LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer YuJin Jung ("YJ") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

YJ : I got a Bachelor's degree, concentrated in visual communication design, at Sookmyung Women's University in 2014. From Year 2011 to 2014, for a total of four years, I built up my design basis.

DL: What motivates you to design in general, why did you become a designer?

YJ : Since childhood, I have been fond of imaging, scribbling, and making something. Since I was young, I have been curious. Whenever I saw something interesting, I lived with the question ‘why?’. I was especially interested in people, objects, and phenomena. These points seem to have inspired me to become a designer today.

DL: Did you choose to become a designer, or you were forced to become one?

YJ : I decided to become a professional designer since I was a high school student. Because I really liked to create my own design and used to make it in the real world. Since then, I have been motivated to keep doing something that I like and it finally led me to reach my goal, a designer.

DL: What do you design, what type of designs do you wish to design more of?

YJ : I design various areas such as graphics, web, mobile, and packaging. I currently working on a design, which could convey complex and difficult knowledge in a simplified and visualized way, for people to help them understand more easily and clearly. For the future, I would like to design more public-purpose works for socially marginalized people.

DL: What makes a good design a really good design, how do you evaluate good design?

YJ : I think good design should be able to inspire many people’s empathy. In my opinion, it should be a design that takes into account the context. I think it is a good design that is well realized to provide better service to people.

DL: What is the value of good design? Why should everyone invest in good design?

YJ : I think the value of a good design is to provide something better than the traditional ones, I believe people can get better service through good design.

DL: What is your secret recipe of success in design, what is your secret ingredient?

YJ : I always design based on a deep understanding of clients and projects. ‘Communication’ is my secret ingredient that must be put in for the success of the design.

DL: If you hadn’t become a designer, what would you have done?

YJ : If I had not become a designer, I would have tried to be an astronaut. When I was young, I dreamed of becoming an astronaut. This is because the new world of ‘space’ has always been attractive to me.

DL: How do you define design, what is design for you?

YJ : For me, the design is everything. Now, look around you. Design can be seen everywhere so we can not talk about our daily life without design. Everything that exists right around me, I think all of this is design.

DL: Who helped you to reach these heights, who was your biggest supporter?

YJ : Since I have always been supported by my family, I have been able to create a driving force to continue challenging. Family, friends, and clients are my big supporters.

DL: What’s your ultimate goal as a designer?

YJ : The final goal of my life is to continue designing as I grow older. Through design, I want to make myself feel happy and spread a good influence on society and the environment as widely as possible.

DL: How does design help create a better society?

YJ : I believe that design affects our lives and society a lot. Designs for products, services, and visual communication have definitely contributed to a better society. I think that the combination of various fields and design will definitely help to create a better society.

DL: What would you like to see changed in design industry in the coming years?

YJ : I hope that the importance of design will emerge in society and that the role of society as a designer will become more powerful. I think the design industry has not been properly recognized from an economic point of view in Korea. Overall, It seems that many people think the value of design is low. Due to various reasons and many constraints, many designers are unable to take on new challenges. I want to create an environment where designers can take pride themselves and take on new challenges. After all, I want to change people's perception of the existing design industry.

DL: Where do you think the design field is headed next?

YJ : The development of digital technologies such as AI and IOT will create more ideas, and these new technologies will enable design to be realized in various ways. I think there will be a lot of new attempts on how to incorporate these new technologies into the design and what role to realize the design with ‘new technology’. I am very excited by this wave of new age change. I am very excited about what new technologies will come out and combine them with design, and I want to prepare for the coming years one by one from now on.

DL: When you have a new design project, where do you start?

YJ : When I start a new project, I start by observing and understanding the project from multiple perspectives.

DL: What is your life motto as a designer?

YJ : As a designer, my motto is “There is no design without understanding and empathy.”

DL: What kind of design software and equipment do you use in your work?

YJ : I usually use Adobe programs such as Photoshop, Illustrator, Aftereffects, Indesign, and so on. I also with tablet equipment if necessary. Depending on the kind of project, I used various design software and types of equipment for work.

DL: Which books you read had the most effect on your design?

YJ : There are many, but among them, the book that influenced my design was ‘Nendo; Design story’. You can also how the design company, Nendo, works, and various design projects through that book. Through that book, I was able to rethink the direction of design.

DL: What is your favorite color, place, food, season, thing and brand?

YJ : My favorite color is blue, my favorite place is a small café in my village, my favorite season is winter, and my favorite thing is a smartphone. And, my favorite brand is Samsung.

DL: What makes your day great as a designer, how do you motivate yourself?

YJ : A cup of morning coffee makes my day perfect! I usually organized my day in the morning with a hand drip coffee. I am used to keep focusing on social issues and new technologies every day, and this habit drives me to dive into a new design idea.

DL: When you were a little child, was it obvious that you would become a great designer?

YJ : In fact, I have not always wanted to be a designer. My interests have always changed from time to time, and depending on my interests, my future career seems to have changed in many ways. However, the thing that has not always changed is that I wanted to be creative and solve problems to create new values. In my memory, from the time I was in high school, I think I wanted to become a designer in earnest.

LEGENDARY DESIGNER

YUJIN JUNG IS A VISUAL DESIGNER WITH DATA THINKING. SHE INTERESTED IN PEOPLE, DATA AND DESIGN. FOR HER, DESIGN IS NOT JUST ABOUT MAKING THINGS LOOK GOOD. INSTEAD, IT IS A STRONG TOOL OF COMMUNICATION AND INFLUENCE. IT HELPS TO DELIVER HIGH QUALITY PRODUCTS AND SERVICES THAT LEAD TO BETTER USER EXPERIENCES AND HAPPIER CLIENTS.


All In One Experience Consumption Infographic With Animated Gif

All In One Experience Consumption Infographic With Animated Gif by YuJin Jung


You and We Visual Language

You and We Visual Language by YuJin Jung

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