Design Legends ("DL") had the distinct honour to interview legendary designer Liudmila Shurygina ("LS") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
LS : My art and design background has passed through several fazes from book graphic design and book ilustrations to broadcast motion design of the TV programmes and landed in the current faze of graphic design and branding work for retail and public spaces. I studied in Moscow University of Print on Book and Publishing design department where we were exploring different graphical techniques from - traditional calligraphy, etching and woodcut to computer graphic design. Than I have done Master of Arts in Image and Communication in University of London direction Motion Graphics and finally MA Design in Sandberg Institute in Amsterdam.
LS : I have become a designer because I think this profession combines creative and graphical skills and in the same time has a practical outcome.
LS : I have chosen to become a designer, I have switched from fine arts graphics to it.
LS : I wish to design more culture related brand identities and posters.
LS : Young designers should be consistent in what they do and develop their style and vision independent from work circumstances.
LS : A good designer goes with the flow. For the great designer it is not enough.
LS : Good design is always solid, it does not rise questions.
LS : Good design makes your life happier.
LS : I would design design patterns for the metro station in every capital city of the world.
LS : The series of opera posters for the opera house in New York.
LS : Less is more
LS : Studio Dumbar, Marcel Wanders, Thonik Design Studio, Buro Destruct
LS : I like posters of Studio Dumbar because I am interested in modern interpretation of classical music.
LS : My greatest design is graphic design for the identity of the city of Utrecht motion movie because there I have used the poem and it's diverse typography as a motion poem. As later this graphical language has formed the series of posters and brand identity.
LS : I think they first of all have to choose the right design direction. Everyone has own strong points. And design as discipline is very broad and has many specializations.
LS : May be would have become an opera singer.
LS : Design for me is a successful combination of concept and form.
LS : My mother
LS : Broad vision of the world and interests.
LS : Changing countries, looking for network, practical obstacles mostly
LS : Visuals or photoes should be the highest quality and smart text indeed
LS : Sustainability related project about overload in production of plastic
LS : To create a recognizable visual language and to have my works being exposed in Stedelijk Museum.
LS : Speed and quality
LS : By creating more harmonised happy environment.
LS : I am working on retail food store concept at the moment and excited about making this the most commonly used utilitarian public space special and highly aesthetic that people will smile there in their daily routine.
LS : Projects which give me total freedom. It could be brand identity or motion movie or pattern - but in any case this is an exciting discovery for a right clue to successful solution.
LS : I see design as a tool for more sustainable world. Design solution should serve the planet now.
LS : Sustainability
LS : Depends on specific project.
LS : I start with collecting information, exploring strategy document and briefing.
LS : To stay yourself and to be proud of your work. To set the quality on the first place.
LS : I think the previous designs prepare the next trend.
LS : It is very big because it is related with architectural design and materials.
LS : Adobe Creative Suit, After Effects sometimes.
LS : It is a major role i think together with concept of course.
LS : I like when people want to know more about the design story and inspiration behind.
LS : I make a printscreen or photo and collect it in my library for inspiration.
LS : I do believe in co-design. Ideal design partner is architect for me. It is a good combination in work.
LS : My university graphic design teacher V. E. Valerius.
LS : Just exploration of Art History and all books related to it.
LS : I combine commercial work with creative research and free work.
LS : Coco Chanel
LS : I am not that famous and did not participate in many awards, because I was deeply focused on practical work or creative free work and did not invest much energy in self promotion. But I really like my experience with A design Awards - now feel sorry that have not started this activity earlier. It connects you with other professionals and teaches you a lot how to present your work.
LS : Color: wine red or emerald green; place - Venice, food - Italian, season - summer, thing - e-book, brand - Karen Millen
LS : Design is a serious business, no jokes!:)
LS : I always look for inspiration on Internet to get new fresh ideas.
LS : I was a wonderkind making highly detailed graphical drawings, copying Albrecht Durer and had at those times lots of exhibitions. At 15 it was over - I was searching for a new path and have discovered graphic design.
LS : I am very afraid for the future of the Earth. Action should be taken now to save the planet.
LS : I think that you can be anyone as soon as you are happy. That is why is so important to choose a right profession that gives you moments of joy during the day. I have found one.
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