LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Ariane Cristina da Rosa ("ACDR") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

ACDR : My background is in architecture and urbanism (1997). I have a degree in interior design and over the years I have taken courses and participated in immersions in search of constant improvement.

DL: What motivates you to design in general, why did you become a designer?

ACDR : Since I graduated in architecture and urbanism most of my work is interior design. I always do a lot of research while carrying out my projects and I try to create really different environments that express the personality of my clients.

DL: Did you choose to become a designer, or you were forced to become one?

ACDR : My creativity knows no limits. In each project I create exclusive pieces for each situation, for each client. Design came naturally to me in the daily performance of my duties as an architect and interior designer.

DL: What do you design, what type of designs do you wish to design more of?

ACDR : I design furniture and decorations, as well as lamps and small objects.

DL: What should young designers do to become a design legend like you?

ACDR : Be persistent, study hard and always improve. Listen to your heart and let the emotion flow.

DL: What distinguishes between a good designer and a great designer?

ACDR : Find simple and unusual solutions for common situations is the hardest part.

DL: What makes a good design a really good design, how do you evaluate good design?

ACDR : In my opinion, good design is one that stands out for its beauty, originality and simplicity. A good design brings a positive emotion to people and transforms the environment in which it is found.

DL: What is the value of good design? Why should everyone invest in good design?

ACDR : Good design is always good, it doesn't lose its value over the years.

DL: What would you design and who would you design for if you had the time?

ACDR : I would love to create limitless environments to vent my creativity. Commercial spaces, for example, are perfect for experimenting with new ways of relating to the environment.

DL: What is the dream project you haven’t yet had time to realize?

ACDR : Having my own design brand.

DL: What is your secret recipe of success in design, what is your secret ingredient?

ACDR : Persistence. Believing that it is possible, never giving up and taking advantage of every opportunity.

DL: Who are some other design masters and legends you get inspired from?

ACDR : Karim Hashid, Philippe Starck, Isay Weinfeld, Sig Bergamin, Kelly Hoppen, Marcel Wanders, Oscar Niemeyer

DL: What are your favorite designs by other designers, why do you like them?

ACDR : Chaise Longue Rio by Oscar Niemeyer for its elegant, lightweight and extremely comfortable shape. It's a masterpiece.

DL: What is your greatest design, which aspects of that design makes you think it is great?

ACDR : My greatest design is the one I haven't done yet, and that's exactly what makes it great, the anticipation of what's to come.

DL: How could people improve themselves to be better designers, what did you do?

ACDR : Research, observe, be attentive to the movements of the world beyond one's own navel.

DL: If you hadn’t become a designer, what would you have done?

ACDR : I can't imagine anything else...

DL: How do you define design, what is design for you?

ACDR : Design is a way of seeing and interacting with the world

DL: Who helped you to reach these heights, who was your biggest supporter?

ACDR : It may sound cheesy, but my family and my husband have a prominent role as supporters.

DL: What helped you to become a great designer?

ACDR : Persistence

DL: What were the obstacles you faced before becoming a design master?

ACDR : Fear of failure and lack of information

DL: How do you think designers should present their work?

ACDR : In the best way possible, in an unusual way, using all the tools at your fingertips.

DL: What’s your next design project, what should we expect from you in future?

ACDR : I have so many ideas all the time that sometimes it's hard to choose where to start. One thing is for sure, news is coming.

DL: What’s your ultimate goal as a designer?

ACDR : Today? Winning the Platinum A Design Award

DL: What people expect from an esteemed designer such as yourself?

ACDR : News always

DL: How does design help create a better society?

ACDR : Good design makes people's lives easier and brings positive feelings into their lives.

DL: What are you currently working on that you are especially excited about?

ACDR : I'm developing a line of furniture, lamps and decorative objects

DL: Which design projects gave you the most satisfaction, why?

ACDR : Casa da Barra, (The Concrete House) a project I did from the architectural to the interior details. The end result was a great satisfaction.

DL: What would you like to see changed in design industry in the coming years?

ACDR : more innovation

DL: Where do you think the design field is headed next?

ACDR : For the greatest comfort with the least effort using sustainable materials

DL: How long does it take you to finalize a design project?

ACDR : Sometimes years, sometimes days... it depends a lot on what is being developed.

DL: What is your life motto as a designer?

ACDR : Keep going

DL: Do you think design sets the trends or trends set the designs?

ACDR : It is definitely a two-way street. but I think that design invariably sets the trends

DL: What is the role of technology when you design?

ACDR : Assists in the development and improvement of projects

DL: What kind of design software and equipment do you use in your work?

ACDR : Literally whatever is available. In general I draw by hand and then model in some lighter software.

DL: What is the role of the color, materials and ambient in design?

ACDR : Color and texture are directly linked to emotions. The good choice of materials is one that uses these and other subterfuges to achieve what is desired.

DL: What do you wish people to ask about your design?

ACDR : How can i have one of these?

DL: When you see a new great design or product what comes into your mind?

ACDR : How did I not think of this before?

DL: Who is your ideal design partner? Do you believe in co-design?

ACDR : I think collabs are important and I believe that together we can do more.

DL: Which people you interacted had the most influence on your design?

ACDR : Every situation I experience provides me with material for new creations.

DL: Which books you read had the most effect on your design?

ACDR : The first design book I bought was Starck by Taschen and it left a deep impression on me.

DL: How did you develop your skills as a master designer?

ACDR : Researching a lot, observing everything, going to trade shows, and listening to people.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

ACDR : Leonardo Da Vinci

DL: What is your favorite color, place, food, season, thing and brand?

ACDR : Red and turquoise, my house, Florentine steak, spring, desigual brand

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

ACDR : The first time I wanted to produce a project of mine, I thought I had to do the whole process, from creation, assembly, transportation, delivery, everything. I temporarily gave up on my dream until one day I realized that all I needed was a partner to produce my designs. This took 20 years to happen.

DL: What makes your day great as a designer, how do you motivate yourself?

ACDR : When I can finally close a project, with all its details thought out and resolved.

DL: When you were a little child, was it obvious that you would become a great designer?

ACDR : I always liked to create and build things, I think it was a good start.

DL: What do you think about future; what do you see will happen in thousand years from now?

ACDR : I don't usually think about it

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

ACDR : I'm really passionate about everything I do

LEGENDARY DESIGNER

• FURNITURE DESIGNER • YOUTUBER AND DIGITAL INFLUENCER AT ARCHITECTURE AND INTERIOR DESIGN • PRODUCTION AND SOCIAL MEDIA CONTENT DEVELOPER • BRAZILIAN SENIOR ARCHITECT WITH LARGE EXPERIENCE IN INTERIOR DESIGN, DEVELOPPING HIGHLY CUSTOMIZED ARCHITECTURAL, DECORATION AND INTERIOR DESIGN PROJECTS; • WORK IN THE MOST DIVERSE AREAS DEVELOPING RESIDENTIAL, INSTITUTIONAL AND CORPORATE PROJECTS, CARRYING OUT REFORMS AND PROVIDING CONSULTING • GREAT ORGANIZATIONAL SKILLS AND APTITUDE TO MANAGE MULTIPLE PROJECTS SIMULTANEOUSLY; • COMPETENCE TO WORK TOGETHER WITH OTHER DEPARTMENTS; • WORKING PROACTIVELY AND AS A TEAM IS INDISPENSABLE IN THE DEVELOPMENT OF MY DAILY PROFESSIONAL ACTIVITIES • PROVEN ABILITY TO CREATE TARGETED, INNOVATIVE DESIGNS SOLUTIONS WITHIN THE DEADLINE; • PRACTICAL AND ASSERTIVE: WITH ABILITY TO WORK UNDER PRESSURE, ETHICAL, SELF CONFIDENT, WITH GOOD COMMUNICATION AND BROAD EXPERIENCE IN THE ACHITECTURAL MARKET; • STRONG SENSE OF COMPOSITION; • LOOK FOR THE SOLUTION THAT BEST MEETS THE IMMEDIATE NEEDS, PREDICTING ITS FUTURE REPERCUSSIONS • VOLUNTEER WORK AS A MEMBER OF ROTARY (2022 - 2023 PRESIDENT)


Umma Indoor Outdoor Armchair

Umma Indoor Outdoor Armchair by Ariane Cristina da Rosa

Design Legends Logo

© 2020 Design Legends - All Rights Reserved

Design Legends platform highlights valuable insights from the best designers from across the globe; a great resource for all designers to learn, reflect and think about good design and how good design helps create value for the society.

Design Legends website was created by DesignPRWire and A' Design Award to promote truly great designers, outstanding architects and inspirational artists that contribute to the development and advancement of society with their outstanding works.