Interview with Yasuhito Takeuchi


Winner of Graphic Design Awards

Award Winning Designer Yasuhito Takeuchi shares insights

 
 
 
 

Interview with Yasuhito Takeuchi at Thursday 3rd of May 2018:

DL: Could you please tell us a bit about your design background and education?
YT : During my school days, I liked music, fashion and art. Then I studied a lot in books and magazines, shared it with my friends, and deepened knowledge more and more. And what was deeply involved in them was design. I am interested and started a part-time job at the design office.

DL: What motivates you to design in general, why did you become a designer?
YT : I thought creative and creativity seemed to be very rewarding.

DL: Did you choose to become a designer, or you were forced to become one?
YT : I started walking along the way of the designer without hesitation.

DL: What do you design, what type of designs do you wish to design more of?
YT : I founded a design studio in 2004. I am doing a wide range of work regardless of genre such as entertainment, education, fashion, company, package, branding, etc. My favorite work is not decided by my likes and dislikes. I like works that survey, analysis, achievement, sense, fold.

DL: What should young designers do to become a design legend like you?
YT : I do not seek immediate profits, but I think it is important to look forward.

DL: What distinguishes between a good designer and a great designer?
YT : I think that it is important to think flexibly with a broad perspective without thinking from a narrow perspective.

DL: What makes a good design a really good design, how do you evaluate good design?
YT : My favorite work is not decided by my likes and dislikes. I like works that survey, analysis, achievement, sense, fold.

DL: What is the value of good design? Why should everyone invest in good design?
YT : Design is what makes the world better, communicates and evokes various emotions.

DL: What would you design and who would you design for if you had the time?
YT : I will design an ancient Japanese way of thinking.

DL: What is the dream project you haven’t yet had time to realize?
YT : Japanese way of thinking.

DL: What is your secret recipe of success in design, what is your secret ingredient?
YT : My favorite materials are ceramic and fabric. I like technology but I am attracted to these materials. I want to print the graphics as it is, I want to make the product shape with the graphics as it is.

DL: Who are some other design masters and legends you get inspired from?
YT : Hiroshi Sugimoto

DL: What are your favorite designs by other designers, why do you like them?
YT : Hiroshi Sugimoto. Because he incorporate Japanese way of thinking into art and design, he is energetically active.

DL: What is your greatest design, which aspects of that design makes you think it is great?
YT : It is Sharaku which was exhibited in "Inspired by Sharaku Exhibition" of Tokyo Design Week.

DL: How could people improve themselves to be better designers, what did you do?
YT : Presentation ability and creative ability that can convince clients.

DL: If you hadn’t become a designer, what would you have done?
YT : Editor of a music magazine.

DL: How do you define design, what is design for you?
YT : For me, design is what makes the world better, communicates and evokes various emotions.

DL: Who helped you to reach these heights, who was your biggest supporter?
YT : Family

DL: What helped you to become a great designer?
YT : Many investigations, many insights, many trials.

DL: What were the obstacles you faced before becoming a design master?
YT : Narrow insight, a weak heart that can not be tried.

DL: What’s your next design project, what should we expect from you in future?
YT : I will design an ancient Japanese way of thinking.

DL: What’s your ultimate goal as a designer?
YT : Depending on what you design, the feelings of many people move.

DL: What people expect from an esteemed designer such as yourself?
YT : Being a creative rich world, not a world made only with specs.

DL: How does design help create a better society?
YT : Talk directly, move, the world changes. There are many more things that can be done because of the creative power.

DL: What are you currently working on that you are especially excited about?
YT : I will design an ancient Japanese way of thinking.

DL: Which design projects gave you the most satisfaction, why?
YT : It is Sharaku which was exhibited in "Inspired by Sharaku Exhibition" of Tokyo Design Week.

DL: What would you like to see changed in design industry in the coming years?
YT : Even soon.

DL: Where do you think the design field is headed next?
YT : A world that is reasonable and speaks with specifications. It will be a better world by creative power.

DL: When you have a new design project, where do you start?
YT : To know and investigate many of the projects.

DL: What is your life motto as a designer?
YT : For me, design is what makes the world better, communicates and evokes various emotions.

DL: Do you think design sets the trends or trends set the designs?
YT : Trend is only one factor. Not only trends, more elements make up the design.

DL: What is the role of technology when you design?
YT : Creative direction, Art direction, Graphic design.

DL: What kind of design software and equipment do you use in your work?
YT : Machintosh, Adobe Illustrator, Adobe Photoshop

DL: What is the role of the color, materials and ambient in design?
YT : Traditional Japanese colors, ceramic and fabric.

DL: When you see a new great design or product what comes into your mind?
YT : How wonderful the world was, and you chewed.

DL: Who is your ideal design partner? Do you believe in co-design?
YT : A person who is strong in creative power and full of sense.

DL: Which people you interacted had the most influence on your design?
YT : Hiroshi Sugimoto

DL: Which books you read had the most effect on your design?
YT : Hiroshi Sugimoto "Origin of art"

DL: How did you develop your skills as a master designer?
YT : I think what is important, what I do and what I think is important.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?
YT : Three thousand years ago people

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?
YT : I do not know which awards will be judged, who will review, what kind of power will be added, and what will be chosen.

DL: What is your favorite color, place, food, season, thing and brand?
YT : Traditional Japanese colors, Nara prefecture, Udon, Spring, Creative things, JW Anderson

DL: What makes your day great as a designer, how do you motivate yourself?
YT : I go to a creative and naturally rich place with my family.

DL: When you were a little child, was it obvious that you would become a great designer?
YT : When I was a child, my family was not creative.

DL: What do you think about future; what do you see will happen in thousand years from now?
YT : When I was a child, my family was not creative. The only thing that was good was that my family let me do it at will.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?
YT : Please enjoy the creative and dreamy world.