Design Legends ("DL") had the distinct honour to interview legendary designer Yoshimi Sugiyama ("YS") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
YS : I Studied Fine Art Photography and Commercial Photography at the Academy of Art University in San Francisco.
YS : I love to create things. I feel the joy when I could cast my idea into a formalized shape.
YS : I chose to be a designer, but I did not need to think hard to become a designer. Art has been, and continues to be, part of my daily life. I always enjoyed seeing the greatest works of art from contemporary art to a classic masterpiece. I was inspired to create my own unique works.
YS : I wish to create an art work which communicates a message and a story. The audience does not need to agree with my message, but I wish they enjoy thinking about the message they each get. The greatest art takes a lifetime to understand. I also wish to design more of things I find in my everyday life.
YS : Establish a concept of your art and obtain advanced skills to transform the concept into reality.
YS : A good designer creates a design which is generally accepted. A great designer creates a design which is loved by many timelessly and continuously.
YS : A good design creates value.
YS : A good interior design creates attractive and successful working environment. A good product design creates economical value by increasing marketability and prestige. A good fine art and photographic design attract people and raise people’s spirits and lift confidence.
YS : I desire to create a design for a bigger scale objects, such as a huge wallpaper for home or office. I hope to create a design which will provide a peace of mind, enrich the existing environment, and create a higher qualify of life for people inside the building. The wallpaper will be part of people’s daily life. I also want to create a photographic design for an automobile.
YS : I would like to challenge the integration of fine art and commercial art. I need to develop a good concept but hope to incorporate fine art elements in advertisement design.
YS : Japanese legendary painter, Korin Ogata and a fine art photographer, Michael Kenna.
YS : Fashion Designers, Automobile Design Firms, Furniture Designers, Architect such as, Alexander McQueen, John Richmond, Giorgetto Giugiaro, Pininfarina, Eames, Isamu Noguchi, Joseph Eishler. Their designs have concepts and are aggressive yet beautiful.
YS : My greatest designs are my representative works of “Animism 1 Sacred trees” The design theme is Animism, which is ancient mythology. It makes it great and unique because the works mirror the timeless natural beauty and ancient people’s spirit and consciousness that “nature is sacred.”
YS : Movie Director
YS : I consider design as a form of art. I design to create an artwork, whether it be a commercial product image or a fine art book. Art has been part of my daily life and tries to express myself in the form of art. My design and work of art stem from a view or opinion or feeling that I hold within myself. Design is a communication tool between me and my audience.
YS : My spouse.
YS : When people or clients provide suggestions or opinions regarding the details of the design concept.
YS : Full frame DSLR, Adobe Photoshop, i-mac,
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