LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Ana Ramirez ("AR") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

AR : After finishing my studies I started studying at the Fine Arts University and there I specialized in design, later I was interested in the interaction of the work of art and the spectator and that was what led me to the world of interaction, and today in day to user-centered design.

DL: What motivates you to design in general, why did you become a designer?

AR : My passion for design comes because I am analytical and creative, and that analysis led me to create products for others that were useful and usable, if you add to this that since I was a child I went to painting and drawing classes I think the path is clear to where it leads.

DL: Did you choose to become a designer, or you were forced to become one?

AR : I chose to be a designer but my concerns led me more along a path of technological art at a time when I was working drawing, painting, cutting and pasting. I always wanted to design by uniting technology but it wasn't until several years later that I was able to start working with the two together technology and design, interaction and usability.

DL: What do you design, what type of designs do you wish to design more of?

AR : I usually carry out a holistic design work, from the brand and its value, to its criteria for dealing with the client, the signage and corporate identity, as well as the development of usability and interaction of the products.

DL: What should young designers do to become a design legend like you?

AR : You have to work and be empathetic with the client in order to carry out a good project.

DL: What distinguishes between a good designer and a great designer?

AR : I believe that a good designer makes people feel comfortable and acquires their designs and a great designer leaves a mark on the history of design, for how he conceptualizes, analyzes and translates that thought and solution into design.

DL: What makes a good design a really good design, how do you evaluate good design?

AR : Design must be functional is the first thing I value, then I see how the problem has been solved. Good design must be timeless regardless of trends.

DL: What is the value of good design? Why should everyone invest in good design?

AR : A design I think is successful when it meets the objectives that were created and adopted by the user that creates value.

DL: What would you design and who would you design for if you had the time?

AR : I would like to design for the medical sector, I think there are many things to do in the patient-doctor realization, in how to follow up on therapies so that they are more bearable by the patient. That is a field in which I would like to work.

DL: What is the dream project you haven’t yet had time to realize?

AR : I started but for various reasons you are leaving it, the project would be a book -game to learn computational thinking based on art, music and sports.

DL: What is your secret recipe of success in design, what is your secret ingredient?

AR : There are no magic recipes just always work with empathy and thinking about the user.

DL: Who are some other design masters and legends you get inspired from?

AR : I love the functional and minimalist design, but together with the technological research and graphic resources, developing the visual language of brands and products to make the user blend with them and feel comfortable. In this line I like Dieter Rams, Cruz Novillo or Paula Scher and I pay a lot of attention to the architect Zaha Hadid, as she investigates with materials, innovation, form and functionality.

LEGENDARY DESIGNER

DEFINED AS A DESIGNER, SHE CREATED LITTLE RED STUDIO TO HELP FIND SOLUTIONS TO CUSTOMER PROBLEMS. WHAT CHARACTERIZES AND DEFINES THEIR DESIGNS IS THE GLOBAL VISION, CREATES DESIGNS THAT PUT A SOLUTION TO THE ROOT OF THE PROBLEM, NOT THEIR SYMPTOMS. SYMPTOMS ARE OBSERVED TO ARRIVE AT THE PROBLEM ITSELF, IN THIS WAY RESULTS ARE FOUND THAT MEET THE OBJECTIVES AND DESIRES OF THE USERS. FOR THAT, USER-CENTERED DESIGN AND GAMIFICATION ARE USED, TOGETHER WITH INNOVATION AND AN AESTHETIC LINE ACCORDING TO THE PROJECT.


Little Red studio Visual Identity

Little Red studio Visual Identity by Ana Ramirez


Si Me Quiero Web Design and UX

Si Me Quiero Web Design and UX by Ana Ramirez

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