Design Legends ("DL") had the distinct honour to interview legendary designer XI ALICE ZONG ("XAZ") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
XAZ : Master degree of Arts at Rochester Institute of Technology, Rochester upstate New York. BFA degree and majored in graphic design at Nanjing Arts Institute, China. I have worked in some great companies such as Tom Ford International, Ann Inc, Loreal Group, Ralph Lauren. I am working as a graphic designer at Apple Inc.
XAZ : I love to do illustrations since I was little and my parents took me to the illustration class. Ever since then I always have crazy ideas and inspirations of “creating arts”.
XAZ : Growing up I always wanted to be a designer. My parents are both artists and they gave me the great influence of the arts. I was very lucky to have their support learning design.
XAZ : I mainly do digital design such as branding design, website design, UI/UX. I also do print design projects and social media design. I also do video design.
XAZ : Always be passionate about design and be inspired.
XAZ : A great designer thinks about the future of design projects.
XAZ : A really good design is both aesthetic great and well functional.
XAZ : The value of good design is timeless and can last forever.
XAZ : I would love to design a book for my favorite Italian designer Massimo Vignelli.
XAZ : I would love to create a branding design for my future design studio.
XAZ : My passion for design.
XAZ : My favorite designer is the Italian designer Massimo Vignelli. I got my MFA degree at Rochester Institute of Technology and that is where Massimo Vignelli used to work. I attended the design class that he had and got really inspired by his work.
XAZ : My favorite design is the New York wayfinding system designed by the Italian designer Massimo Vignelli. I lived in New York for 4 years, walking by and seeing the wayfinding design on the street every day in NYC, the incredible design makes me realize how illustrations illustration would approve people’s lives.
XAZ : I would say my greatest design is the Chinese-papercutting Typeface design. The most unique aspect of this Chinese paper-cutting Typeface design is the idea to mix the very traditional Chinese patterns and elements into the 26 letters. It’s a fusion of my culture and root with my experience. As a Chinese designer, I am always thinking about my culture, I also love my experience to work and study here in the U.S.
XAZ : There's always room for improvement in design.
XAZ : An illustrator.
XAZ : Design is thinking about making a better future.
XAZ : My parents are the first two-person that support me on designing. My mentors and all my mistakes are on the top of my head.
XAZ : My passion, and all the time and effort in designing.
XAZ : "How can this design be even better?"
XAZ : In a systematic and diligent manner.
XAZ : My next design project is a branding project extension of my Chinese Paper-cutting typeface. The Chinese paper-cutting Typeface design is a start point and there will be lots of potential for more illustrations visual design such as branding design, advertising design, and poster, etc.
XAZ : To be able to see the future of design.
XAZ : A great idea.
XAZ : Good design makes a better life for people, therefore, it makes a better society.
XAZ : My next project - the branding system of the Chinese paper-cutting Typeface.
XAZ : The poster design for the non-profit organization Scottsville Veterinary Adoptions. Working with all the cute dogs and cats are the most satisfaction to me.
XAZ : More and more eco-friendly designs.
XAZ : VR and AR design.
XAZ : 1 month for average. It varies to different projects.
XAZ : I always start with the design inspiration and brainstorm.
XAZ : Thinking about the future.
XAZ : Design sets the trends.
XAZ : Technology is the way to go, it is extremely important in my design.
XAZ : Adobe Creative Suite is my favorite tool, especially Adobe InDesign and Illustrator. I also use Sketch and Corel Painter. When I am working on videos I use After Effect and Photoshop, LightRoom, etc.
XAZ : Graphic design is all about color, materials and ambient.
XAZ : What is your inspiration?
XAZ : It is very inspiring.
XAZ : A designer who is passionate and innovate. I love the challenge and I think there's always something new with co-design.
XAZ : My mentor and professor at RIT, Bruce Ian Meader. He is the only professor who stayed up till 3am helping and correcting our design projects. Together we designed and published a book. Professor Meader is a huge influence on my design.
XAZ : "Design is One" by Massimo Vignelli; “Designing Japan" and "Weiss" by Kenya Hara 原研哉; "Things I have learned in my life" by Stefan Sagmeister.
XAZ : Always passionate about design and keep practicing.
XAZ : I would love to have a discussion about design with my favorite 3 graphic designers: Massimo Vignelli, Kenya Hara 原研哉 and Stefan Sagmeister.
XAZ : I feel very proud when my design works are realized. The awards and recognition are the encourage for me to create more great designs.
XAZ : Black, my home, miso black cod, spring, cups, MUJI.
XAZ : I once draw a "black hole" in the design brainstorm class and my teacher was super impressed.
XAZ : When a nice idea comes up, that's the golden moment of a day and which motivates me a lot.
XAZ : Since I was little, I love to do illustrations and express my ideas. It wasn't so obvious until I start to realize that I could make designs that really change people's life.
XAZ : I think our future is very bright as the techniques are growing up so fast. People in thousand years from now will be able to travel in space and the design process will be even more smooth since people will be thinking so much faster and there will be many more resources not only globally but in space.
XAZ : Please be always passionate about design and looking forward to my new work.
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