Design Legends ("DL") had the distinct honour to interview legendary designer Alma Kamal ("AK") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
AK : I got a BA in graphic design at The American University in Dubai, worked for a few years with different client. Then, I moved to San Francisco to get an MFA, and am currently working on some personal projects.
AK : I actually because a designer by coincidence. The school I wanted to attend at the time didn't offer many programs, so I ended up stumbling into the magical world of graphic design. After that, I realized that that way my calling. I am most motivated to design when I look at amazing works from the past.
AK : It was a random choice that turned into an all-consuming passion.
AK : I mostly design editorials, that's where my passion lies. I've worked on many different angles of design, but books and magazines remain my favorite.
AK : I think as a designer it's very important to have strong typography skills, those are the foundation of strong design.
AK : Typography, passion and courage. You have to not be afraid to experiment and to break the rules and see how far you can stretch your design without breaking it.
AK : Good design is priceless, it's also very rare. Good design can either ensure a company's rise or fall, it can also facilitate an emotional connection with a brand or a campaign. This is precisely why when companies struggle they invest in millions of dollars to rebrand or why other companies, no matter how known they are, still pour millions into ads everywhere.
AK : Piet Zwart, Alexander Rodchenko, Wim Crouwel, Alan Fletcher... etc
AK : Perhaps a collector of vintage books.
AK : Design is everything. There is not a single item you interact with on a daily base that wasn't designed by someone.
AK : Research. It's important to do a thorough research in order to understand what you're dealing with, and also to make sure you don't create a design that already exists in the world.
AK : Adobe Creative Suite, scanner, and printer. Those are the most basic tools generally needed.
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