Design Legends ("DL") had the distinct honour to interview legendary designer Yaman Hu ("YH") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
YH : I've worked in the design industry for 8 years after graduating from art school. My experience is focusing on visual design and UX products as an art director and product designer.
YH : I was starting to learn painting when I was 10, with the year goes I found using painting to express my feeling is not the only thing makes me happy, design a tangible product and let people use it is more fun, so I majored in multimedia design and become a graphic and product designer later on.
YH : The visually focused branding redesign. I'm focusing on visual design and typography design, trying to design typography makes the branding value unique.
YH : It could be so many aspects to judge a design. If the design gives a realistic solution to the audience, if the design is detail-focused to release the paint point to the user, or if the design is a "never seen" project with unique execution.
YH : There's a lot of design I really like. But the most is the FNJI rebranding. FNJI is a cutting-edge cooperation brand that curating minimalist, retro style, furniture products in China. FNJI branding aims to expand the Chinese market to overseas. The art direction desire to provide an oversaw of the whole product line by representing a bold aesthetic that inspired by postmodernism. The concepts focus on developing comprehensive solutions that bring the simplicity of forms and flexibility of contents to a young China designer furniture brand.
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