LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Pouladvar ("Pouladvar") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

Pouladvar : Our artistic background goes back to our childhood. The creative environment, the availability of sufficient tools, and the family's ability to develop the creativity of their children have fostered the intellectual development and expression of our creative interests. The interest in painting, design, and music, as well as the intense desire of both of us to produce and create works, promoted one of us to study in industrial design, and another to gain experience in music and studies in the field of industrial engineering. In 2009, with the integration of educational backgrounds and experiences, we created the Pouladvar Design Group, purposefully. Initially, we carried out projects in the field of multimedia and packaging, and at the same time, we started the product design with research and development. We have always tried to, overlap our academic discipline and our experiences to expand our ability to design a product. During this time, we have succeeded in implementing a variety of projects, according to the goals of our group.

DL: What motivates you to design in general, why did you become a designer?

Pouladvar : The correct way of life, from the very beginning, has been a point of great mystery to mankind. Product design is always the most original tools to change the way of life and turn it into a comfortable life. Our team is regularly looking for a way to create a convenient life philosophy, which is the main factor for us to design.

DL: Did you choose to become a designer, or you were forced to become one?

Pouladvar : Design of the product is a gift through which we can create positive effects in life. We chose to be a designer and this gives us a great deal of energy to deliver our goals. However, the environment always influences human decisions, and we are not an exception.

DL: What do you design, what type of designs do you wish to design more of?

Pouladvar : Fortunately, our group has been working in a wide range of fields, such as medical engineering, home appliances, home security, interior and exterior design, light engineering, musical instruments, packaging and graphics and etc. But always projects that are dependent on improving human health, has brought us a better feeling.

DL: What should young designers do to become a design legend like you?

Pouladvar : Designers should always be in research and development. Good results are always difficult to catch.

DL: What distinguishes between a good designer and a great designer?

Pouladvar : The great designer gains a wide-ranging vision by caring the needs, time, environment and production process into account. he/she has been capable of balancing these existing factors, which is why he/she designs the perfect products. The level of a designer's vision and ability to match the product design factors is the difference between a great designer and a good designer.

DL: What makes a good design a really good design, how do you evaluate good design?

Pouladvar : In our point of view, the evolution of a product is the correct scheduling for the delivery date and consumer satisfaction that can play an important role in evaluating a really good design. Very good design can affect the philosophy of life.

DL: What is the value of good design? Why should everyone invest in good design?

Pouladvar : The value of good design can close humanity to the right way of life and this is obvious. Evolution of human life is a high-level idea and invest in this way seems quite logical.

DL: What would you design and who would you design for if you had the time?

Pouladvar : Design an electric Supercar, maybe for Tesla!

DL: What is the dream project you haven’t yet had time to realize?

Pouladvar : The interest of both of us to auto design has created many ideas about it. We have always talked about designing a supercar and have done a lot of research and training in this field. We know that at the time of realization of this project, due to very high changes in future cars, we could make a very useful decision.

DL: What is your secret recipe of success in design, what is your secret ingredient?

Pouladvar : The secret of our design is teamwork and trust. Each designer must strive to improve his design with his research and development of philosophical and technical level. Finally, love to what you're doing is a guarantee of success in your journey.

DL: Who are some other design masters and legends you get inspired from?

Pouladvar : Nature is the best inspiration source. And always there are people who have surpassed in this direction and they can be inspirational. People like Battista Farina, Philippe Starck, Marc Newson, Karim Rashid and Other.

DL: What are your favorite designs by other designers, why do you like them?

Pouladvar : We both like Ferrari especially Ferrari f250 gto.

DL: What is your greatest design, which aspects of that design makes you think it is great?

Pouladvar : There are a lot of products in the world that are more design-oriented than the others. Researching and investigating them is vital and helps future designers to plan their path better. We also need this, and we are always investigating the market to find products that have a great design.

DL: How could people improve themselves to be better designers, what did you do?

Pouladvar : The advancement of today's human being, with access to the Internet and world-day information, is easy and unlimited. Time management is one of the most important elements of success. We think the first element of success as a designer is the love for design.

DL: If you hadn’t become a designer, what would you have done?

Pouladvar : Both of us have always been thinking about creating artworks.

DL: How do you define design, what is design for you?

Pouladvar : Outside of the specialty of design, since the advent of human, he has constantly been designing, creating, producing and trying to solve his/her problems and needs. Despite the discretion, he/she has, always trying to control the future and creating the right life. Design is a way to create comfort and pleasure and in other words, is the director of the soul of every human being to create calm.

DL: Who helped you to reach these heights, who was your biggest supporter?

Pouladvar : Mutual trust has been our greatest supporter. Along the way, we always had people who were with us in the worst conditions.

DL: What helped you to become a great designer?

Pouladvar : We have seen the peak in front of us, and we try to find a safe way to achieve it with complete humility.

DL: What were the obstacles you faced before becoming a design master?

Pouladvar : We live in a part of the world that carries a lot of problems. These problems have made our group tougher every day. Because we believe that "What don't kill ya make ya more strong".

DL: How do you think designers should present their work?

Pouladvar : From our point of view, design contests play an important role in presenting the designer's work. Design contests help designers, to save money and time, by participating in exhibitions and publishing their articles. Design contests are also a place for people around the world to refer to.

DL: What’s your next design project, what should we expect from you in future?

Pouladvar : We have various designs that in process.

DL: What’s your ultimate goal as a designer?

Pouladvar : The goal of our group is always to design the products that can help humanity, the environment, and the cultural level of the community. In such a way that, the world becomes a more beautiful place to live. This goal is accompanied by the challenge of the group's progress, with energy and pleasure.

DL: What people expect from an esteemed designer such as yourself?

Pouladvar : Turning the world into a better place.

DL: How does design help create a better society?

Pouladvar : Human beings make up the community by seeing the environment, objects, products, and the sensation that feeling from them. Obviously, if our environment is healthier, more beautiful, more comfortable and more practical, it will lead the society with its positive impact.

DL: What are you currently working on that you are especially excited about?

Pouladvar : We have done a lot of research about light design, and finally entered the great world of light engineering. In this regard, we have done some projects. One of them called "Starlight" that is in the production process. Vehicle light design and products that depend on light science, is investigating and planning by our group. We are also working on a set of kitchen products, those will be produced very soon.

DL: Which design projects gave you the most satisfaction, why?

Pouladvar : Both of us, enjoy the projects that make the customer feel more satisfied. Medical products are generally more satisfying and more enjoyable for our group because of the direct connection with human life and helping the patient. We also believe that industrial design is always the most enjoyable job in the world to help humanity because of its nature's philosophy.

DL: What would you like to see changed in design industry in the coming years?

Pouladvar : As we know, technology is developing too fast. We expect the designs to be able to accelerate alongside other acceleration factors, to create a sense of pleasure and the right life.

DL: Where do you think the design field is headed next?

Pouladvar : In our point of view, the discovery of new materials along with different modes of behavior with existing materials creates a modern wave of design philosophy due to new human needs. The advancement of technology and the discovery of new physical dimensions will also bring fundamental changes in the designers' perspective. We believe that the future is more humanism.

DL: How long does it take you to finalize a design project?

Pouladvar : Due to the wide variety of projects that have been completed by our team, we have experienced different schedules from one month to one and a half years.

DL: When you have a new design project, where do you start?

Pouladvar : Our first step is to examine the overall purpose of the project. This will start by collecting input data and scheduled meetings in order to simplify the design path and summarize the initial ideas with the customer.

DL: What is your life motto as a designer?

Pouladvar : Discovering the right way of life should be the motto of the life of a designer. We believe that peace will be achievable with this important discovery.

DL: Do you think design sets the trends or trends set the designs?

Pouladvar : Both are possible. The effects are not one-sided, and in different projects, these effects can be different. Sometimes design sets the trends and sometimes trends set the designs.

DL: What is the role of technology when you design?

Pouladvar : Technology is a very important and decisive factor. Nowadays, it is more and more involved with human feelings. We believe that inducing a sense of pleasure to humans is not only possible with regard to the endless advancement of technology. We hope the designers will act with more power and can put this technological advancement in a safe direction.

DL: What kind of design software and equipment do you use in your work?

Pouladvar : Software: Catia, Rahino, 3dmax, Photoshop, keyshot, speos optis, Final cut pro, Dreamveawer, Microsoft office, etc.

DL: What is the role of the color, materials and ambient in design?

Pouladvar : The shapes and textures of the products are the first elements that come into the customer's eyes. And the ambient provide this.

DL: What do you wish people to ask about your design?

Pouladvar : Always a designer expects people to ask questions about the design's process. Designers know the process of implementing a product and are aware of the production constraints, and they know that the original design is a design that can be turned into reality. If the general public is aware of this issue, they will give a very accurate judgment.

DL: When you see a new great design or product what comes into your mind?

Pouladvar : Thinking about the hard-working that was done, for creation of it. Creating a great product is a step forward in order to achieve the right lifestyle.

DL: Who is your ideal design partner? Do you believe in co-design?

Pouladvar : Our group consists of two brothers who have earned their trust relationship after passing through Difficulties. We started teamwork from ourselves and be ready to join other teams.

DL: How did you develop your skills as a master designer?

Pouladvar : First of all, the training and gained experiences, and ultimately R & D through the Internet, books, articles, and news and exhibitions have been able to help our team.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

Pouladvar : Nikola Tesla

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

Pouladvar : It is very blessed that get a conclusion from what you have been working hard. It's difficult to become be famous and requires a lot of effort.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

Pouladvar : Nowadays, international payment in Iran is a joke for Persian designers.

DL: What makes your day great as a designer, how do you motivate yourself?

Pouladvar : To help humanity for achieving a peaceful life.

DL: When you were a little child, was it obvious that you would become a great designer?

Pouladvar : Yes. At the age of 10, we made a car that made of fruit-wood that we were proud of that and enjoyed. We have always been designing, and we hope to reach the highest levels of design.

DL: What do you think about future; what do you see will happen in thousand years from now?

Pouladvar : The emergence of more physical dimensions and the discovery of new time and space structures that will be a Revolutionize of altering potential theories and shape newly designed philosophies. Living on different planets and discovering new materials with their unique behaviors will change the way of life. Or witness the return of humans to their own ancestors with a stronger or weaker human structure.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

Pouladvar : Finally, in our opinion, the end of the design is not specified, and at any moment, we will see the emergence of a phenomenon that changes the philosophy of art.

LEGENDARY DESIGNER

SHAHRAM AND SHAHEEN POULADVAR ARE PARTNERS IN POULADVAR DESIGN GROUP WHO REPRESENT A PRODUCT DESIGN TEAM. CREATION IS UNIQUE AND CREATING BEAUTY IS THE HIGHEST HUMAN ACHIEVEMENT. OUR TEAM IS PROUD TO BE PART OF THIS PLEASURE. WE TRYING TO IMPROVE OUR SOCIETY BY DEVELOPING OUR DESIGN PHILOSOPHY. WE BELIEVE THAT HUMANITY HAVE RIGHT TO ENJOY SUPERB DESIGN.


Black Hole Multifunctional Guitar

Black Hole Multifunctional Guitar by Pouladvar

Design Legends Logo

© 2020 Design Legends - All Rights Reserved

Design Legends platform highlights valuable insights from the best designers from across the globe; a great resource for all designers to learn, reflect and think about good design and how good design helps create value for the society.

Design Legends website was created by DesignPRWire and A' Design Award to promote truly great designers, outstanding architects and inspirational artists that contribute to the development and advancement of society with their outstanding works.