Design Legends ("DL") had the distinct honour to interview legendary designer Ragù Communication ("RC") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
RC : We are Ragù Communication, and our team includes specialised professionals from different backgrounds and with different inspirations.
RC : We design different creative products; we’re very flexible and we adapt to the customer’s needs, with the aim of enhancing brand identity.
RC : . They should certainly experiment but, at the same time, look around, let themselves be inspired by different contexts and styles. Always be open to comparison and sharing.
RC : Knowing how to give added value to everything that he or she produces, through the right mix of professionalism, originality and good taste.
RC : From our point of view, a good design must manage, at the same time, to express the message for which it was conceived, to enhance the customer’s identity and to recount their particular way of viewing the world.
RC : A good design enriches our work and makes it original. It’s a powerful and impactful way to efficiently transmit a concept, a message or a broader piece of storytelling.
RC : Ragù Communication’s secret ingredient is our dynamic and international team that works at a very high level of quality and care for customers’ needs.
RC : At present we are involved in a stimulating project with Lega Serie A, dealing with its rebranding and the evolution of a new, more modern and international visual language. Another piece of work that we’re very proud of is the new Activity Report 2019 for Europ Assistance: it’s a marvel of design with a style studied down to the smallest detail, with which we are bringing out the very essence of the brand.
RC : The time necessary to propose a complete, original and high-quality project, always respecting the requirements and timeframes of our customer, often responding in real time to every possible request.
RC : Every one of our creative projects comes out of careful analysis and is supported by a solid wider communication strategy.
RC : Technology is a powerful means that we use to build experiential communication, in any case all revolving around human creativity.
RC : We use the basic tools for every designer: Illustrator, InDesign and Photoshop. We believe that extraordinary projects can be generated even with the simplest tools if you have sensitivity, a spirit of research, determination and passion for your work.
RC : Every aspect of the design has a strategic role which should not be underestimated. Choosing a certain colour or material can be fundamental for enhancing a project.
RC : Certainly. Our work has always been the result of cooperative and synergic design, and this represents one of our real points of strength
RC : We began as a small creative studio with a very small team and, on more than one occasion, we spent whole nights working together until dawn on projects which subsequently gave us great satisfaction and allowed us to become what we are today.
RC : Over the day we constantly compare ideas and we develop contents and design synergistically, combining the creativity and skills of each one of us, motivating and inspiring each other.
RC : We would like to describe ourselves: Ragù Communication is a creative and strategic communication agency that operates in global contexts but works like a small, independent boutique; we personally oversee every step with sartorial care, from the creative idea to the final product, and we look after all our clients with the passion that we are renowned for.
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