Design Legends ("DL") had the distinct honour to interview legendary designer Gordana Peric ("GP") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

GP : I’ve been working as a designer for more than a decade now. I hold a B.Sc. degree in design and M.Sc. degree in Computer Science, however I was always leaning more towards design and decided it is what I want to do in life. I work mostly on packaging, branding and web design projects.

DL: What motivates you to design in general, why did you become a designer?

GP : I feel very passionate about what I do and about all things visually appealing. I enjoy good design whether it’s graphic design, furniture design or fashion design.

DL: Did you choose to become a designer, or you were forced to become one?

GP : I chose to be one definitely, I had opportunities to do chose a different profession in life but I decided to remain a designer.

DL: What do you design, what type of designs do you wish to design more of?

GP : I design mostly packaging design but I enjoy working on web projects as well and it is something I would love to continue working on more in the future.

DL: What should young designers do to become a design legend like you?

GP : I don’t think I consider myself a legend but in any case I would advise them to pursue their dreams and be passionate about what they do.

DL: What distinguishes between a good designer and a great designer?

GP : I think having a recognizable style is what makes good designer become a great designer.

DL: What makes a good design a really good design, how do you evaluate good design?

GP : I think it depends on the field of design, but in general the uniqueness of idea and professional realization of it is what matters the most.

DL: What is the value of good design? Why should everyone invest in good design?

GP : Design is important for every brand since it helps build trust and communicate brand values to the consumers which in turn can also increase sales.

DL: What would you design and who would you design for if you had the time?

GP : If I had the time I would work more for myself since I am too busy with the ongoing projects and never seem to have enough time to make my personal branding the way I would like it to.

DL: What is your secret recipe of success in design, what is your secret ingredient?

GP : I think good communication with clients is as important as design itself. I feel very lucky to have worked with amazing people all around the world.

DL: Who are some other design masters and legends you get inspired from?

GP : I have great respect for many designers but if I had to name one it would be Serbian design legend Slavimir Stojanovic. I really appreciate his old school design style and clever ideas.

DL: What is your greatest design, which aspects of that design makes you think it is great?

GP : I think one of my very best designs is design done for Mallorcan chocolate company Casteller Chocolateria. I loved the whole story around the product and I was very happy with the end results. The chocolates are artisan and handmade with Mediterranean ingredients and our main inspiration for the packaging were Spanish outdoors tiles called ‘azulejos’ so each chocolate had a unique tile pattern.

DL: How could people improve themselves to be better designers, what did you do?

GP : It is individual I think, in my case I learned from other people, other designers that I appreciate.

DL: If you hadn’t become a designer, what would you have done?

GP : I believe I would have been a programmer since this is what I also studied for.

DL: How do you define design, what is design for you?

GP : In my opinion design is making complex and/or abstract notions into visually apprehensible and beautiful products.

DL: Who helped you to reach these heights, who was your biggest supporter?

GP : My biggest supporter is my husband who is also a designer.

DL: What helped you to become a great designer?

GP : A lot of hard work and passion to do more.

DL: What were the obstacles you faced before becoming a design master?

GP : I had to learn a lot of different skills to be able to properly turn my ideas into actual products.

DL: How do you think designers should present their work?

GP : It depends on the project and the field of design.

DL: What’s your next design project, what should we expect from you in future?

GP : In the future I will be working more on digital product design.

DL: What’s your ultimate goal as a designer?

GP : To become better with every project.

DL: What people expect from an esteemed designer such as yourself?

GP : They expect great ideas, professional realization and presentation of them.

DL: How does design help create a better society?

GP : Design can be very powerful media to reach masses and designers can help by making sure they are sending positive and awakening messages.

DL: What are you currently working on that you are especially excited about?

GP : I am currently working on packaging design for a Spanish tea brand. It is a lot of fun, I look forward to seeing the end result.

DL: Which design projects gave you the most satisfaction, why?

GP : I enjoy a lot working on web design projects since because this design is not fixed it’s interactive, it moves so I have more opportunities to get creative.

DL: What would you like to see changed in design industry in the coming years?

GP : I would like to see improvement in designers earnings.

DL: Where do you think the design field is headed next?

GP : I think in the field of digital products and virtual reality.

DL: How long does it take you to finalize a design project?

GP : It really depends on the project, the whole scope of it and the requirements. Both web and packaging design projects can take even a few months if the projects are extensive and complex.

DL: When you have a new design project, where do you start?

GP : I start by doing a research and then go on to doing the sketches. I normally present more options to my clients so then they can choose one and continue fine tuning that version.

DL: What is your life motto as a designer?

GP : Stay humble and keep on improving.

DL: Do you think design sets the trends or trends set the designs?

GP : Design sets trends, there would be no trends without design.

DL: What is the role of technology when you design?

GP : Without technology my profession would not exist so it has a huge role.

DL: What kind of design software and equipment do you use in your work?

GP : I use mostly Adobe Illustrator, Adobe Photoshop and a lot of online tools for colors and typography.

DL: What is the role of the color, materials and ambient in design?

GP : Without them there would be no design, they are absolutely essential for design.

DL: When you see a new great design or product what comes into your mind?

GP : I think about the creative processes that lead to that solution as well as the time needed, because great design really requires a lot of time.

DL: Who is your ideal design partner? Do you believe in co-design?

GP : I do believe in co-design and brainstorming, more minds are always better than one. The ideal partner would depend on the project.

DL: Which people you interacted had the most influence on your design?

GP : My husband who is also a designer.

DL: Which books you read had the most effect on your design?

GP : I think I was affected more by other people’s work and design than my books about design.

DL: How did you develop your skills as a master designer?

GP : I still have more to learn, but hard work and dedication to what you are passionate about are the key ingredients.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

GP : I don’t consider myself famous and this is the first award I got, but I feel very happy about it and motivated to do more work.

DL: What is your favorite color, place, food, season, thing and brand?

GP : I absolutely love yellow, whether it’s mustard yellow, bright yellow or neon yellow. My favourite place is Como, a lot of good/bad memories, dear people, struggle/success that connects me to it. I am not such a foodie I consider myself a healthy eater and pay a lot of attention to what I eat. When it comes to favourite brands even though I am not Coca-Cola consumer I really appreciate the story they built around the brand and think they have done an amazing job with branding and marketing.

DL: What makes your day great as a designer, how do you motivate yourself?

GP : The opportunity do create something new and unexpected every day.

DL: When you were a little child, was it obvious that you would become a great designer?

GP : I was always one of those those people in the class that were drawing for everyone else in the art class, but at the time I don’t think I thought I will make a career out of it. Today I am very grateful to be doing what I do.

DL: What do you think about future; what do you see will happen in thousand years from now?

GP : I like to believe that in thousands years from now human race will inhabit another moon or planet and work on creating technology and art that is out of this world, quite literally.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

GP : I am a proud mother of 10 month old amazing little baby girl who is my greatest power and inspiration.



Caliendi Label

Caliendi Label by Gordana Peric

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