Design Legends ("DL") had the distinct honour to interview legendary designer Blend Design ("BD") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
BD : I got my bachelor's degree in design in China. After that I studied communication design at Staatliche Akademie der Bildenden Künste Stuttgart, Germany, and studied with Niklaus Troxler, the international poster design master. Pro.Troxler organizes students to visit well-known designers and design studios around the world every semester, which has a unique teaching method. This let us to know the different ways of life and work of different designers and their different creative processes.
BD : The overall design can exercise the designer's ability to integrate multiple information and sort out the logical relationship within the project. This experience and exercise is fun. My limited skills and love of design profession make me a designer.
BD : Mainly like
BD : At present, it is mainly visual design, and we will gradually try to develop design products. We hope that the design is close to life and accepted by the public.
BD : From the heart like design is a prerequisite. It won't last long just to be a career of making a living.
BD : He should have aesthetic cognitive quality and solve problems for customers through design.
BD : The premise of good design is that designers and customers have a common goal and vision for the design results, and the rest is to fully trust the designer's profession and reduce interference. Whether a good design clearly conveys information and has aesthetic visual realization is easy to remember.
BD : Good design brings economic benefits to customers, better communication effect and reputation for the project, and affects the participation and preference of the audience.
BD : I want to design interesting daily necessities, such as notebook, mobile phone case and bag. The main target is young people, who are more likely to accept fresh and designed daily necessities. It is very important to cultivate their judgment and feeling of beauty.
BD : To develop free brand (Blend)design products, integrate design into daily life, and integrate functions, technical and materials perfectly.
BD : Love and persistence
BD : My favorite graphic designer is my professor Niklaus Troxler. The posters of the Jazz Festival he made are colorful, lively and have strong visual impact. His innovative ideas and persistent spirit of design have a great impact on me.
BD : Vision and professional background are different. I like a lot of styles. I like complementary and unique designs.
BD : Cultural activities, visual design of events. The commercial level of return is not very high, but more artistic and cultural expression, which can give full play to the professional strengths of designers.
BD : There should be a plan, but there should be no excessive utilitarian purpose. Follow your heart and work happily.
BD : I might become a craftsman or pastry cook.
BD : Design is a combination of art and business, insight and vision, empathy and economic indicators. The solutions are based on a deep understanding of the business logic and aesthetic experience of the target group.
BD : Partner, family
BD : Change of design environment and professional interest
BD : Designers have many roles in society, and they have to face a lot of things that are not within the scope of design. The main energy and time are limited.
BD : Exhibition and exchange in professional field; recommend the works in design field to potential target customers.
BD : In the short term, due to the impact of the epidemic, several reserved projects cannot be designed at present. In the long run, I also hope to invest more energy in the design of free brand (Blend).
BD : We will consolidate the business philosophy and foundation of the studio, pass it on from generation to generation, make more works we like, and participate in some matters of social significance and cultural development.
BD : Expect the work to exceed their expectations
BD : I hope to participate in the design of some projects related to children, and I hope to plant the seeds of beauty and design cognition in the young mind.
BD : At present, because of the epidemic, we can only stay at home. We just spent a lot of time sorting out the works of recent years. We have done a lot of projects in retrospect. Most of the designs have some small regrets. We are looking forward to the birth of the next wonderful project.
BD : The book world of Chinese children who won the prize in a'design award this time is one of the projects that we are satisfied with in price comparison. The first is that the theme and content are of great interest to us. Second, the whole design process, including communication with customer and builder, is very smooth. We have received a lot of understanding and support from our customer Confucius Institute Headquarters. We are very satisfied with the results of the design.
BD : The whole society has improved the overall cognition of design, not only in the field of design specialty
BD : Dynamic vision, multi integration, digital media
BD : Each project is different and cannot have a clear timeperiod. But after signing the contract for each project, we will break down amount of work, specify a reasonable work time and core time point.
BD : It mainly studies the needs of the project, the contents of communication. Who to say, what to say and how to say.
BD : Only the design that you particularly like can make others like it.
BD : Design is a commercial art, not a self-expression. Therefore, design is influenced by economic development, consumption habits and changes in social psychology.
BD : Technology can extend the appearance of design and provide support for design innovation.
BD : The tools are not certain, mainly some design general software, sometimes need some painting tools and photography tools.
BD : Rich design, providing multiple possibilities for innovation
BD : Understand the origin of my creativity
BD : Admire and I want to know the logic behind the design.
BD : My partner. Co-design must have one person as the final decision-maker. It is impossible to have a completely fair democracy in decision-making. Decision makers must have an inclusive mind and be good at listening to reasonable suggestions.
BD : Design predecessors, elites in different industries
BD : Design Psychology Series
BD : Extensive involvement
BD : I love the design of architect Zaha Hadid. She died of a heart attack in 2016. If I had the chance, I would like to ask her how to make a place in the world architectural history as an Iraqi female designer and put an ingenious idea into practice.
BD : The prize is not for fame, but for professional recognition. It's not against fame
BD : Blue, window position, cake, autumn, Oriental cultural and creative products, Cultural creation of the Forbidden City
BD : During school time, I traveled with Professor Troxler and other students around the world to visit famous designers.
BD : Through the works to get public praise, it bring more business, stable income, and can reach the state of selecting projects by myself. Listen to music, relax, relax, relax again.
BD : Never thought about it, I never thought I would become a designer
BD : There's so much information, new technology, new business models that the future can't be predicted
BD : To learn more about our works, please follow www.blend69.com
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