jotting down ideas, or even just enjoying a cup of coffee in silence. Motivation can be tricky sometimes, but I believe it mostly comes from within. It's about keeping faith in your abilities, staying committed to your vision, and being willing to put in the effort it takes to realize that vision. I often remind myself of my goals and why I chose this path in the first place. This helps me stay aligned with my purpose, which is a powerful motivator. Journaling is another practice that keeps me motivated. It's a way for me to check in with myself, understand my feelings, and keep track of my progress. It provides me with insights about what's working and what's not, and helps me navigate through any challenges I might be facing. My ideal workspace would be a glass house with a full view of nature's beauty, with no barriers between me and the changing seasons. I'd love to be able to watch the sunrise and sunset while painting or sketching, and let the shifting colors of the sky inspire my designs. I've always been deeply moved by the raw beauty of nature, especially the mountains. There's something about the wind rustling through the trees and the majestic peaks touching the sky that stirs my creativity like nothing else. Whenever I find myself feeling stuck or uninspired, I take a break and spend some time in nature. It could be a walk in the park, or even just a few moments spent admiring a beautiful flower or a breathtaking sunset. These moments of connection with the natural world have a way of refreshing my spirit and sparking new ideas, making me ready to dive back into my work with renewed enthusiasm.

DL: When you were a little child, was it obvious that you would become a great designer?

Cherinadded : Growing up, it was clear that art and design would play an enormous role in my life. As a child, I was always drawn to colors, shapes, and the creative process. I remember having a pencil or a paintbrush in my hand most of the time, using them to express myself and communicate with those around me. There was something innately satisfying about the process of creating, of turning a blank piece of paper into a colorful tapestry of ideas and emotions. However, I wouldn't say that I had an inherent talent for art or design as a child. Yes, there was a spark, an affinity for the arts that was evident, but it accounted for maybe 10% of what I am today. The rest, the remaining 90%, was a product of hard work, perseverance, and a love for what I did. I wasn't born with the skills I possess now, but my passion for art and design kept me going, kept me learning and growing, and eventually, I found myself becoming more and more adept at it. Throughout my journey, I have learned the importance of passion, joy, and love for what you do. Whether it's yoga, which I also deeply enjoy, or design, you need to find joy in the process. It shouldn't feel like a responsibility or a burden, but a source of happiness and fulfillment. There were times when I felt that yoga was my calling, but there was always something missing. That's not to say I didn't enjoy it, quite the opposite. Yet, I couldn't shake off the feeling that my heart truly belonged to art and design. Despite my fascination with yoga, I never stopped creating art. It was as if a force was pulling me back towards it, reminding me of where my true passion lay. So, to answer your question, yes, it was fairly obvious that I would end up in a creative field. The journey wasn't always clear, but the destination was never in doubt. I believe that when you truly love something, it draws you in, it becomes a part of your identity, and it guides you towards your purpose. Today, I'm fortunate enough to say that I'm both an artist and a designer, and it's a reality that aligns perfectly with the dreams of my younger self.

DL: What do you think about future; what do you see will happen in thousand years from now?

Cherinadded : Predicting the future, especially a thousand years from now, is an intriguing yet challenging proposition. We can't be sure of what will happen, but we can imagine and extrapolate from current trends and developments. If current trends continue, we might see a world heavily influenced by technology. As technology advances, it's likely that we will become even more dependent on it in our daily lives. It may permeate every aspect of our existence, from how we communicate, travel, learn, work, and even create. The rise of technology might have profound implications for fields like art and design. For instance, with the increasing use of AI and automation, there's a possibility that much of the craftsmanship that we value today could be forgotten or become obsolete. Machines might take over many of the tasks that humans do now, potentially leading to a massive shift in labor dynamics and possibly even the nature of work itself. However, it's also possible that as technology becomes more pervasive, people might start to appreciate and value human craftsmanship even more. In a world dominated by machine-made goods, handmade items could become rare and highly sought after, representing a link to our past and a human touch in an increasingly automated world. In terms of social changes, it's harder to predict. Society is influenced by a multitude of factors, including but not limited to technological advancements. However, it's likely that as our world becomes more interconnected, our society will become more globalized and diverse. On the whole, the future will likely be a mix of progress and challenges, of new opportunities and issues to overcome. As we navigate these changes, it's important to remember the value of our past and the human element in all that we do. After all, it's our humanity that makes us who we are and allows us to appreciate art, design, and the world around us in our unique ways.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

Cherinadded : I am always thrilled to share my journey with my fans. I believe it’s essential to understand the person behind the design to fully appreciate the art. In terms of my personal life, I would like to share a story that significantly shaped me as a person and as a designer. It's deeply personal, and while discussing such topics might be considered taboo in some cultures, I believe these stories can be powerful and beautiful if we are able to harness their energy. It's about my love life, a journey that was both beautiful and harrowing. I've been through emotional abuse for several years, a period that transformed me in ways I didn't particularly like at the time. However, I was fortunate enough to find the strength within me to prevent this from destroying me. I turned that pain and struggle into something else. It's ugly and beautiful at the same time, depending on how you choose to view it. I think it's important to express how you feel, irrespective of whether those feelings are positive or negative. Through this process, people can connect with your heart, your peace, your story. In terms of my designs, they originate from various stories and backgrounds. A significant part of that is deeply personal, inspired by myself, my family, and people I love. The craftspeople I work with are also a huge inspiration to me. I choose specific materials that represent these people and their craft, ordinary materials that many might overlook. The concept behind my designs is to support others, not just myself. If my designs become successful, it means I can support many craftsmen in return. I want my designs to remind people of these artisans, of their art and culture. The human touch in craftsmanship is invaluable and irreplaceable, and I hope my designs convey that. So when someone owns a piece of my jewelry or admires my designs, they are not just supporting me, but they are supporting this group of people too. They are acknowledging the power of human hands and the beauty of tradition. I hope my designs inspire people and remind them of the strength and resilience that we all carry within us. Going further, I want to emphasize the importance of authenticity in my work. Every piece I design carries a story, an emotion, or a part of me, and that's what makes it truly unique. It's not just about aesthetics, it's about substance and meaning. I believe that when you create something with genuine emotion, it resonates with people on a deeper level. One of my goals is to preserve traditional craftsmanship through my designs. The artisans I work with have dedicated their lives to mastering their skills. However, in today's fast-paced world, many of these skills are being forgotten. I want to change that. By incorporating traditional craftsmanship into contemporary designs, I aim to bridge the gap between the old and the new. In essence, my designs are not just pieces of jewelry, they are embodiments of culture, tradition, and personal experiences. They are tangible expressions of my journey as a designer and as an individual. When you purchase a piece from my collection, you're not just buying a product, you're investing in a story, a culture, and a group of artisans who have devoted their lives to their craft. I genuinely appreciate all the support and love from my fans. Your belief in me and my work motivates me to create and share more of my world with you. I hope that my designs continue to inspire you, spark conversations, and bring more beauty into your life. Remember, everyone has a story, and every story is worth sharing. Don't be afraid to express yourself, because that's where true beauty lies. Thank you for being a part of my journey.

LEGENDARY DESIGNER

I AM A MULTI-FACETED INDIVIDUAL WITH A PASSION FOR ART, DESIGN, YOGA, AND TRAVEL. MY WORK AS AN ARTIST HAS BEEN FEATURED IN SHOWROOMS IN BANGKOK, THAILAND, AND I AM A CERTIFIED YOGA TEACHER DEDICATED TO PROMOTING WELLNESS AND BALANCE. MY EXPERIENCES AS A TRAVELER HAVE BROADENED MY PERSPECTIVE, AND I STRIVE TO MAKE A POSITIVE IMPACT ON SOCIETY THROUGH MY UNIQUE PERSPECTIVE AND CREATIVITY. I SEE THE BEAUTY IN ALL THINGS AND AIM TO INSPIRE AND TRANSFORM THOSE AROUND ME. MY DIVERSE INTERESTS AND EXPERIENCES MAKE ME AN INTERESTING AND DYNAMIC INDIVIDUAL.


Silk Bloom  Fashion Accessory

Silk Bloom Fashion Accessory by Cherinadded

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