Design Legends ("DL") had the distinct honour to interview legendary designer Fernando Valdez ("FV") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
FV : I studied architecture in Tec de Monterrey, in Puebla, I didn’t really became involve with design until university before that I like good design in different areas but never really tried to do things or was involved in something regarding design, and then in the middle of the career designing my first projects for school fell in love with design, not just architectural design but all kinds of design.
FV : I always wanted to create, to do things you first imagine and time later you see them realize, that is my motivation.
FV : I choose to become one, I always been interested in the arts and the fields surrounding design it can be architecture, fashion, art, movies.
FV : We design everything in the office from houses to corporate or residential buildings or renovations, I will like to design more cultural buildings like museums, I think it would be an interested challenge.
FV : I think is important to have a human perception of the world, have a human touch in everything you do, and be involve with the arts as much as you can, visit museums, see architecture, follow fashion, basically everything that involves design.
FV : I think the difference between them Is the final message they give to their design, and the work they put at the end on the details and the message they try to bring to their product.
FV : A really good design for me is something that makes you feel, it generates an emotion on you, and creates a feeling of something new.
FV : I believe everyone should try to invest in good design because at the end we get to live with it, we see it, we feel it, we interact with it, so investing in it I think is a value we give to our lives.
FV : I would love to design a museum I think is really interesting the shape of the building and the meaning you can bring to the design, and for who, would be for anyone that asks for it.
FV : I would love to design a building in New York or Milan.
FV : We work a lot on the meaning of the project, we try to give a story to the design and we get inspire by other arts, so I think that helps us go places that we wouldn’t go if we stick only to architecture.
FV : I always get inspired by Alexander McQueen, I love his work and everything he did and the way he presented his shows and the message that he gave.
FV : I love the designs of Es Devlin and Neri Oxman, I believe they do some new work in their fields that are so human and so interested that is hard to keep your eyes from looking at them, and are designs that bring emotions on you.
FV : We did a funeral home so time ago that it was something so different that it was so out there, the interpretation we gave to it delivered a message of peace, the façade and materials we choose made it great.
FV : I always try to keep learning, by any means necessary that could be books, visit museums, see architecture, take a course, always trying to keep growing.
FV : I would love to be a movie director or movie producer. I love cinema and the creativity it brings to the screen.
FV : Design is where ever your imagination can take you. It is the tool we have to bring new things into life.
FV : My family is my biggest supporter they always believed in me, and also the people I work with my team, they have had my back since day one.
FV : Keeping faith in what we were doing, on the design we wanted to present and the path we wanted to follow.
FV : Getting people to like my work, sometimes the things we do were very different of what people expect, or like so it has been a challenge to get people to like what we do.
FV : I think every designer has the creativity to present their work as they like, I don’t think it should be just one way, that’s where creativity comes in.
FV : Right now we are working on some project that we got inspire from fashion, so it’s something that is coming along nice, and in the future we will like to keep pushing the boundaries in architecture, involving other arts in the process to create new things and designs that bring together different arts.
FV : To do design that becomes as a brand, that the design we make becomes recognize all over, by the style we create.
FV : To keep bringing new ideas into the design we make and to keep challenging ourselves with our work.
FV : With design we can bring society to care more about their environment, to see things with a new perspective and the respect the work of design they found around them, it’s like when you see art, you get this feelings, so I think that if we can do that with the designs we make we will have a better society with a more human side.
FV : We are working on a private salon for a client of ours for his house, it’s an space dedicated for gatherings and social reunions, but we took this project that could be very basic because there is no so much room to what you can do with it, and we made it into this sculpture like volume, and we played the interior so it resembles a cave, so I’m really excited to see how we end this project.
FV : The last year we have work on some project that I’m very happy with, they represent everything we want to do and the message we want to send you could say they are our project that give the idea of who we are as an architecture office.
FV : I would love to see more recognition by other institutions not related to the design industries I think is important that the design get more recognition due to that it is something present all the time on our lives.
FV : I think we will keep seeing new ideas and going more into the ecologic side of things, evolving with the new mentalities we have of the world of taking care of our world, design should go with that also.
FV : It depends on the scale of the project but it could go from 6 months to a couple of years depending on the project.
FV : We started with talking to the client to see where the project has to go, but on the design side we always started by looking into other arts to see where they can take us, if we can get inspired by something and talking with the team ideas.
FV : It’s a quote by Alexander McQueen that I loved ‘give me time and I’ll give you a revolution.
FV : I think design sets the trends.
FV : Technology helps us create what we have on the mind, by using computer programs that can helps us see the design more clearly and see the whole process, I believed technology is a big tool for designers right now.
FV : We use the basic programs Autocad, Revit, 3dstudio.
FV : I believed these 3 concepts make the final design, each of them helps the design has its final look, and the final product. Without them we can get things more abstract.
FV : What is the idea behind it and what where you trying to said with this design.
FV : I love seeing great design, it makes me happy to see new things out there and I always think what new design that person will bring next.
FV : I believed design is a team effort, I do believe in co-design and that a team effort makes the design better.
FV : My dad was one great influence in my work, he was the one that taught me and helped me in my first works.
FV : I read a lot, of everything but a book that has had effect on my design is Architecture of Happiness by Alain de Botton.
FV : I try to keep up with trends going on, and I also read, and watch documentaries to get a feeling of what we are living.
FV : I would love to meet Leonardo Da Vinci I think he is one of the most interesting people in history, all the areas that he studied and work in, and also Alexander McQueen is one person I would love to talk to.
FV : I don’t consider myself famous, I’m grateful and honor of the recognition we had so far.
FV : My favorite color is black and purple, a place I love is New York City, my season is winter, food I love pasta and tacos. Thing are books and brand I love is apple, all the innovations they develop in the world is amazing.
FV : Our whole process a bit funny when we start because we do research in everything from art, to chef’s plates, to dancers so it can be strange for new people when they join the office.
FV : I motivate myself it day by knowing at the end of the day the design will take new shapes and forms, and will keep going down new paths, so that is enough motivation for me.
FV : No it was never obvious, as a child I wasn’t that much creative or good at drawing, so it was a surprise for my family how things turn out.
FV : A thousand years from now I hope we have a new kind of renaissance getting back to the human side and a new era awakes in design.
FV : I hope they keep liking our work, and we will continue to keep bringing new ideas and new feelings into everything we do.
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