Design Legends ("DL") had the distinct honour to interview legendary designer Igor Dydykin ("ID") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
ID : Graduated from Tolyatti School of Fine Art in 2004. Graduated from Peter the Great St. Petersburg Polytechnic University in 2014 with a degree in Industrial design. The course included a range of different disciplines from sketching and model making to study engineering, ergonomics, bionics and materials. Graduated MA Product Design course in Sheffield Institute of Arts, Sheffield Hallam University in 2016. Studying on the MA it was constantly challenged to think differently about design and creatively push boundaries, while developing the skills needed to become more imaginative and professional designer. I did a 3-month internship in the RENAULT-AVTOVAZ design center creating SUV concept exteriors for local market 2011 (Togliatti, Russia). Was an intern in the Design Futures doing medical equipment for AXIS and concept steering wheel and gearbox for LandRover 2014-2016 (Sheffield, UK). With multidisciplinary SHURacing Team designed the Formula Student racing car for Silverstone International Competition 2015-2016 (Sheffield, UK). Worked on the regional Project Office at Samara Technical University participating in design and analysis sessions 2017-2018 (Samara, Russia). In 2018 founded my own studio with my wife, Anzelika.
ID : I always loved the work that is visible - when you put effort, imagination and you get something completely new, interesting. A big role in my development as a designer was played by my family. As a child, I attended art school, where I received my first drawing, sculpture, and artistic thinking skills. And even during high school, the family helped organize my studies at the RENAULT-AVTOVAZ design center, where I saw all the stages of creating a car from an idea to a prototype, talked with professional designers and moddelers. This helped me a lot during my studies in industrial design at the Polytechnic University in St. Petersburg, and then in obtaining the MA in Product Design in Sheffield Hallam University in UK. Recently, with my wife, Anzelika, we created DYDYKIN Studio, where we plan to create our own projects and provide design services around the world. We are at the beginning of a big journey!
ID : After school, when I needed to choose a university, I failed the preliminary exams for Industrial Design at Peter the Great St. Petersburg Polytechnic University and my family began to dissuade me, recommending to choose something else. But this failure only inspired me, and gave me confidence that this is what I want to do next!
ID : We create objects and creative solutions as a context for changes in which a person gains a new experience and begins to think in a new way. We create items for active families, design lovers and conscious consumers. Generally speaking, you can trust us to invent simple things that work well.
ID : I'm not a legend yet, I'm still young designer pushing personal borders and making my best every day.
ID : Open-mindedness and Flexibility. Usually designers work on perspective, and what we use now was designed 3-5-15 years ago. So, great designer living today knows how the World will change positively and negatively in future; and they need to be flexible to influence habitual approaches today.
ID : I think good design is invisible design. All we don’t notice and naturally continue to use it, is probably a good design. And does it correspond to the purpose for which it was made or not.
ID : Design is kind of navigator in business process, we use navigator to reach the desired point avoiding unwanted obstacles and difficult areas. Good design plays the same role in the process of creating a new product for business, showing the best development options, minimizing costs and, most importantly, achieving the intended goal.
ID : One of the areas of my interest is the creation of objects for children, since the foundation of an adult is laid in childhood, it is important to be able to create conditions for cultivating a full-fledged personality. Observing my son, I see the importance of safe, multifunctional and natural surrounding environment for his wellbeing.
ID : Playground for children and adults. While the best I've seen in this area is doing the Danish company MONSTRUM.
ID : Honestly tell yourself about your desires and strive to realize them as early as possible. Then there is a chance that you will not be torn from internal thoughts and feelings about a nonexistent project.
ID : The most influential to me are Dieter Rams, Marc Newson and Philippe Starck.
ID : To be honest I'm not a big fan of things. I pay more attention to the effect that they have on society and how these design approaches change this society. From this position, the works of Dieter Rams and Philippe Starck are most pronounced for me.
ID : I think, it is the birdhouse "Domik Ptashki", because it is simple and functional.
ID : Do nothing, the one who seeks to achieve something always does way too much. It is better to stop and hear your inner needs and then return to your business on a new level.
ID : I had found ways to become a designer anyway.
ID : Design is a tool for creating a context of changes in a person and surrounding environment.
ID : I am who I am because of great support of my family.
ID : My family and my inner voice.
ID : See question 3: After school, when I needed to choose a university, I failed the preliminary exams for Industrial Design at Peter the Great St. Petersburg Polytechnic University and my family began to dissuade me, recommending to choose something else. But this failure only inspired me, and gave me confidence that this is what I want to do next!
ID : Today’s formats are Behance portfolio, or A’Design award strong enough for self-presentation.
ID : We have a project Stoyka for exercise at home or the office. This project may be especially relevant for those who want to stay fit and develop their abilities even during a pandemic when they are recommended staying at home.
ID : To convey this World further in a better condition than inherited!
ID : That I’ll do my work today better than yesterday.
ID : Do less things, create more values!
ID : It's a secret.
ID : Project Domik Ptashki gave a feelling of satisfaction, as it’s clear, useful and naturally fit today’s world.
ID : One of the useful directions of the design of the future is to create a connection between Human and Nature. When we stop opposing ourselves to our natural environment, we have a chance to discover something new.
ID : Shape simplicity and technology difficulty.
ID : Depending on the complexity of the project. When fully included in the process from 2 weeks to 3 months
ID : Сonducting in-depth analysis
ID : "That every man must convey this World further in a better condition than he inherited!"
ID : Both are possible.
ID : Strong enough, we use Internet doing research and team communication; apply modern software Adobe CC and Fusion 360.
ID : Black pen and list of paper, Adobe CC and Fusion 360
ID : It’s better to know from design books, personally I think it influences customers perceptions and using-experience.
ID : No expectations, I'm interested in their unique opinion.
ID : «Oh, wow! I'm not alone on this path”
ID : I am happy with my team, but I would like to co-work with Alessi.
ID : Roger Bateman, course leader at Sheffield Institute of Arts, his attitude, professional approach and open-mindedness inspired me to move forward.
ID : Dieter Rams: As Little Design As Possible. Autor: Sophie Lovell
ID : Nothing special, just doing my best.
ID : Probably with my grandfather Konstantin Sakharov, he was a great person with the unique way of thinking that was far ahead of his time.
ID : As a step on my way to company development.
ID : Ask my wife, Anzelika, she is responsible for it.
ID : There is no such thing yet.
ID : When I see or feel the difference between yesterday and today, to keep a diary is a good practice for it.
ID : Nothing like that, just played LEGO a lot.
ID : It will definitely differ from our time, but in which direction it will be better or worse, it depends on our actions today.
ID : I set all my vision, skills, and tools to create client-oriented design service to produce designs that will help their consumers.
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