Design Legends ("DL") had the distinct honour to interview legendary designer Anton Shlyonkin ("AS") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
AS : I graduated from National Design Institute in Moscow in 2011. Then I work in different places, co-founded different studios and now I am a part of graphic design duo «All my T» with my wife, Anna Goncharova, who is a graphic designer too.
AS : That's what I do, that's what I like. I just can't not do it
AS : Kind of. I always wanted to be an artist, but it's kind of a specific craft and environment, and the next closest thing — design — suits me better
AS : I do primarily graphic and packaging design. But occasionally I got some different types of work, like illustration and interior design, which is really nice and refreshing.
AS : Just do what you like to do
AS : Discipline
AS : I'd say — clarity of vision
AS : The importance of good design is hard to overestimate. It is a valuable asset in all aspects of any business, from marketing to engineering. But it really should be a GOOD design or it can do more harm than good.
AS : My personal projects and collaborations, definitely. So many ideas and so little time
AS : Version 2 of my «Type tarot» project
AS : Hard work
AS : Stefan Sagmeister (he is the best for me). Jessica Hische. Chip Kidd. Osten Gruppe. Niels Shoe Muelman. And many many many more. Professionals are awesome.
AS : Everything by Stefan Sagmeister, because he is awesome. Notebooks and phones from Apple. Guitars by Fender. Posters from Osten Gruppe. They all just make me feel constantly amazed and creative, it's more like an emotional thing.
AS : I have to say — navigation system and identity for Sanki track, which was a part of 2014 Sochi Olympics. It was a huge project, very interesting and complex. From more recent examples — branding and identity for «Little Bakery», because I had to do so many new things, like interior design.
AS : Just work every day. And observe constantly. Be aware of things
AS : Music. It's a big part of my life as it is, but would be interesting to become a professional in this field
AS : It's an art with a definite purpose
AS : It's hard to name a certain person, but I am really thankful for my graphic design professor Evgeniy Taboriskiy. And definitely my wife.
AS : I like what I do
AS : Communication skills. I am naturally an introvert which is a really bad thing for a creative person, actually. But now I am fine :)
AS : Presentation is a huge part of a successful project, I think. It's like a new project in itself. But the presentation itself is hugely dependant on the initial design project, so it's hard to give any solid advices.
AS : Without any details — it's something more «art» than «design», so it should be interesting.
AS : To save the world
AS : Professional approach, I guess
AS : It's a big part of culture nowadays, so it is on par with art and music in that regard, I think
AS : Book covers for some independent writers
AS : Every work is helpful in some ways, so I really appreciate them all
AS : Less profanity
AS : Interpenetration of different art fields. And VR
AS : It depends
AS : Sketches with the pen and paper
AS : Less is more
AS : Design, of cause
AS : The last half of the process. I prefer to start by hand
AS : Scanner, camera, Adobe package
AS : It is very important, of cause. By the initial idea is way more important
AS : I don't know. Decision making process? It's always interesting to me in others works, anyway
AS : It makes me happy for the society
AS : It's my wife, of cause, Anna Goncharova. She is a great designer herself and we often work together. And co-design is a great thing in general.
AS : Other professionals: artists, musicians, writers, designers.
AS : «Another book...» by Stefan Sagmeister
AS : Just work every day
AS : Leonardo da Vinci or Pythagoras
AS : Well, this interview is a really time consuming thing :)
AS : Orange, India, potatoes, summer, guitars and... I don't have one
AS : I got a work to redesign a logotype and told my teacher how bad the initial design was. Turned out it was his old design :)
AS : Music
AS : I was more susceptible to literature as a child, so no
AS : I just hope humanity will not destroy itself
AS : Thanks for your interest!
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