Design Legends ("DL") had the distinct honour to interview legendary designer Mohsen Koofiani ("MK") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
MK : I graduated in painting then I became interested in design as a teenager. Packaging design, illustration, and painting is my main specialty in designing.
MK : I enjoy creating what is in my mind and displaying it. I feel the statistics and flight while designing. The design gives me a sense of relief.
MK : I chose that.
MK : I am a packaging designer and illustrator. I design whatever I can. I really like a design for food industries and beverage companies.
MK : I am not a myth. But to become a good designer, they must have a beautiful attitude and try hard to listen, look and be different.
MK : A good designer designs well and executes well. But a great designer has a broader vision. Sees well, hears well, understands well, analyzes well, designs well, and delivers well.
MK : A correct and different understanding of the design in a way that nobody else can. A good design lasts forever!
MK : Good designs look better. Good design looks different and impressive. It does not become repetitive and old. Anything that works should be invested in, but a good plan should be maintained because it will last longer.
MK : For someone who respects my work, I offer a design that is born within me and with all my emotions.
MK : Illustration of characterization and design of Ferdowsi Shahnameh book with different packaging, one of the most influential poetry books in the world.
MK : Do not duplicate or copy.
MK : Salvador Dali, Picasso.
MK : I like the Picasso cow design because it is simply completely drawn. Coca-Cola glass packaging design, creating a simple and impressive form of packaging.
MK : My best design so far has been Proshot coffee packaging. Because a large part of my soul is in these packages. These packs offer a different version of the coffee product marketing hand in hand with revolutionary coffee characters.
MK : Ideation and style and being able to identify exactly what they are great at and what they like.
MK : I think I was dying.
MK : Design is, in my opinion, abandonment. Designing a bridge between the inner and outside of our mind. Design is a common language among all the people of the world.
MK : Childish senses.
MK : Being accepted by the community as a designer is not an easy task. Building trust is hard work and there is nothing worse than a designer not being able to put his ideas into work.
MK : Display your works either virtually or as an exhibition.
MK : I have lots of projects. It is a difficult question, but all I am trying to do is come up with a new plan for better communication with the community.
MK : Achieving goals is cross-sectional. Achieving goals is easy with effort. If you have an ultimate goal, then everything is much easier.
MK : Good public relations, good design, and ideas.
MK : By changing and cultivating public culture and visual and aesthetic vision.
MK : A project on dried fruit and the continuation of Proshot coffee packaging.
MK : Projects in which there was illustration. Because repentance has a stronger visual connection with the audience.
MK : Type of project presentation
MK : Design is a means of advancing the mind. Ideas and designs are endless.
MK : Depends on the type of project.
MK : Listening to customer's needs.
MK : Always protect your inner child.
MK : Both are possible. But I think so far the design has determined the trends.
MK : Technology creates a broader vision in creating a design and presenting it to us.
MK : Any tool and technique that can help me convey my inner feelings.
MK : Color, material, and environment complete the design process. Creating a space is a very important point along with the design, which is definitely very effective in the viewer's eyes.
MK : I would rather like they to ask me about brainstorming and how to create a work.
MK : I'm happy that a designer has been able to come up with an idea, either individually or as a team. I'm glad to see that something has been created that makes our surroundings look more beautiful.
MK : My partner has to think differently from me and you have to see differently from me, but as a team, we have to be like-minded and at the forefront of coming up with an idea. Yes, I like teamwork, and most of the time I get good results from teamwork.
MK : My family
MK : It might be funny, but books that are simple and not complicated are as effective to me like children's books.
MK : By practicing and updating myself. Create a goal to achieve a new technique or a different line of thinking.
MK : Picasso, Jim Carrey, Walt Disney, and Spielberg.
MK : Yes, becoming famous increases human responsibility towards its audience.
MK : All colors, Italy, stick, spring, pencil, and paper, Rolls-Royce.
MK : In one project, I had finished the design, the illustration (watercolor) was done and the file was ready to print. The client came to me for final approval and said, "I have a few small changes." The small changes were: the background color changed, the face image turned 30 degrees, and the hat. And the color of her clothes should be striped. And then he said to me with a special look, "Isn't that hard work?"
MK : High energy environment
MK : I did my best and one of my dreams was to work at Walt Disney.
MK : Progress, Progress, and progress.
MK : Ideation and design is a timeless world, just try to create beauty.
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