Design Legends ("DL") had the distinct honour to interview legendary designer Cesar Augusto Idrobo Giraldo ("CAIG") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
CAIG : Completed my bachelors and masters in industrial design and accessory design respectively at the Savannah College of Art and Design in Savannah, Georgia.
CAIG : It was the perfect combination of art and technology.
CAIG : It was my choice.
CAIG : Lately, I've been working on footwear since my masters is in accessory design.
CAIG : Read more and make more.
CAIG : Good designers create cool ideas. Great designers make cool ideas happen.
CAIG : If it stirs my soul, then is good design to me. If a product performs at the level of my expectations is also a positive aspect that I value.
CAIG : Good design is good for your life. A good design can avoid accidents, minimize the negative effects of a repeated task, save time, save a life and make a meaningful positive impact in society.
CAIG : I would love to design interiors for self driving cars. What would that look like?
CAIG : I'd like to work on a project that is truly far our such as bringing 4D printing to footwear manufacturing where the shoe would assemble itself.
CAIG : A brainstorming technique that helps me unlock new ideas.
CAIG : Issey Miyake, Marcell Mrsan, Zaha Hadid, Ayrton Senna
CAIG : I enjoy Bradley Bower's work. He uses technology and digital
CAIG : A footwear collection that I carried out from design to execution in only ten weeks. It's not always about what you deliver, but at the speed you can accomplish something. 7 prototypes in only 10 weeks is working at the speed of light compared to the pace the footwear industry operates at.
CAIG : Read more and make more. Sketching ideas on paper are just ideas on paper. It takes a new meaning when you make the effort to bring them to reality.
CAIG : I was thinking of being a mechanical engineer, but my artistic skills are already further along since I've been doing it since I was a kid. So, I'd probably had become a painter.
CAIG : Design is the conversation that happens in your brain before you make a decision.
CAIG : Marcell Mrsan has been one of the most influential mentors in my career as a designer and as a person. Also, most of the faculty in my school as well as classmates had a huge impact in my journey to become the designer I am today.
CAIG : Persistence.
CAIG : Time management.
CAIG : You need more than portfolio. Strive to present fully working prototypes. It takes your work to a whole new level.
CAIG : Algorithms in footwear design. Expect a blog or a book sharing my experience how I've applied parametric design in shoes.
CAIG : They expect answers. Either is a new shoe style or a solution to a problem. I strive to provide the best answer I can at the best of my knowledge.
CAIG : Good design helps us focus on what's meaningful in life which are the relations in our daily lives. Design can improve experiences where the people learn about something new; therefore, it allows them to make informed decisions later on and/or pass it on to someone else. A good example would be a design stand that provides healthy choices for lunch at a school and students are exposed to what they are eating and why is important. Design is all about bringing awareness.
CAIG : Incorporating algorithms in the process of footwear design.
CAIG : Any project where I have had full control of the design process because it allows me to exercise every area of me as a designer.
CAIG : I'd like to see more design thinking into more industries and education.
CAIG : It depends. It can take from 5 days to weeks or months. I wouldn't like to spend years in a project because the market moves to fast nowadays.
CAIG : It depends on the project's objective. Sometimes you don't have to start from scratch. I strive to work smart and not hard, so I do research about what has been done already to avoid repeating work.
CAIG : "You don't have to be great to start, but you have to start to be great." - Ziglar
CAIG : Design sets trends.
CAIG : Technology helps me accomplish that extra percentage of work that I can't either do or it would take me extra time. I use technology more towards the end of a project to help me execute a well polished concept.
CAIG : Rhino 5, Grasshopper and Adobe's Creative Suite.
CAIG : It's a powerful role. It can break or make a design. So, choose wisely.
CAIG : How it was made.
CAIG : I want to find out who did it and why, what and how he/she did it.
CAIG : I do believe in collaboration. There is a book called, "The Power of Two." that talks about how behind every genius mind, there is someone else. Designing is not a one person's job. It's a team effort. That why they say, "team work makes the dream work."
CAIG : Marcell Mrsan, Jordan Taylor, Bradley Bowers, Theo Gough
CAIG : The Method Method by Eric Ryan and Adam Lowry
CAIG : Ayrton Senna.
CAIG : Awards are a visual result of my hard work. t's not hard to be famous, but it shouldn't be the reason why you become a designer.
CAIG : Color: Sage. Place: Savannah, Georgia. Food: Chicken and rice. Season: Spring. Thing: sketchbooks. Brand: Harry's men's grooming products.
CAIG : This is how hard details and presentations were emphasized during my academic studies at the Savannah College of Art and Design. For some reason, a professor of mine would always catch the smallest misalignment of pictures in a presentation slide. That bothered him... so it bothers me now too.
CAIG : Learning what makes others successful.
CAIG : Yes. I started drawing and painting from a early age. Then during school, I'd take advantage of any art programs, projects or courses. I tried to be the best drawer in the class. Playing with Lego also contributed to the development of how I understood space and mechanics.
CAIG : Hopefully we'll still be here on planet earth to begin with... but I hope good things happen.
CAIG : Design what you make and make what you design.
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