Design Legends ("DL") had the distinct honour to interview legendary designer Yuri Miranda de Araujo Cabral de Matos ("YMDACDM") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
YMDACDM : I'm graduated in Advertising and I've been working with Art Direction and Design for more than 13 years now.
YMDACDM : I've always been passionate about visuals, colors, art and computers. So I've picked a profession that sums all os this things.
YMDACDM : I chose.
YMDACDM : Being and Art Director makes you design all kinds os stuff. But what a I really enjoy are logos.
YMDACDM : Please, I'm no legend. Just everything you can on your craft. Things will happen naturally. And know how to perceive the right opportunities.
YMDACDM : that extra mile and a bit of luck.
YMDACDM : When it pleases the client and the creator, without forgetting it's purpose. Context, aesthetic refining and project objective.
YMDACDM : I would like to conduct a great redesign of a big global brand.
YMDACDM : See question 9.
YMDACDM : Saul Bass, Alexandre Wollner, Stefan Sagmeister, Jonathan Ive.
YMDACDM : Empório Pascoto Rebrand, a sales network of natural products in Brazil.In it, I was really satisfied with the quality and the way we translate the essence of the business into the whole visual identity respecting the heritage.
YMDACDM : Never stop learning. Courses, Youtube, Tutorials, Networking.
YMDACDM : F1 Driver. I'm a big Ayrton Senna's fan.
YMDACDM : Design is purpose. Design is the bridge between the human and the material. It attributes characteristics to things that we can identify ourselves, it makes everything more palatable and useful.
YMDACDM : Work.
YMDACDM : Without doubt, visual identities. But I also like book covers, music albums.
YMDACDM : Charles Eames said: "The details are not the details. They make the design."
YMDACDM : It can be both ways!
YMDACDM : A great role. It helps me a lot.
YMDACDM : Practicing my craft.
YMDACDM : Einstein, Senna, Jesus.
YMDACDM : It's amazing and I'm surprised.
YMDACDM : Yellow, São Paulo, Pizza, Summer, my car and many brands.
YMDACDM : going to bed and knowing I have delivered something good. My motivation comes from my work, the more I work, more motivated I become.
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