Design Legends ("DL") had the distinct honour to interview legendary designer Fu Yong ("FY") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
FY : I began my design work in 1997. I founded my own design company in 2003 and graduated from Visual Communication. I am a designer/artist funded by the National Arts Foundation of China.
FY : Good design can bring you a happy mood and a happy consumer experience, I am willing to bring you happiness.
FY : The designer is my personal choice, I like this profession.
FY : I focus on brand design, hoping to create more well-known brands.
FY : Design is the refinement of life. To observe and experience life, your design will have a soul.
FY : Good designers have to solve the problems at hand, and great designers can raise a brand to a certain height.
FY : If you can make both customers and consumers win, this is really good design.
FY : Good design can reduce the cost of communication, thereby reducing the price of goods or services, creating a win-win situation for customers and consumers.
FY : I will design Chinese fonts for people who want to use Chinese fonts.
FY : Create a world-class brand.
FY : The design success lies in effectively conveying the information that you want to express. My secret is to design expressions with simple and easy to understand visual elements.
FY : Professor Yue Luo from the Academy of Fine Arts of Tsinghua University gave me the inspiration for design.
FY : I like the design of Mr. Henry Steiner, who can blend different cultures.
FY : At the age of 21, I designed the brand logo for a famous instant noodle company in China. I used the simplest visual elements to effectively convey the industry attributes and characteristics. It became a well-known trademark in China.
FY : Try to understand different art fields and enrich our expressions. It is also necessary to change positions and think that the works designed in this way are more objective. I combine the two for my design.
FY : I think I will be a traveller.
FY : Design is the art of communication and a means of solving problems.
FY : Life and experience have helped me the most, and my clients are my biggest supporters.
FY : Love for life.
FY : Always trying to convince the customer, suddenly one day I understand that the design works can speak.
FY : It is most valuable for the market to test whether the work is successful or not.
FY : I will start to design brand image for the city. I hope every city has its unique visual image.
FY : I hope that my design has emotions and temperatures to make the world a better place.
FY : I hope that the design can be demonstrated and solved the problems.
FY : The design has a leading role and uses more healthy and positive design works.
FY : I am encouraged by receiving the winning information from the Italian A design and writing these questions!
FY : I am satisfied with the promotional materials designed for the Bill Gates Foundation, because serving charity can help more people.
FY : We are facing an era of rapid change, hoping that design will be the leading role of this era, always at the forefront.
FY : The design will gradually shift from traditional design to Internet media design.
FY : Taking brand design as an example, it usually takes 6 to 12 months.
FY : Start with market research.
FY : Start with your brain and then start your design.
FY : Trends determine design and design serves trends.
FY : Technology provides a means to achieve design.
FY : PS, I, iMac
FY : Tools and vectors to implement the design.
FY : Solve problems and have good associations.
FY : Where is its success? How can I do this?
FY : People who know more about the market than me in different design projects are my ideal design partners, and I can work with my partners.
FY : The interaction between customers and market participants has the greatest impact on my design.
FY : The Autobiography of David Ogilvy
FY : Watch various types of exhibitions, participate in professional courses from time to time, and keep in touch with university teachers.
FY : Mr. Lu Xun, i want to talk about his understanding of design.
FY : Behind any award is the accumulation of work, and the award is the best testimony. Everything is done well, and the result is naturally not wrong.
FY : White, Inner Mongolia, Lamb, Autumn, Prairie, Erdos.
FY : In New York in 2017, I was with the Hollywood Awards director Keith Merlin, using a Chinese-made translation machine for unobstructed communication. He felt incredible. If I had the chance to meet you, we might as well try it.
FY : It is necessary to always treat the client's entrustment seriously, and to use emotion to do the design, the design works will be accepted by the market.
FY : When I was a child, my idea was to be a painter. Of course, I will paint now, but I will serve the design.
FY : The future is handed over to the future.
FY : I hope that they understand me and I can be a good friend.
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