Design Legends ("DL") had the distinct honour to interview legendary designer GarryVeda design Bureau (c) ("GDB(") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
GDB( : As you remember, we are a team of 5 so this question should be split among team members. Some of them, like our Art Director Olga Pargevian, are in design from their childhood and then later with special design education at the University, etc. Personally me (Garry Veda) so I have a Master Degree in Design&Construction with a technical focus and was aiming to develop the space-ships, but something went wrong (:)) so I got several years expertise in Cinema Special Effects creation when I participated in visuals creating for domestic and Hollywood films. And so evolutionarily we had met together and now our design Bureau is a family-owned enterprise with superior quality of graphics and professional understanding of both design and marketing.
GDB( : GarryVeda design Bureau focuses on branding (logo) and packaging/label design creation. Of course, we have expertise in web-design, print-design, industrial design, 3D, etc. But our team favorites are still packaging and logo design creation works.
GDB( : The main suggestion for a young coming designer is to learn more. It is not enough to have the drawing skill only. You need an enhanced mind with a lot of knowledge there to compete in the modern digital World. New world challenges made this list a little bit another way than this had been used to think before. Now the designer needs the same technical skills background (I mean mathematics, algorithms, coding/programming) as he has the drawing skills. There are no pure artists in design now, the digital era is coming.
GDB( : This is: be meticulous in even every pixel. And details, you know... you request a really good designer the price for the task you need and he will always answer you in detail, showing the successful cases, attaching the briefs and informative materials, etc. The usual designer will answer the price only.
GDB( : The matter makes what feelings and emotions a design evokes. And then – its level of implementation, technical points, etc. But the feeling, like the shot, which makes the design pop among others is the basement. Of course, the design is the working tool so it should function well according to all the brief tasks & points. But it should transfer this shot-feeling, otherwise, it does not work properly.
GDB( : Our team's secret ingredient is our unique special developed framework named "AntHill". Working according to our own framework allows GarryVeda design Bureau© to manage all teammates to work over every artwork together at the same turnaround with seeing the development progress in real-time while editing the layouts, vectors, raster layers, 3D output, render RAW, etc. like the orchestra is playing a symphony. We are extremely fast in high-quality visuals production. Usually, we manage to develop 20+ versions for the 1st stage (concept creation phase) so the client sees his "own Pinterest" where his product is performed in different styles and variations. Of course, the central point of the development obviously is the style requested by you via the brief (exactly an imaginary you had grown in the mind) and at the same time, there is a much wider range of great possible solutions presented on every stage than other working methods could propose.
GDB( : Really, we love all our designs so this would be unfair to split them. Let's say our favorite design is the one we are working now:) Our team always produces several different projects on parallel threads not to be discouraged by the monotony of projects so this is always fun to switch and to feel a new love on the screen.
GDB( : This is God's Grace to me.
GDB( : Usual project flow we propose for the packaging/label design: - initial stage (1st stage): we prepare 25+ versions based on our understanding of the task you set. This takes up to 7 working days. - development stage: we and you discuss the direction based on 1st stage raw made. So 1-3 versions will be chosen for 2nd stage development. Here the terms depend on your feedback speed. - finalization stage (or several): last polishing tunings are applied here. - common happiness, with a - lifetime warranty worldwide for the vector files our team proposes for our clients.
GDB( : We start with in-studio brainstorming to discuss the brief client provided. Here are the principal point discussed, staff involvement planned, road-map created, etc.
GDB( : Technology is the roadway to design the future, I guess. The demand for visual quality is growing drastically; humankind is staying on the visual revolution edge with all these Virtual Realities and hi-resolution screens, electronic paper, etc. The role of the drawing is being harder mixed with the role of algorithms, mathematics, coding.
GDB( : Our unique framework platform (named "AntHill") was developed especially to meet the challenges of the modern market worldwide both for fast terms, ultra high quality & easy smooth handling of every nuance of every client task. This includes Adobe platform (Illustrator&Photoshop), 3ds max + Vray, Cinema 4D and dozens of custom sropts&softwarewidely used in Cinema Special Effects creation and designed to automate and simplify the routine procedures and also to link all staff to manage all teammates to work over every newly created artwork version together at the same turnaround with seeing the development progress in real-time while editing the layouts, vectors, raster layers, 3D output, render RAW, etc. like the orchestra is playing a symphony.
GDB( : Our team focuses on packaging/label design so there is an extremely important role play both colors, material, shape, etc. This is rather an applicable mix of different art-segments than pure visual art design in our field.
GDB( : Yes, I believe. My business and art partner is my cousin Olga Pargevian. This is the best way of design creation – working together over the task.
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