LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Takako Yoshikawa ("TY") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

TY : I am self-taught. I grew up in the real design business scene. At university I have majored in Japanese literature, not design. It may be my father and grandfather who gave me aesthetic sense

DL: Did you choose to become a designer, or you were forced to become one?

TY : I choose to become a multiple creator, not only design.

DL: What do you design, what type of designs do you wish to design more of?

TY : Products related to the beauty category. I would also like to design perfumes and lotions, lighting fixtures and chandeliers.

DL: What should young designers do to become a design legend like you?

TY : I think it is important to image before design skill. Realistic image will be a real design. Check out the many beautiful designs and arts around the world for your eyes, do image training.

DL: What distinguishes between a good designer and a great designer?

TY : A Good designer do the work expect. A great designer does more work than expected can not imagine.

DL: What is the dream project you haven’t yet had time to realize?

TY : Win art great prizes. I hope my artwork will be rated in the world like my designs.

DL: What is your secret recipe of success in design, what is your secret ingredient?

TY : Imagine to be successful, always cleaning my eyes and my brain.

DL: What’s your next design project, what should we expect from you in future?

TY : I am currently cearting on the second product for the brand. It's a cordless straight hair iron. The new product will be launched in the fall of 2019.

DL: What is your life motto as a designer?

TY : Always look straight by fresh eyes.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

TY : If I can meet Gustav Klimt , Howard Hughes, Doris Duke, Jiro Shirasu, Marc Jacobs etc.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

TY : I am very honored. Thank you so much for giving me the opportunity to reseave Gold A' Design Award.

DL: What is your favorite color, place, food, season, thing and brand?

TY : I like any colors, but if I have to say my favorite one, it's pink. My favorite place is beautiful city there are great museums, architectures and old town.

DL: What makes your day great as a designer, how do you motivate yourself?

TY : Wake up early in the morning, have a time seeing morning sun and sky, sleep well evening.

DL: What do you think about future; what do you see will happen in thousand years from now?

TY : Humanity discovers a rich planet other than the Earth and continues to evolve. Paris Collection is centered on the collection of spacesuits, and the mainstream is wearing clothes that can be used for nutrition supply and muscle training just by wearing it.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

TY : I am currently working on artwork as well as design. I hope you enjoy my art.

LEGENDARY DESIGNER

TAKAKO YOSHIKAWA IS AN ARTISTIC DIRECTOR / DESIGNER / PRESIDENT OF KASETU SOUZOU INSTITUTE, INC. SHE HAS ALSO ACTIVE AS A VISUAL REPRESENTATION ARTIST IN ART FIELD IN RECENT YEARS. KASETU SOUZOU INSTITUTE, INC. IS A BRANDING COMPANY BASED IN JAPAN FOUNDED IN 2003. WE ARE GOOD AT CREATING A NEW , DELICATE AND NO-COMPROMISE VISUAL REPRESENTATION. WE HAVE WORKED ON MANY BRANDS SUCH AS JAPANESE DEPARTMENT STORE, COSMETICS COMPANY, HOME APPLIANCE MANUFACTURERS , FOOD MANUFACTURER AND FASHION BRAND ETC. OUR WORK ALSO HAS RECEIVED HIGH PRAISE FROM HOME AND ABROAD, AND HAS WON NUMEROUS AWARDS SUCH AS NEW YORK ADC, RED DOT AWARD, AND GERMAN DESIGN AWARD ETC.


Shinsaibashi Project Restaurant and Wine Bar

Shinsaibashi Project Restaurant and Wine Bar by Takako Yoshikawa


Nano Airy Curling Iron

Nano Airy Curling Iron by Takako Yoshikawa


Nano Airy Hair Straightener

Nano Airy Hair Straightener by Takako Yoshikawa

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