Design Legends ("DL") had the distinct honour to interview legendary designer Hisu Jeong ("HJ") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
HJ : I’m majored in visual design, and have been working in package design part for 10 years.
HJ : Since I was young, I liked fanciful colors, and had curiosity in grocery package design. I think my curiosity is the motivation for me to be a package designer
HJ : Unlike other school colleagues who didn’t have certain mind on the major, I had strong desire to be a designer. So after graduation, I entered a designing company to start building up my career.
HJ : I majorly do grocery package designs, and as a graphic designer I do all types of visual designs. I want to develop the ability of package design which is my main design career.
HJ : Though I am not a legend, but I hope all new-designers who freshly start their own career could develop their own unique work. After all, his/her own uniqueness could be his/her own brand.
HJ : A good designer focuses on aesthetic sphere of design, but a great designer focuses on the user and environment of a design to make better condition for them.
HJ : Design is a convenience and aesthetic technique for all living things (human being, nature, animals etc) so to explain the value of design could be reflected by the goal of a design.
HJ : Good design is a connection for people who need the design. Good design is aimed for sufficient message delivery, therefore, it’s necessary to utilize the best design with good amount of data analysis. Therefore I think it’s necessary to invest for a good designer.
HJ : The nature is a perfect design ever existing on the earth. Therefore, I’d love to get motivation from the nature to make a human-friendly design. I do not have a specific item, but if I had opportunity, I’d like to make a project based in the motivation.
HJ : I dreamed of doing recycle package design utilizing packages already played out.
HJ : After all, it’s a communication between people. Communication is the best source for a design.
HJ : Actually there are a lot of great designers, I think a senior designer who taught me the impact of design on people and the nature was my master.
HJ : A designer from Slovakia, Lenkaczereova. He is eco-friendly designer who thinks the technology, environment and human first. I usually obtain good motivation about items and emotion from him.
HJ : It’s eco-friendly poster which made me to start with the eco-friendly design. The poster delivered a message on the nature and at the same time it’s printed with soybean oil, so it was a precious project for me.
HJ : A person can be a designer with power to deliver his original message when his own philosophy, insight on things and many readings are based on his design.
HJ : Probably I could be a vet, I still have good interest in the sphere.
HJ : A design is a medium for a good consequence. People don’t design for bad.
HJ : I always think my team gave the most precious and good synergy because I am alone could be fell in numerous situation for creating peremptory design.
HJ : I also think team is big including clients.
HJ : I always had an obstacle between the reality and my ideal.
HJ : The most effective presentation is five senses delivered to the audience. Would it be great when a good presentation and good sensual condition combined?
HJ : I’d love to proceed a project for customers in the brand story of Royal Orchard.
HJ : It’s my ultimate goal to find a solution.
HJ : I think actualization of people’s need and at the same time it could be a suggestion when they don’t find a road.
HJ : For instance, at Korea’s closed mine area, there was loneliness with absent of people’s existence. However, ever since people made new trial of mural art, the area started to revive as the place where there’s history along with tourists’ visit which lighten up the previously gloomy village.
HJ : I am currently working on a design that works for both people and environment which makes me excited.
HJ : The answer for this one is similar to the answer for number 26.
HJ : The main media are changing rapidly. For instance, we read e-book rather than printed materials. I hope everything could go through a positive change in a range that no excessive usage of resources.
HJ : I expect more minimalism trend when people love simple arranged things than complicated things.
HJ : It takes from 2 weeks to a month, it’s different in regard of project.
HJ : I capture what’s the need from communication with my client and it’s my first step.
HJ : My design’s moto is making a design to carry its original goal and good for the nature and people.
HJ : Design makes trend and vice versa. I think there’s no definite answer.
HJ : Comfortable working condition to make the best consequence.
HJ : Mac and illustrator and Photoshop mainly.
HJ : Color which has great impact on the concept needs to harmonize with the environment and good matching with the product.
HJ : I want to answer ‘how this idea can come out?
HJ : I’m motivated that it could make people comfortable.
HJ : I like people who have curiosity to produce good idea that I didn’t think about as well as who’s active.
HJ : I answered above, it’s my senior.
HJ : It’s not a book but a site named Pinterest gave good help to my idea.
HJ : I've working hard for 10 years and communicating with many people. That’s my driving force.
HJ : I’d love talk with Michelangelo who’s good at science, art and design.
HJ : I’m a bit shy but it’s like the biggest award that I’ve ever received so I’m so happy as I’m a child. It’s so meaningful for me to have another driving force. And that big interview made me to think about my philosophy on design again.
HJ : Orange color, place with the nature, food that my mom made for me, the summer, things with me since long time, and the brand Royal Orchard that brought me here. I love the most.
HJ : I want to fix visually uncomfortable layouts.
HJ : The great driving force for me to do better design is listening to good music with breathing fresh air.
HJ : When I was young, My mom said to others that I’m good at hand skills. I actually expected to be a designer.
HJ : Maybe in the future, my daughter in law could be doing the same job with me?
HJ : I’d like you to feel certain emotions from my design amongst many other designs.
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