Design Legends ("DL") had the distinct honour to interview legendary designer Sophia Schneider-Esleben ("SS") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
SS : I come from a family of designers, musicians and architects, the creativity accompanies me all my life. Fashion has always fascinated me, so I studied fashion design, made a tailor's apprenticeship at Fahmoda, Akademie für Mode & Design, Hannover, and completed a further education to the cut managaress, at AMD, Akademie für Mode & Design, Hamburg, 2014 I founded my Eco Label, Sophia Schneider-Esleben, Kassel.
SS : I am fascinated by the process of development, from the idea to the prototype to the finished product and the satisfied customer. To hold something in my hand, that first was an idea.
SS : Neither nore, I believe you can´t either get become or get forced to be a designer. Either you are a designer or not.
SS : I really love to design eco kid´s fashion in combination with womens wear. I hope to do this my whole life! I create a fashionable „Mini-me-world“ in a family image, which means I dress children and adults in a related combination of „parent-sibling-concept“. For the future I plan also to design fashion for boys & men.
SS : I really dislike the word „Young Designer“ this means for me the designer has no experience. Every designer is different and that´s wonderful, every designer needs to go his way, there is no better way.
SS : A good designer has good visions with a short term commercial mind, a great designer combines commercial & cultural thinking in a holistic way, with quality & innovation.
SS : For me good design is fair trade produced, material & coulors are eco certified, GOTS & OekoTex 100, exciting prints & Patterns, interesting cuts. I think there is no rule of good design. But I think when it catches up to lifestyle of the Zeitgeist, and the attention to the costumer to always desiring the design in his everyday life. Good Design establishes into classic.
SS : Sustainability is one of the most important values in fashion design. I wish the customer invests into the designer and not into the design. This support is more important and will last longer.
SS : I would like to work together with Vivienne Westwood and Karl Lagerfeld. A cooperation in kids fashion would be fun.
SS : At first my dream is to establish my label, after that I’m open to everything!
SS : While there is no golden rule, everybody would have the same success. I think it’s the passion and love to be different and innovative.
SS : There is no one more to get inspired by Karl Lagerfeld or Vivienne Westwood. For now there is nearly no kids label I feel in love to but mine …
SS : In fashion I love the connection between fun, intelligence and politics as by Vivienne Westwood.
SS : My Bestsellers are my collection of illustrated animals finished with my special watercolor technic, which are printed on organic BabyBodies & T-Shirts as well on postcards & posters. Here people discovered my experimental illustration talent …
SS : Try and error.
SS : I would have become a seeker out of a dissatisfaction. Well, maybe an illustrator ..?
SS : Design is art, lifestyle, a way to communicate, functionality, fun, everyday life. A good composition of material, construction & vision. Everything is design, which is not grown naturally.
SS : My family, friends, fans & customers.
SS : I can visualize designs before it is made.
SS : For me there are no obstacles, only tasks on which I grow.
SS : i like to tell fairytales. You should incent a story.
SS : Keep up to date via Newsletter, Website and Facebook!
SS : To have a real loyal fanbase, regular costumers a life long and to promote Eco consume.
SS : Innovation and quality.
SS : Fashion is the second largest environmental pollution, we must start to produce sustainable, fair and local. To recycle and to avoid textile waste. To communicate to customers to live & consume Eco. There is no time to waste!
SS : I am very excited about a children's book project which my boyfriend and we would probably create it together. He the writer and me the illustrator.
SS : I’m satisfied by all of my projects. I would never release a design, if I’m not happy with.
SS : I hope for a major political change and laws in sustainability, my heart hurts by all the pollution.
SS : 3D printing is a great and positive change and chance to make awesome new and sustainable products!
SS : I don’t need more than one day and a sleepless night to imagine the new collection. Very quick after designing I start to create prototypes by draping on a tailoring doll. I don’t think to long about a design I finish very quick. Either there is a result after a day or not. Love it, change it or leave it.
SS : I don’t need more than one day and a sleepless night to imagine the new collection. Very quick after designing I start Depends on the project, but most by imagination & drawing.
SS : Consume small and fine! Carry responsibility for what you wear !
SS : This goes hand in hand. It is also a social and political aspect that incorporates. This also determines what the society needs to develop accordingly.
SS : I love all natural and classic vegan fabrics like cotton, linen and bamboo. I always have my eyes on new concepts like outdoor fabrics made of recycled plastic bottles or new vegan fabrics made from ananas or mushrooms.
SS : My pencil, sketchbook, watercolors, all Adobe programs, my tailoring doll, sewing machine and the internet.
SS : All most important! These are the tributes of a good design.
SS : When do I get more?
SS : Astonishment and pleasure, I really appreciate when a designer has a god concept and a great idea.
SS : I believe in cooperation, when I have found the perfect match I won´t let go.
SS : I think I am unaffected.
SS : I like to read biographies and interviews of great designer and people, I think its always nice to know how, how others have gone their way.
SS : I always focus on what I do, like a meditation.
SS : I would love to work with Coco Chanel as real inspirational revolutionary.
SS : I really feel excited and honored! Its unbelievable to win silver at the first try!
SS : I love pink and copper, I regenerate in nature, I enjoy the taste of strawberries, in summer my balcony is full of them. I like all seasons the same. I like the design of Scotch and Soda, Cop Copine and Adidas.
SS : Very early I go running for an hour every day in the central park in front of my studio to plan my day. Thats a great kick start. After that I enjoy my cappuccino and self-made muesli on my balcony. Charged for the day I start drawing for an hour. After that I work on my daily projects.
SS : As a very young child I was almost only drawing in my flow
SS : I live absolutely in presence, its even hard to say whats going on in 5 years.
SS : Please consume lasting, support local suppliers.
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