Design Legends ("DL") had the distinct honour to interview legendary designer Wen-Heng Chang ("WC") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

WC : I major in Industrial design in college. I found my passion for design after I worked in the professional industry. Now I am a postgraduate student in Milan and I am learning more about Italian style of design.

DL: What motivates you to design in general, why did you become a designer?

WC : The first inspiration of my design journey was from my father, who is a product design. I found I had some talent and always love to see the beautiful design. So I finally choose to become a designer.

DL: Did you choose to become a designer, or you were forced to become one?

WC : I choose it by myself.

DL: What do you design, what type of designs do you wish to design more of?

WC : I used to design the network and structure cabling related products due to I entered the company after my graduation from college. Now as a master student in Italy, I have a lot of opportunity to design different kind of products.

DL: What should young designers do to become a design legend like you?

WC : I won't say I am a very good or qualified designer. I think this answer need to be give or judged by others. However, I can say that always try to find your patent and what you love to do, no matter what kind of work your are involved in.

DL: What distinguishes between a good designer and a great designer?

WC : I think a good designer is to provide good idea and beautiful products to make market benefits for companies or their clients. A great designer is even bring the inspiration and awareness to the society and others, and always think beyond the current times.

DL: What makes a good design a really good design, how do you evaluate good design?

WC : I like to get inspiration from successful examples. I hope I can create a useful thing to whom need it. So a good design is about the story behind it, and what the problem it solved or the value it brings to people.

DL: What is the value of good design? Why should everyone invest in good design?

WC : A good design can help people live in a better life quality, and have stronger connection with others. Invest good design shows the respect and support to the designers, which can motivate them to create more good products.

DL: What would you design and who would you design for if you had the time?

WC : I want to design for the elders, especially my grandmother. I have strong relationship with her. I hope I can design something for her.

DL: What is the dream project you haven’t yet had time to realize?

WC : I always want to design a vehicle or something is purely related to the beauty. A sculpture, and this think can be a forever classic example for next generation.

DL: What is your secret recipe of success in design, what is your secret ingredient?

WC : I don't know I can call my route of design is successful or now, it just a beginning. I am still learning, and for sure that I hope some day I can be proud of myself that my creation bring the value to others.

DL: Who are some other design masters and legends you get inspired from?

WC : Pinky Lai, the former chief designer of PORSCHE. His story is totally an inspiration and motivate me to go abroad to find my personal passion of design.

DL: What are your favorite designs by other designers, why do you like them?

WC : The porsche 996, a true master piece of car in my mind, and the welly represent the spirit of bauhaus. The other one is my MOKA pot, which is designed by Richard Sapper, and now I use it every. So I think they brings me the happiness to my life.

DL: What is your greatest design, which aspects of that design makes you think it is great?

WC : So far I think the product which win the latest A Design Award is one of my best design. It do really can provide the support to the elders and make a positive value to the society. And it win the prize! Which encourage my design route a lot.

DL: How could people improve themselves to be better designers, what did you do?

WC : I like to explore and get the inspiration from other designers' works. And try to find the good examples for reference from different aspects and latest technology.

DL: If you hadn’t become a designer, what would you have done?

WC : I am not sure.But I used to play a little bit music. I was a lead guitarist in a small band, it's just for fun, but it may be a job. Who knows?

DL: How do you define design, what is design for you?

WC : It's very simple for me. I do the design because I love beautiful things. I enjoy the process to create something.

DL: Who helped you to reach these heights, who was your biggest supporter?

WC : I need to thank a lot to my teammate and my friend. Also my parents. Without there support, I can go what I love to do now.

DL: What helped you to become a great designer?

WC : I don't want to say I am a good or great designer. I just want to keep my faith to be a designer, and hope someday I can reach the goal to let others call me the great designer.

DL: What were the obstacles you faced before becoming a design master?

WC : Wow, I actually a guy who always doubt myself and think too much to everything. So even now, I am still not very clear about what my next step and level as designer will be. I still try to figure out more of myself.

DL: How do you think designers should present their work?

WC : They need to have a good ability to create a reasonable and attractive story to convince others. And most important of all, they need to be honest to when doing their design.

DL: What’s your next design project, what should we expect from you in future?

WC : My next project might be something related to the COVID-19. I hope at this very moment, I can do something to help others.

DL: What’s your ultimate goal as a designer?

WC : I hope I can own my studio, and provide my own design philosophy to whom need it.

DL: What people expect from an esteemed designer such as yourself?

WC : I hope I can provide my ability to others and fulfill their expectation and requests.

DL: How does design help create a better society?

WC : Designers need to always know what's happening at the current society, and bring the value of solutions to the people who need it in order to help them solve the problems in a better way.

DL: What are you currently working on that you are especially excited about?

WC : I am working on some personal branding works. I hope to create some opportunity to create a brand and work on it with my friends.

DL: Which design projects gave you the most satisfaction, why?

WC : I had a project which was about a mobility gym. I like it because I use a lot of envisioning concept in that project, also, I spent a lot of time to lead a team to finish it. That was the most satisfying project I did recently.

DL: What would you like to see changed in design industry in the coming years?

WC : Nowadays, almost anyone can easily get the tools from the internet to do their own design. However, I hope designers can also focus the old school tools and skills. Don't forget what we already had, these classic design can still give us a lot of inspiration.

DL: Where do you think the design field is headed next?

WC : In the future, I think service design can be the most important part. How the software can welly combine with the product and give the users a better user experience will be the trend.

DL: How long does it take you to finalize a design project?

WC : It depends on how much resources you have and who you work for.

DL: When you have a new design project, where do you start?

WC : I will start from research the existing product markets and find what kind of technology I can apply for.

DL: What is your life motto as a designer?

WC : Form follow the function. Try to build a smart and beautiful object for users.

DL: Do you think design sets the trends or trends set the designs?

WC : I think that the trend may influence the design more. Designers always need to study the latest issue and technology they can use.

DL: What is the role of technology when you design?

WC : Apply the latest is a way to make your product can benefit the users the most. To let human easier to achieve their goal.

DL: What kind of design software and equipment do you use in your work?

WC : I use Solidworks for 3d modeling. For rendering, I use Keyshot. And I use Photoshop and Illustrator for the graphic.

DL: What is the role of the color, materials and ambient in design?

WC : Color, material and finish have strong connection with the environment. A good design need to combine these three elements to show its best sight in the environment, which can attract their users.

DL: What do you wish people to ask about your design?

WC : I hope people can doubt it when they use it or before they buy it, I think this can let designers create better design.

DL: When you see a new great design or product what comes into your mind?

WC : I will amazed buy it, but also I will think about if I can do better.

DL: Who is your ideal design partner? Do you believe in co-design?

WC : Anyone can be my ideal partner. A good team always need a lot of conversation and opinion exchange. And I believe a good design need a good team behind it ,not just individual.

DL: Which people you interacted had the most influence on your design?

WC : I had the opportunity to do a project about business and entrepreneurship design. It was an excellent experience to learn and use the new know knowledge to design something.

DL: Which books you read had the most effect on your design?

WC : I like to get inspiration from design articles and websites such as dezeen, designboom and yankodesign. I also own some book about car, art history and designers. These also give me a lot of inspiration.

DL: How did you develop your skills as a master designer?

WC : I am now still a designer. Absolutely, this is my goal.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

WC : I want to meet my idol, Pinky Lai. I hope he can share his adventure to become successful with me and give me some suggestions.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

WC : I just want to thank to everyone who support me. Without them, I can't achieve anything.

DL: What is your favorite color, place, food, season, thing and brand?

WC : I like black the most. I like the traditional food from Taiwan as I am a Taiwanese. I like music, also. Porsche and Alessi are two of my favorite brands.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

WC : When I just became a product engineer, I deal with some failed projects, and I finally turned it into profitable products. That was some unforgettable memory which gave me a lot of confidence.

DL: What makes your day great as a designer, how do you motivate yourself?

WC : I like get inspiration from some successful stories.

DL: When you were a little child, was it obvious that you would become a great designer?

WC : Absolutely no, I spent a lot of time to make sure that my passion is about design.

DL: What do you think about future; what do you see will happen in thousand years from now?

WC : In the future, how the artificial intelligence influence human will be very important. Like the movie MATRIX, I think people need to start think about it.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

WC : Don't hesitate to contact me. You can find me on the instagram or facebook through my name.



Evolution Multifunctional Rollator

Evolution Multifunctional Rollator by Wen-Heng Chang

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