Design Legends ("DL") had the distinct honour to interview legendary designer Gordana Peric ("GP") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
GP : I’ve been working as a designer for more than a decade now. I hold a B.Sc. degree in design and M.Sc. degree in Computer Science, however I was always leaning more towards design and decided it is what I want to do in life. I work mostly on packaging, branding and web design projects.
GP : I feel very passionate about what I do and about all things visually appealing. I enjoy good design whether it’s graphic design, furniture design or fashion design.
GP : I chose to be one definitely, I had opportunities to do chose a different profession in life but I decided to remain a designer.
GP : I design mostly packaging design but I enjoy working on web projects as well and it is something I would love to continue working on more in the future.
GP : I don’t think I consider myself a legend but in any case I would advise them to pursue their dreams and be passionate about what they do.
GP : I think having a recognizable style is what makes good designer become a great designer.
GP : I think it depends on the field of design, but in general the uniqueness of idea and professional realization of it is what matters the most.
GP : Design is important for every brand since it helps build trust and communicate brand values to the consumers which in turn can also increase sales.
GP : If I had the time I would work more for myself since I am too busy with the ongoing projects and never seem to have enough time to make my personal branding the way I would like it to.
GP : I think good communication with clients is as important as design itself. I feel very lucky to have worked with amazing people all around the world.
GP : I have great respect for many designers but if I had to name one it would be Serbian design legend Slavimir Stojanovic. I really appreciate his old school design style and clever ideas.
GP : I think one of my very best designs is design done for Mallorcan chocolate company Casteller Chocolateria. I loved the whole story around the product and I was very happy with the end results. The chocolates are artisan and handmade with Mediterranean ingredients and our main inspiration for the packaging were Spanish outdoors tiles called ‘azulejos’ so each chocolate had a unique tile pattern.
GP : It is individual I think, in my case I learned from other people, other designers that I appreciate.
GP : I believe I would have been a programmer since this is what I also studied for.
GP : In my opinion design is making complex and/or abstract notions into visually apprehensible and beautiful products.
GP : My biggest supporter is my husband who is also a designer.
GP : A lot of hard work and passion to do more.
GP : I had to learn a lot of different skills to be able to properly turn my ideas into actual products.
GP : It depends on the project and the field of design.
GP : In the future I will be working more on digital product design.
GP : To become better with every project.
GP : They expect great ideas, professional realization and presentation of them.
GP : Design can be very powerful media to reach masses and designers can help by making sure they are sending positive and awakening messages.
GP : I am currently working on packaging design for a Spanish tea brand. It is a lot of fun, I look forward to seeing the end result.
GP : I enjoy a lot working on web design projects since because this design is not fixed it’s interactive, it moves so I have more opportunities to get creative.
GP : I would like to see improvement in designers earnings.
GP : I think in the field of digital products and virtual reality.
GP : It really depends on the project, the whole scope of it and the requirements. Both web and packaging design projects can take even a few months if the projects are extensive and complex.
GP : I start by doing a research and then go on to doing the sketches. I normally present more options to my clients so then they can choose one and continue fine tuning that version.
GP : Stay humble and keep on improving.
GP : Design sets trends, there would be no trends without design.
GP : Without technology my profession would not exist so it has a huge role.
GP : I use mostly Adobe Illustrator, Adobe Photoshop and a lot of online tools for colors and typography.
GP : Without them there would be no design, they are absolutely essential for design.
GP : I think about the creative processes that lead to that solution as well as the time needed, because great design really requires a lot of time.
GP : I do believe in co-design and brainstorming, more minds are always better than one. The ideal partner would depend on the project.
GP : My husband who is also a designer.
GP : I think I was affected more by other people’s work and design than my books about design.
GP : I still have more to learn, but hard work and dedication to what you are passionate about are the key ingredients.
GP : I don’t consider myself famous and this is the first award I got, but I feel very happy about it and motivated to do more work.
GP : I absolutely love yellow, whether it’s mustard yellow, bright yellow or neon yellow. My favourite place is Como, a lot of good/bad memories, dear people, struggle/success that connects me to it. I am not such a foodie I consider myself a healthy eater and pay a lot of attention to what I eat. When it comes to favourite brands even though I am not Coca-Cola consumer I really appreciate the story they built around the brand and think they have done an amazing job with branding and marketing.
GP : The opportunity do create something new and unexpected every day.
GP : I was always one of those those people in the class that were drawing for everyone else in the art class, but at the time I don’t think I thought I will make a career out of it. Today I am very grateful to be doing what I do.
GP : I like to believe that in thousands years from now human race will inhabit another moon or planet and work on creating technology and art that is out of this world, quite literally.
GP : I am a proud mother of 10 month old amazing little baby girl who is my greatest power and inspiration.
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