Design Legends ("DL") had the distinct honour to interview legendary designer Vulca Studio ("VS") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
VS : I have an industrial design degree by the Universidad Autónoma de Nuevo León, and after that, I had a New Product innovation and development certificate by ITESM, and after a Design Thinking Certificate by CEDIM, but where I really learned to design was the real life, dealing with clients, and saying yes to new an difficult challenges.
VS : I just don´t know any other way than to be constantly thinking in how to make things easier and better, I don’t know where that come from, but I remember that must of the time during my childhood I would build and destroy my parents electronics, and make myself some of the toys I used to play with, so in a sense I never grew up, I kept my childhood hobby and turned it into my profession.
VS : Nobody forced me, but I didn’t picked it either, I believe my curiosity and my parents mindset and support led me to pursue this path.
VS : We design project mostly for retail and hospitality industry.
VS : To find their true motivation to pursue this profession and never forget about it.
VS : A good designer makes beautiful things, but a great designer makes useful beautiful things
VS : For me design is about serving others, so you must create empathy with your users and make your design useful for them, if it is not useful there is no beauty in it. Let´s be aware that usefulness can be emotional or physical, so an artistic object such as an statue can be useful emotionally also.
VS : Good design creates value, creates uniqueness, creates coherence, enhance brand perception, serves society. Several clients have had the opportunity to rise their prices, making a healthier business and offering something unique to their customers.
VS : I would love to design and build affordable and 100% passive houses, I know there is a lot of it out there, but here in my community there is a need to make this ideas to become a reality soon. Also, I would love to design a brandscaping experience for a big sports stadiums.
VS : To be surrounded by a great team of people, that knows better than you.
VS : I get inspired from everywhere and everyone, because I understand that every designer has its own design philosophy and what I try to do is understand their mental process, and that’s what inspires me.
VS : What I did, was to always try to surprise our users and clients, for every project since the studio began in 2006. I remember I was fired from a job in my early career, but I found my own way to do what I felt was right.
VS : Probably something related to music.
VS : Design is a process of thinking, and from this point of view, design can be used to design your ideal life, or to create great experiences for the people, or make great cities, or putting together a play for a football team etc., for this I consider that design is one of the most powerful skill a human can develop.
VS : I believe the clients that starter to believe in us and gave us the opportunity to learn through their projects.
VS : Focusing on doing things well and really listening to user’s needs. I like to ask myself this question, while designing, do I really like this outcome? , is it original?, how can it be better?, does it serves the purpose it was design for?. Is this a great quality job?.
VS : Well, you should expect to see our work abroad, and starting to design buildings. Right now, we are in an early stage of a big impact building design, and hoping this initiative keeps moving forward.
VS : I would say, that to leave a legacy of thinking of a mutual symbiosis, that every thought should be pointed at that direction, where everybody wins.
VS : I believe design can help mold the attitude and thoughts of people, I believe that through design we can build a better economy, build more dignifying cities, and live in harmony with nature and technology.
VS : . I would say that the supermarket Merco, which is the one that we where awarded for. Our client gave us full control of the project, and the fact that this was a lower-class brand, gave us the opportunity to dignify lower class users, and to upgrade the brand perception. Another great thing about this project is that more than 2500 people every day get to interact with this store design.
VS : Maybe just to be in contact with a more conscious design development, thinking in the big picture to benefit us all.
VS : I think design is getting closer to people, every day non designers get to create their own snickers, web or objects, and this is great because I believe a designer´s mind set will help develop better, products, spaces and therefore society.
VS : It depends a lot on the size of the project, it could take from 4 weeks to 5 months.
VS : I start by building a team that fits right for the project, then we prepare to make research every one involved in the project and even the best thing is to invite the client to help with this journey, so this way they will get more sensitive to the process and outcome of the project.
VS : Push all my minds ideas to a realization, and always make the highest quality work possible.
VS : I believe good design/marketing sets the trend we tend to follow.
VS : Well in our case, so far, all our projects have been made by technology, but I would love to work in a project that its technology free, such as craft made objects or handmade spaces or shelters.
VS : I believe a good design has respect for all of this aspect, and let them be on their own, but when put all those variables together have to look in harmony, so it gives a clear message.
VS : I immediately start wondering what was going on in the designers mind, the process to get to that solution or shape.
VS : For me it is a process of constant observations, everyday looking at interesting things, and trying to figure out how great designers think.
VS : I will sound very cliché, but I would say Jesus of Nazareth, i am just fascinated by him, and Einstein I love how he turned philosophy into something measurable and tangible.
VS : Yellow, my little cabin, chilaquiles, spring and autumn, my guitar, I don’t have favorite brand so far.
VS : The great thing is that every single day is different, I am a person that gets easily bored, but having all kinds of different things to do every day keeps me going and entertained, and of course the motivation comes from the vision I have for my life and the people I love, every day has to be a step that leads towards my life vision.
VS : I don´t think so, I was very curios, but because of that it was difficult to find something to focus on, because I always wanted to learn new things, and I still do so.
VS : Well, I believe that humans of the year 3000 +, will be surprised of how stupid and childhood we were as society. I hope that by then, we have learned the lesson of not believing ourselves to be wiser than nature, and that far from wanting to manipulate it, we learn to harmonize with it and respect its cycles. I believe that the first thing the mankind had to learn, was to design, design tools, cloth, shelter, hunting strategies, etc, and I believe design will be one of the few professions that will continue to exist. We´ve been doing it for thousands of years and I believe we will continue to do it forever.
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