Design Legends ("DL") had the distinct honour to interview legendary designer Jie Yang ("JY") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
JY : I am in Shenzhen, China. This is the design capital of China. Now we are more and more recognized. I graduated from the Chinese Academy of Art, but I am particularly interested in international design concepts and art, so I also read a lot of books.
JY : I began to study fine arts at the age of five, such as sketch, watercolor, oil painting and so on. In fact, I was very naughty when I was a child. My parents didn't have time to look after me, so they sent me to the holiday art class and let the art teacher take care of me. Then found that i have a special sensitivity to art, and then I never give up my art study until I finish my studies and enter the social work. It is logical that i become a designer. I think my most suitable job is design, which will bring me endless happiness and satisfaction. I love design very much.
JY : This is a happy and correct choice in my life.
JY : I like emotional design, I hope my design can make people happy or sad tears, touching people's hearts.
JY : Study hard and live conscientiously
JY : It's like two people: one is beautiful, and the other will come into your heart.
JY : To understand and understand the design you want to do, I see excellent design will say: "I see this design, I am particularly happy."
JY : Good design can make everyone like it and sell the product better, so that's why everyone is willing to invest in good design.
JY : I will design a poster to convey peace, and I will design a poster for people suffering from war, so that they can live hopefully.
JY : Creation with International Designers
JY : Find design inspiration in life and integrate design into life.
JY : Mr. Traut and Mr. Jin Diqiang
JY : They like the design that is full of vitality, and I like it too, because it gives you the power to move up freely.
JY : My greatest design is the tea packaging for my father, because it represents my love for my father.
JY : I will share my design results with them and they will be very happy to hear about it.
JY : I don't know, because I haven't thought about it, I think I was born for design.
JY : The core of the design is to facilitate people's lives and bring people the enjoyment of beauty, I have been doing so.
JY : My wife, she is not only my teacher, but also my supporter. I love her very much. Without her, there would be no achievement for me today.
JY : I want to create more beauty for people's lives.
JY : It takes a long time and rich experience to become a master of design. The word "give up" is the biggest obstacle.
JY : Let the public judge
JY : The next design project is China's agricultural products, because I want to bring them better sales through excellent design.
JY : Be recognized and appreciated by everyone.
JY : Hope to help them do more good design, so that the product sales better.
JY : Let design convey positive energy information, so that people can achieve a better understanding.
JY : Designing every project is something that excites me.
JY : I am most willing to help the design of vulnerable groups, because I hope they live a better life.
JY : I hope more collisions and exchanges between Eastern and Western cultures.
JY : I think it should be designed to make people's life more convenient.
JY : Depending on the design project, it is difficult to have specific time.
JY : I will first communicate with the project side in depth, find the entry point, and then start other work.
JY : Kindness, integrity and perseverance
JY : Design determines trends
JY : Technology is just the expression of design ideas.
JY : CDR, AI, PS, etc., Apple Computer or DELL
JY : What kind of environment decides what kind of color and material we use; for example, in a solemn environment, we need to use stable color and thick material, while in an amusement park, we should use bright color and fashionable and creative material.
JY : What is the final impact of this design?
JY : My thoughts will immediately enter the scene of the author's creation, and I will feel that I am on the scene.
JY : My ideal design partner, hope is knowledgeable, not necessarily understand design. I Believe
JY : I like to talk to entrepreneurs, they will tell us their difficulties, we can better reflect on how our design helps them. I also like to talk with my colleagues and learn more about the different opinions of my major.
JY : Traut's Position
JY : I keep learning and trying different ways of life, because I think good design must come from life.
JY : I want to talk to Van Gogh, not about design, of course, but about his greatest insight into life.
JY : Thank A'Design very much for giving me this honor. I think it's too difficult to be famous because the competition is too big. Everyone wants to be famous.
JY : I appreciate all kinds of colors, like quiet places, like Chinese food, like spring and autumn, more like sports brands.
JY : When I first came out to work, I had no working experience. I remember designing an image poster for a children's wear brand, which should be pasted on the wall. When it was printed out, it was found that it was several times larger than that wall, because the size problem was simply ignored. It impressed me deeply.
JY : Take the design work as your own pleasure.
JY : I never thought I could be a great designer. When I was a kid, I was naughty and thought I was a person who nobody dared to hire.
JY : Full of hope for the future, a thousand years later, do not know whether the design industry still exists? In fact, they are all unknown. I like the unknown, because it represents infinite possibilities.
JY : I hope they understand that there are more wonderful stories behind good design.
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