Design Legends ("DL") had the distinct honour to interview legendary designer Shinjiro Heshiki ("SH") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
SH : I was born in Okinawa Prefecture. After graduating from high school, he moved to Tokyo and entered a design school. After graduation, he worked at a shop design office, where he learned to design restaurants, retail stores, apparel stores, and houses. I moved to Los Angeles LA USA in 1991. While living in the U.S., I worked as a bartender and club manager, while working in design for a living. This background in restaurants seems to have enhanced his design communication. And returned to Japan in 2001, Then he started his own company, emergene, inc. which is the predecessor of Conception, and has been designing restaurants, bars, cafes, clinics, retail stores, offices, houses, gardens, and other spaces in Okinawa Prefecture.
SH : Ever since I was in junior high school, I disliked the white light of fluorescent lamps and changed the color temperature of the lights in my room to warmer colors or arranged them in an indirect lighting style. I was particular about color temperature and thought that the city would be more beautiful if inorganic fluorescent lights were eliminated from the city. Perhaps it was around this time that I began to think about design.
SH : At first, I wanted to become an architect building skyscrapers, but I found it difficult to design everything on my own, so I chose store design.
SH : I am currently designing spaces for commercial facilities (restaurants, bars, cafes, clinics, retail stores, etc.), offices, residences, gardens, etc. In the future, I would like to work on urban space design, resort facilities for the elderly, and park-like tombs, which I am interested in.
SH : Just be yourself.
SH : A good designer is one who creates a design with the customer in mind, and a great designer is one who can create a happy future for the customer.
SH : Generally speaking, it is difficult to identify them because the best design is one that is so natural that you do not feel that it has been designed.
SH : Because design can lead to people's happiness.
SH : Home for my Family
SH : I can't disclose that.
SH : Psychology and Communication Skills
SH : Masami Matsui
SH : Kengo Kuma Local materials are well incorporated into the design
SH : Each design we create at Conception is like a child being born, so it is difficult to decide on the most fabulous one because each one has its own great qualities.
SH : Traveling. Seeing, hearing, touching, and eating good things
SH : Restaurant owner
SH : A guide leading to the goal
SH : Clients that I have been connected with since I returned to Okinawa from the U.S.
SH : When I was living in the U.S., it became difficult to make a living by design alone, so I started working as a waiter and bartender in restaurants, and was eventually accepted as a general manager, which helped me develop my communication skills through the hospitality industry.
SH : I don't know if it was an obstacle or not, but since I entered the store design industry in Tokyo, the restaurant industry in the U.S., the IT industry, and then the IT industry back in Okinawa, I feel that the restaurant industry and the IT industry in between were barriers I needed to overcome to broaden my sense of values in a positive way.
SH : It depends on the situation.
SH : A few projects are in progress. One of them is a continuation of the Nago Pineapple Park project that we are submitting this time, and we are currently working on two more projects, one of which will be completed in August, and the other is the design of a factory restaurant space where a brandy brewing machine made from pineapples will be located and can be viewed from the bar lounge. This space is being designed to be unique in the world. The space scheduled to open next year will be an entertainment restaurant designed to be the center of the Nago Pineapple Park. It will be designed to be a space that can be enjoyed by both adults and children.
SH : I believe that life is a relay that connects us to the next generation. We just do what we can do now.
SH : Design that expands your horizons. Design that exceeds expectations
SH : I believe that the power of design can lead people to their goals without stressing them out and without making them aware of it.
SH : Regional vitality
SH : I have yet to find a project that I am satisfied with.
SH : Collaboration with IT and game industries.
SH : virtual
SH : In the case of my company, Conception, it takes 3 months to a year.
SH : See Location and site check
SH : Eliminating the concept of normal
SH : The designs
SH : Enhancing the design system Speed up the process
SH : vector works CAD Illustrator
SH : Psychological manipulation
SH : Problem-solving design
SH : Stimulation, further evolution of myself
SH : I beleave employees who work for our company
SH : I have no idea
SH : Contemporary natural
SH : Experience in other industries
SH : No change in particular.
SH : Blue gray, Home, Lamb, Spring, I'm not particular about things or brands.
SH : Broke the sprinklers and flooded the entire building.
SH : An environment where you can make time for yourself.
SH : No
SH : A thousand years in the future, we will live in a world where human bodies will not be necessary. It will be the virtual space world of the movie Matrix. However, I wish that even in the virtual world, designers will be needed.
SH : We believe that the reason why Conception has always been able to satisfy our clients is because we value the following points. In order to remain a one-of-a-kind design firm, we pursue original design techniques that no other design firm can imitate. ・The first, color coordination. The first is color coordination. Based on European colors, we use a combination of neutral and gentle colors for aging paint and accent colors. ・Second, lighting planning. Rather than using the usual Japanese manufacturers' products, we are conscious of creating an original lighting space by purchasing and using lighting fixtures from inside and outside Japan. ・Thirdly, we are particular about the design of doors and windows. Considering the importance of connection design, windows and doors are very important factors that connect "space" and "space". A well-designed window or door will give you a wonderful finish that is different from others. ・Fourthly, greenery design plan, iron and other fixtures plan. This is very important. Although it is often put off due to budgetary considerations, it is recommended to plan for it from the beginning. Conception is a design and branding office that designs "Century Style" spaces that are still sophisticated after 100 years. Our concept is to "design hospitality spaces" based on human psychology, and we create ideal spaces by solving problems through design and giving shape to our clients' ideas.
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