LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Oleksii Chernov ("OC") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

OC : All that I know about the design I studied myself. From books, videos, in work. It all started with the fact that I saw photoshop and 3d max in 13 years. Since then, I have constantly developed in the areas of design. I wanted to try everything. And make sites and ZD and video. Now the whole experience helps me in my work.

DL: What motivates you to design in general, why did you become a designer?

OC : I am motivated by the fact that I create a cool product that at least slightly makes the world around better or more comfortable or beautiful.

DL: Did you choose to become a designer, or you were forced to become one?

OC : I myself chose this path.

DL: What do you design, what type of designs do you wish to design more of?

OC : Web with new technologies. 3D, VR, Interactives

DL: What should young designers do to become a design legend like you?

OC : Know what you want from life. understand what you are doing All the time to learn something new

DL: What distinguishes between a good designer and a great designer?

OC : A good designer makes either a beautiful product, or a convenient product or a product that makes a profit to the client. Great designer - all together in one product.

DL: What makes a good design a really good design, how do you evaluate good design?

OC : Really good Design inspires other designers, is user-friendly, brings profit to the client.

DL: What is the value of good design? Why should everyone invest in good design?

OC : It moves the whole world forward. as well as modern technology. The more around the beautiful, the more we are developed in aesthetics, the more comfortable around the less we have problems. It affects culture, our life, our world. Therefore, good design is expensive.

DL: What would you design and who would you design for if you had the time?

OC : I am pleased to work with large brands that are not afraid of experiments. There is no favorite company. We will be happy to make a cool product for everyone.

DL: What is the dream project you haven’t yet had time to realize?

OC : Combine all your knowledge in one project. Maybe I would make a movie. But still ahead.

DL: What is your secret recipe of success in design, what is your secret ingredient?

OC : I always know for whom I make a product.

DL: Who are some other design masters and legends you get inspired from?

OC : Dieter Rams, Milton Glaser, Paul Rand, Armin Hofmann. Very many people.

DL: How could people improve themselves to be better designers, what did you do?

OC : A lot to learn. not only in your profession. read a lot, look a lot, look for what you get inspired every day. and do something constantly.

DL: If you hadn’t become a designer, what would you have done?

OC : I would probably be a musician, but I would design as a hobby. Now the contrary

DL: How do you define design, what is design for you?

OC : Design is a combination of beauty and convenience.

DL: Who helped you to reach these heights, who was your biggest supporter?

OC : friends who supported in difficult moments

DL: What helped you to become a great designer?

OC : Perseverance and desire to achieve their dreams. What helped me to move forward all the time and not to quit. And

DL: What were the obstacles you faced before becoming a design master?

OC : Like everyone else. In the beginning made many mistakes. We learn from our mistakes. The more of them at the beginning of the journey, the better.

DL: How do you think designers should present their work?

OC : Of course. A designer is a person who knows about his product better than anyone. So who else but him?

DL: What’s your next design project, what should we expect from you in future?

OC : Even more cool quality. I feel that I am moving to a new level.

DL: What’s your ultimate goal as a designer?

OC : Create a product of the highest quality.

DL: What people expect from an esteemed designer such as yourself?

OC : Qualitatively executed work.

LEGENDARY DESIGNER

OLEXIY CHERNOV AND ALICE ZHABINETS FOR SEVERAL YEARS HAVE BEEN PROMOTING IDEAS IN WHICH CREATIVITY DOES NOT CONTRADICT MARKETING. THEY EXPLORE THE CLIENT'S PSYCHOLOGY AT A DEEPER LEVEL SO THAT THE WORK FOR THE CLIENT IS AS EFFECTIVE AS POSSIBLE FROM THE POINT OF VIEW OF MARKETING, AND THE DESIGN HAS BEEN IN TRENDS FOR MORE THAN ONE YEAR. ALSO, AT THE MOMENT, ALEXEY IS PROMOTING NEW SKEPOMORPHISM IDEAS IN DESIGN, RETURNING TO “LIVE” MATERIALS.


Pride Brand

Pride Brand by Oleksii Chernov

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