Design Legends ("DL") had the distinct honour to interview legendary designer 7654321 Studio ("7S") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

7S : China Fujian Children's Vocational College of Art Design.

DL: What motivates you to design in general, why did you become a designer?

7S : Like

DL: Did you choose to become a designer, or you were forced to become one?

7S : Choose

DL: What do you design, what type of designs do you wish to design more of?

7S : I am a graphic designer. In the future, I want to do product design, industrial design, space design, architectural design, clothing design ... I also want to be a chef and musician ...

DL: What should young designers do to become a design legend like you?

7S : Cheer yourself up every day when you wake up.

DL: What distinguishes between a good designer and a great designer?

7S : There is no standard.

DL: What makes a good design a really good design, how do you evaluate good design?

7S : Problem-solving design

DL: What is the value of good design? Why should everyone invest in good design?

7S : Good things are needed in life, and good things need good design.

DL: What would you design and who would you design for if you had the time?

7S : I want to design the most authentic design for everyone.

DL: What is the dream project you haven’t yet had time to realize?

7S : My dream

DL: What is your secret recipe of success in design, what is your secret ingredient?

7S : Use your brain, your heart, and your hands.

DL: Who are some other design masters and legends you get inspired from?

7S : No

DL: What are your favorite designs by other designers, why do you like them?

7S : I don't know.

DL: What is your greatest design, which aspects of that design makes you think it is great?

7S : Logo design, packaging design, product design.

DL: How could people improve themselves to be better designers, what did you do?

7S : Design in life, live in design.

DL: If you hadn’t become a designer, what would you have done?

7S : Go to be a cook.

DL: How do you define design, what is design for you?

7S : Design is strategic thinking.

DL: Who helped you to reach these heights, who was your biggest supporter?

7S : I and my friends who support me in designing.

DL: What helped you to become a great designer?

7S : My firm heart

DL: What were the obstacles you faced before becoming a design master?

7S : Various garbage designs in the society have caused me a lot of misunderstandings when I just started designing.

DL: How do you think designers should present their work?

7S : Be generous

DL: What’s your next design project, what should we expect from you in future?

7S : A lot, I will post again in the future.

DL: What’s your ultimate goal as a designer?

7S : Join AGI. Then the design world was launched and when the chef went, it was mixed with Michelin. Make music to go …

DL: What people expect from an esteemed designer such as yourself?

7S : I don't know.

DL: How does design help create a better society?

7S : Use the right way to solve the right problem.

DL: What are you currently working on that you are especially excited about?

7S : Manage a five-person design studio. In order to make money, I must be excited every day. Everyone in my team must be excited. Otherwise, designing in China will not make a few dollars.

DL: Which design projects gave you the most satisfaction, why?

7S : Any project that meets excellent customers is interesting.

DL: What would you like to see changed in design industry in the coming years?

7S : In China, designers can now be respected, and design works can be satisfied.

DL: Where do you think the design field is headed next?

7S : More and more sincere.

DL: How long does it take you to finalize a design project?

7S : varies from one month to six months

DL: When you have a new design project, where do you start?

7S : Not necessarily, each project has its own particularity.

DL: What is your life motto as a designer?

7S : No

DL: Do you think design sets the trends or trends set the designs?

7S : It is possible

DL: What is the role of technology when you design?

7S : Tools.

DL: What kind of design software and equipment do you use in your work?

7S : Ai, Ps, C4d, Ae, Lr, Mac

DL: What is the role of the color, materials and ambient in design?

7S : People who produce temperature, touch, emotion and emotion

DL: What do you wish people to ask about your design?

7S : Wow! How was this designed?

DL: When you see a new great design or product what comes into your mind?

7S : Jealous! Why didn't I design it!

DL: Who is your ideal design partner? Do you believe in co-design?

7S : Me and my team, I believe

DL: Which people you interacted had the most influence on your design?

7S : anyone

DL: Which books you read had the most effect on your design?

7S : Super Finishing by Sato Koshiwa

DL: How did you develop your skills as a master designer?

7S : one step at a time

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

7S : Wizards of primitive society

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

7S : No effort in vain, no money in vain

DL: What is your favorite color, place, food, season, thing and brand?

7S : Black, South Pacific islands, tropical fruits and seafood, autumn, watching the sunset, listening to music, dancing

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

7S : A female client came to me for a project, but later the project was not completed and became my girlfriend.

DL: What makes your day great as a designer, how do you motivate yourself?

7S : Use sensitivity to find everything you want in life.

DL: When you were a little child, was it obvious that you would become a great designer?

7S : I was a fool at that time.

DL: What do you think about future; what do you see will happen in thousand years from now?

7S : I don't like the future.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

7S : No



DouChaSai Tea

DouChaSai Tea by 7654321 Studio

Wu  gift packaging

Wu gift packaging by 7654321 Studio

Design Legends Logo

© 2020 Design Legends - All Rights Reserved

Design Legends platform highlights valuable insights from the best designers from across the globe; a great resource for all designers to learn, reflect and think about good design and how good design helps create value for the society.

Design Legends website was created by DesignPRWire and A' Design Award to promote truly great designers, outstanding architects and inspirational artists that contribute to the development and advancement of society with their outstanding works.