LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Chao-Shun Liang ("CL") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Did you choose to become a designer, or you were forced to become one?

CL : Ever since I was a child, I've had a special affinity for products. The allure of well-designed objects has always captivated me, leading me to indulge in collecting them. These collections brought me immense joy, and becoming a designer became my ultimate dream.

DL: What do you design, what type of designs do you wish to design more of?

CL : My design experience lies primarily in the realm of lifestyle products and coffee equipment. However, I am eager to explore and contribute to the design of other product categories, including furniture, transportation, lighting, and electronics.

DL: What makes a good design a really good design, how do you evaluate good design?

CL : A good design is more than just a visual feast; it's an emotional connection. It touches hearts, sparks resonance, and even transforms people's lives. From a product perspective, a good design should have: 1. Evoke emotions: A good design elicits emotional responses, such as joy,感动 (moved), surprise, and more. It allows users to feel the designer's care and fosters an emotional connection. 2. Reflect culture: Does the design reflect a specific cultural background, historical context, or social value? A good design integrates cultural elements, giving it deeper meaning. 3. Show empathy: Does the design consider people's needs, emotions, and behaviors? A good design makes people feel cared for, respected, and improves their quality of life. 4. Reflect the times: Does the design reflect contemporary social issues and trends? A good design can lead trends and even change people's lifestyles. 5. Be sustainable: Does the design consider environmental protection and social responsibility? A good design balances aesthetics and functionality while contributing to society. From a designer's perspective, a good design should have: 1. Be original: Is the design unique and eye-catching? 2. Be coherent: Are all elements of the design coordinated to form a complete whole? 3. Be extensible: Is the design open-ended and inspiring? 4. Be timeless: Can the design withstand the test of time and become a classic? 5. Be cost-effective: Can the design effectively manage costs and improve competitiveness? In conclusion, a good design does more than meet functional requirements; it enhances people's quality of life and enriches their spiritual world. It is a living work that allows people to feel the designer's passion and creativity.

DL: What is the value of good design? Why should everyone invest in good design?

CL : Design is more than just aesthetics; it's an art that can touch people's hearts. A great design, in my opinion, goes beyond functionality to create an emotional connection. When evaluating a design, I consider the following: Humanistic spirit: 1, Human-centered design: We empathize with users, understanding their needs and pain points, to create products that truly solve problems. 2,Intuitiveness: The product's interactions should be intuitive, as natural as using a familiar tool. 3,Inclusivity: The design should be accessible to people of all backgrounds and abilities. Aesthetic pursuit: 1,Simplicity: We believe that simplicity is beauty. Designs should be stripped of unnecessary elements for a pure aesthetic. 2,Harmony: All design elements should work together in harmony, creating a visually balanced composition. 3,Tactile experience: The materials and craftsmanship should provide 4 pleasant tactile and visual experience. Innovation: 1,Challenging the status quo: We encourage constantly challenging existing design paradigms to find new solutions. 2,Trendsetting: Designs should lead the industry and offer users new experiences. 3,Sustainability: Designs should balance aesthetics with environmental consciousness, leaving a positive legacy for future generations. Brand value: 1,Brand storytelling: The design should communicate the brand's values and vision, fostering an emotional connection with users. 2,Brand recognition: The design should make our products instantly recognizable, strengthening brand impression.

DL: What would you design and who would you design for if you had the time?

CL : I want to create designs that people will hold dear and want to keep for a lifetime.

DL: What is the dream project you haven’t yet had time to realize?

CL : I have a deep passion for the freedom of the sky and dream of designing devices that allow people to soar through the air.

DL: If you hadn’t become a designer, what would you have done?

CL : My interests span across various fields, including design, teaching, and coffee. If design weren't my path, I would likely pursue a career in education or as a barista.

DL: How do you define design, what is design for you?

CL : I believe design is the practical application of art. That's why great designs are cherished and collected by people.

DL: What’s your ultimate goal as a designer?

CL : My ultimate goal in design is to create products that contribute significantly to human well-being and have a lasting impact. It would be an honor to have my work recognized in a museum collection.

DL: When you have a new design project, where do you start?

CL : My design process involves a careful evaluation of existing products. I aim to preserve their merits while introducing innovative features that cater to user needs and desires. The final touch is always a unique visual identity.

DL: When you see a new great design or product what comes into your mind?

CL : "I often find myself admiring the creativity behind exceptional products. I wonder how the designer came up with such a great idea. I can't resist sharing my finds with others and adding them to my collection."

LEGENDARY DESIGNER

CHAO-SHUN LIANG, THE FOUNDER OF WISHCOMETRUE LTD., HAS A DEEP PASSION FOR DESIGN PHILOSOPHY THAT CARRIES STORIES AND TOUCHES PEOPLE, OFTEN BECOMING DEEPLY ENGROSSED IN HIS WORK. HAVING WORKED IN DESIGN-RELATED FIELDS IN BOTH LONDON AND TAIWAN FOR AN EXTENDED PERIOD OF TIME, HE IS WELL-VERSED IN BRAND MANAGEMENT, PRODUCT DESIGN, AND MARKET STRATEGY, AMONG OTHER AREAS. HIS ABILITY TO CREATE BREAKTHROUGH DESIGNS THAT ARE BOTH FUNCTIONAL AND VISUALLY APPEALING IS A DEMONSTRATION TO HIS SKILLS AS A DESIGNER.


Air Kiss  Coffee Bean Canister

Air Kiss Coffee Bean Canister by Chao-Shun Liang

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