Design Legends ("DL") had the distinct honour to interview legendary designer Oz Shenhar ("OS") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
OS : I graduated in 2000 at the age of 26, and it took me about 6 years to find the right studio that will fit my abilities, and it was working for Aqua Creations, which was a great place to work for. I liked this combination of technology and craft. After 5 great years, I started to work on my first start-up.
OS : Designers have this gift to transform conceptual thoughts into items.
OS : I just found design as a language that I can express myself.
OS : Zikit is part of the music industry, and this is where I put my efforts.
OS : Legends there are only in legends. We all need to work hard and to experiment in many fields until we find our sweet spot.
OS : When I'll be a great designer I'll probably know.
OS : Finding a "hidden" problems and solving them elegantly is a good design from my perspective.
OS : Good designers have a multidisciplinary vision. They will always have new ways to solve problems differently.
OS : I love my job in Zikit drums. I'm filling that I am in the right place, and in the right industry.
OS : Zikit drums is my dream project, I was looking for this day for almost 10 years. This project is my dream and many drummers dream, and I fill lucky that it came realized.
OS : I am trying to test my design and engineering concepts with a few of my colleagues. Then build a product-market fit map, and a temporary team in target to test first prototype with a potential end-user.
OS : I worked for Ayala Zarfati for 5 years, and I think that she is a 100% designer.
OS : I like what Lonneke Gordijn and Ralph Nauta from Studio Drift are doing. They think out of the box, and they walking between design art and technology in the right wat to reflect their concepts.
OS : Conceptually, my work for New-Create was the greatest one, the thing that makes me think it is great is from the fact that it failed. Google mentioned us in their patents, many companies were interested in our technology, only that it probably wasn't the time, and it took from us too much effort finding the right market for this product.
OS : Experience in different platforms, work with new colleagues. There are so many sources for e-learning for inspiration. But in the end, I was trying to understand what are my real skills are, and focus on them.
OS : Entrepreneur
OS : The basic design is to take a concept and zoom it in, into an object. If it is a consumer product, it must also go into the process of market fit plane and design according to technology and manufacturing processes.
OS : My partners in Zikit drums took me to new places professionally, and I thank them for that.
OS : I have a great answer for that. fails. when you fail personally you can actually learn what to do better next time.
OS : There is a gap you should fill yourself that will transfer all you learn and experience as a student. Practical experience is a major part of success.
OS : Presenting work should be followed by the most attractive way that the product users expect, adding some of your personal touches. I don't really like that work is being present in a sophisticated way.
OS : Zikit will launch soon. Our design plans are full until 2022.
OS : I just hope to keep on working on really great concepts, new technologies pups-up very fast, and I wish that I will be in the position to identify new technologies, materials, and processes and to join them right into great products.
OS : I am not sure about the "esteemed" description... In the end, I prefer to be related to the fact that I do whatever it takes to lead my projects as far as possible while continuing to be happy and to have a normal life with my family.
OS : Designers have multidisciplinary skills. This is what makes them unique in the way that they can do the "connections" in society. They also have the point of view to see the wide picture, and by that, to make the right corrections.
OS : Zikit is a project that has many plans for the future. I would like that ASAP we will make some custom versions for high-end users, also we are working on a bass Drum version, which that will be very cool.
OS : By far Zikit. I was dreaming about this project for more than 10 years. I was so happy finally to be able to work on it, and I will be more than happy that our end-users, the drummer's community, will have this opportunity to increase their versatility by using Zikit.
OS : If I will take one of the international design exhibitions as an example, we can see that it splits to 10% of very interesting concepts, and unlimited fill from one side, and 90% very ordinary product from the other side. I think that we all want that this 10% will get bigger. I wish that designers will blend inside big companies and will keep on working on some unordinary concepts. We have the tools for that, but most of the time, profitability is standing at the top of the list in big companies, and I hope that we will see it change.
OS : I believe that design should stand in its place. Too many things are moving forward. Designers have the point of view to understand what headed next, we should also experience in new fields and get as many skills as we can, but finally, we should remember that the world is not only for those that can keep up the speed.
OS : It depends on how big is the problem that you want to solve.
OS : I build a model of a product-market fit, start to have an interaction with end-users, with designers that already tried to find solutions, speak with some of my colleagues, and trying to get the best perspective on the project.
OS : Find what motivates you as a professional, look for your internal true. Then use your skills to follow that true.
OS : I think that entrepreneurs are the ones that set the trends.
OS : Technology should follow the answers that you ask yourself or asking end-users, how can I solve the problem that I am here for.
OS : I think for the best tools to communicate with the end-user, and I build my toolbox according to that.
OS : It should also follow the answers that you ask yourself or asking end-users, how can I solve the problem that I am here for.
OS : what were your obstacles in the way? How did you learn from failure?
OS : I have a special folder for that. I save it and write down in one sentence what came up on my mind when I saw it first.
OS : It really depends on the project, and even more in the designer personality. I definitely don't think that designers should work alone.
OS : Engineers. Electronic, mechanical, software, plastics est. the leading engineers have practical access to all that is new in technology and materials.
OS : The Bibel.
OS : I don't think I am a master designer. I believe in planning ahead your goals, and to be able to start over again and again.
OS : rabbi nachman of breslov
OS : Being famous is not something that I consider as a target.
OS : I have no favorites. We are in an amazing creation 24/7, and anything has its own beauty in its purpose.
OS : The first job I got as a designer in a studio was funny. I met my future boss a minute before my interview, while I was changing my clothes in the car. My boss, Ayala Zarfati, just parked beside me, and this was our first meeting.
OS : The end-users. If you get that you make products that brings added value to there lives, that motivates me.
OS : I thought of being a soccer player...
OS : The world will be in a different state of mind. We are just waiting for the time that the right man will be chosen to bring this new "awareness" to the whole world, in a very pure way.
OS : Don't forget to be happy.
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