Design Legends ("DL") had the distinct honour to interview legendary designer Rucha Ghadge ("RG") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
RG : I am currently a third-year Graphic Design student at MIT Institute of Design, Pune, Maharashtra. I have been into art from a young age and originally wanted to pursue Fine Arts. A friend told me about Design education and after some intense research and some thorough convincing, I applied to and got into my current institute.
RG : I have always had a passion for art and design gives me the opportunity to create works that can impact a multitude of people. I believe design has the power to create and dissolve communities and its quite incredible the innovations that people have come up with. To be a part of that, is what really drives me.
RG : Chose to. India does not really have much of an exposure when it comes to design. Plus, the mindset of the people is to prefer science and related fields rather than arts so it took a bit of convincing for my parents to let me go into design but after that they have been nothing but supportive.
RG : Right now, as a student I’m constantly learning about different opportunities in the field. I would like to explore design interventions in social issues in the future as that is something that I am yet to touch properly.
RG : Keep exploring and building up their skillset. Always look for new opportunities and be dedicated.
RG : Skills will come, the ability to innovate and come up with fascinating concepts is what makes it.
RG : On the impact it creates. That is of course dependent on multitude of things – the thought, implementation, magnitude, current mindset and a lot of other things. So many times, we have seen things that have become cultural icons without it meaning to, just because it resonated amongst so many people. Now creating that level intentionally is insane work.
RG : Design Interventions have the power to build, save, destroy, reimagine do whatever you want with people. We’ve seen effects both good and bad that smart design can do. So it’s important to invest in a tool that can help shape our communities better.
RG : Would love to design for Sagmeister and Walsh, NY if I ever get the opportunity to.
RG : 3d work and motion graphics. Till recently, I didn’t have the necessary requirements to successfully learn 3d work but I hope to start learning soon enough!
RG : Do what you believe in. If you work on something that you truly feel passionate about then it is bound to be one of the best.
RG : Jessica Walsh and Paula Scher are two of my biggest icons.
RG : Sagmeister & Walsh – Frooti and frooti fizz campaigns. The eclectic campaign somehow breathes a fresh air into Frooti while maintaining a relation to all of its variety of fanbase. The Maneki Neko Collection – Misha Petrick and Numerous studios. This is just an example of amazing collaborations and pure talent.
RG : My postcard series – The Sisterhood Archives, has resonated with a lot of people and even if it does lack a little polish in terms of execution, people have still received it amazingly well. It honestly surprised me – the amount of attention it got.
RG : I think it matters if you are dedicated or not. I’ve seen some really underperforming students push themselves to be great and some really talented ones waste away. If the inner drive isn’t there then it doesn’t matter how good you are.
RG : I would have probably gone into either fine arts or commercial arts. If not, then writing or journalism.
RG : I define it as a medium to give back to the world. Something that can empower people and enable solutions.
RG : My family has been the quite supportive in my pursuit of design. My parents and my sister have always encouraged me to explore more avenues. My mentor Sunita Ma’am, really helped bring about a discipline in me. She also helped me train for design entrances. My college professors have also provided me with a lot of guidance.
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