LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Yaman Hu ("YH") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

YH : I've worked in the design industry for 8 years after graduating from art school. My experience is focusing on visual design and UX products as an art director and product designer.

DL: What motivates you to design in general, why did you become a designer?

YH : I was starting to learn painting when I was 10, with the year goes I found using painting to express my feeling is not the only thing makes me happy, design a tangible product and let people use it is more fun, so I majored in multimedia design and become a graphic and product designer later on.

DL: What do you design, what type of designs do you wish to design more of?

YH : The visually focused branding redesign. I'm focusing on visual design and typography design, trying to design typography makes the branding value unique.

DL: What is the value of good design? Why should everyone invest in good design?

YH : It could be so many aspects to judge a design. If the design gives a realistic solution to the audience, if the design is detail-focused to release the paint point to the user, or if the design is a "never seen" project with unique execution.

DL: Which design projects gave you the most satisfaction, why?

YH : There's a lot of design I really like. But the most is the FNJI rebranding. FNJI is a cutting-edge cooperation brand that curating minimalist, retro style, furniture products in China. FNJI branding aims to expand the Chinese market to overseas. The art direction desire to provide an oversaw of the whole product line by representing a bold aesthetic that inspired by postmodernism. The concepts focus on developing comprehensive solutions that bring the simplicity of forms and flexibility of contents to a young China designer furniture brand.

LEGENDARY DESIGNER

I’M A NEW YORK CITY-BASED ART DIRECTO I FOCUS ON ON GLOBAL CAMPAIGNS AND BRAND IDENTITY — CREATING TOOLKITS THAT ARE ADAPTED FOR MARKETS AROUND THE WORLD. WITH A BACKGROUND IN GRAPHIC DESIGN, I DO VISUAL WORK FOR BRANDS THAT IS ROOTED IN STRATEGY. WHILE I AM PASSIONATE ABOUT CRAFT AND AESTHETICS, I HAVE ALWAYS LOOKED AT DESIGN AS A MEANS TO SOLVE PROBLEMS, TELL STORIES, AND CHANGE THINGS.


WikiArt Mobile APP, Branding, Visual Design

WikiArt Mobile APP, Branding, Visual Design by Yaman Hu

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