Design Legends ("DL") had the distinct honour to interview legendary designer Maria Laura Lucchetti - Lalla's ("MLL-L") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
MLL-L : My background is in Fashion. Once graduated from University in Florence I immediately started to work for Prada, that's where my passion for the product creation came out and is still going.
MLL-L : I don't see myself as a designer in the classic way it is intended. I am a non-stop creative mind that expresses herself in different ways. It's an inside need that I have that makes me create my design jewelries.
MLL-L : It just happened , no one forced me, I guess I just followed the flow.
MLL-L : Cant tell, right now I enjoy designing and creating my Jewelry Collections 100% made in Italy.
MLL-L : Legends are legends and I believe in real life. Having said that , well, they surely have to observe the world they live in.
MLL-L : Great designers not only design they sell their designs, they make a living out of their passion.
MLL-L : It's a good design when it's original and functional.
MLL-L : Good design is necessary for a better world to live in.
MLL-L : Sometimes it's more a question of money then time, I would like do design many new pieces but designing for me means creating a finished product and this means investing money.
MLL-L : Having Lalla's corners in the right places around the world, such as St Tropez, Lisbon, London, Berlin, Barcelona, Hong Kong, Tokyo, Manhattan. The very next step will be Milan anyway. We are actually looking at some concept stores that could be the right ones for my creations.
MLL-L : Well this award is certainly a way to success but I never create thinking about success. So I can't say what's the ingredient, never give up, determination and a bit of luck too maybe.
MLL-L : I don't look at other designers to get inspired from, I live my life, read as much as I can and love design in general.
MLL-L : Le Corbusier chairs, I just think they are absolutely a master piece of design.
MLL-L : The one I haven't yet finished.
MLL-L : Do a lot of research of materials, study the past, observe the present.
MLL-L : I imagine something that made me use my fantasy and creativity .
MLL-L : It's putting an idea into reality.
MLL-L : My husband, an interior designer architect himself, whenever I fell he picked me up . And believe me choosing to leave the certain for the uncertain has its down sides.
MLL-L : Determination and a bit of madness.
MLL-L : The obstacles are everywhere. If one decides to run alone like me, designing your own brand, the main obstacle could be money. Designing for myself, for my own brand is a big economic challenge and one needs not only to be a designer but a good entrepreneur also. My Design Jewels are something that don't exist in the market , this is risky and at the same time challenging. Now thanks to this important award I believe that distributors and concept stores will pay attention to Lalla's emerging brand a little more.
MLL-L : With determination, staying humble but at the same time sure of their work. There is a lot of competition out there, emerging with your own work is the most difficult thing to do.
MLL-L : More and more No-Gender Design jewelry made in Tuscany.
MLL-L : You should ask them I am afraid.
MLL-L : The evolution of my Pianeti necklace.
MLL-L : Less use of plastic please.
MLL-L : Depends on what I need to proceed...I not only have the idea, I bring it to life.
MLL-L : Sometimes from the materials other times from the shapes.
MLL-L : Be you be true
MLL-L : Trends are made out of design
MLL-L : It helps in some cases.
MLL-L : No software, I use my hands.
MLL-L : Central
MLL-L : Difficult to say.
MLL-L : Through experience on product development.
MLL-L : Micol Fontana
MLL-L : Am I famous ? will handle it I guess but I rather be in my Lab and create.
MLL-L : Lilac, my garden, my mother's lasagna, spring, my bed and Norvegian Rain
MLL-L : Some time ago I couldn't find an earing , just one long earing to wear on one side . I had it in my mind but no one sold it, so I created my own and now it's part of the collection since three years ago. Nowadays mono-earings have become a trend in fashion. I'm a visionary they say.
MLL-L : Not always easy to motivate myself...but a great day is definitely when I go back to sleep after having created what I have had in mind for days...or months.
MLL-L : I don't consider myself a great designer, maybe a good one. As a child I have always had lots of fantasy but no one really noticed it.
MLL-L : Honestly I live now, I believe that we have to think about now and this very minute, making our best keeping the planet a good place to live in.
MLL-L : I invite every one to come to my Creative Lab in Arezzo, Tuscany , breath slowly, smile. Be you be true and invest in good design.
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