Interview with Tiago Curioni

Winner of Street Furniture Design Awards

Award Winning Designer Tiago Curioni shares insights


Interview with Tiago Curioni at Wednesday 19th of October 2016:

DL: Could you please tell us a bit about your design background and education?
TC : I had a very open mind childhood and my parentes allways encouraged me in art field. My dad used to have a small wood atelier with a lot of tools and teach me how to use it. I think that at this point I had already created a strong interest in build things, especially, things I can use at my day-by-day. We still have a farm, where I spend most parto f my childhood, surrownded by my cousings and with a lot of space and a loto f creativity. We used to play constructing little wood cabins where we spend the nights. At the school, I want to study Business and work for some global company. Actually, I had no idea about architecure or design. At my last year at school I met a teacher which was open a new class: Architectural language. I give a chance to this class and just knew at the first class that Architecture will be my occupation. I graduated in Architecture in 2006, work for some of the best architecture and interior design studios in São Paulo and in 2010 decided to open my own architecture studio and more recently, I create a product design department inside.

DL: What motivates you to design in general, why did you become a designer?
TC : The possibility of creating something from zero is intoxicating and I especially can not wait too long to see the work finished. I'm always looking to finish my prototype as soon as possible. The feeling also to create something that people will use and interact for years is something that motivates me too.

DL: Did you choose to become a designer, or you were forced to become one?
TC : Even in school, I had a preparatory drawing class for architecture school. It was there that all the historical baggage of my childhood made sense to my creative vein. I was always supported by my family who encouraged me all the time.

DL: What do you design, what type of designs do you wish to design more of?
TC : I design mostly furniture and lamps for my own architectural projects. This provided me to create a wide range of products. Currently I seek to create a line of jewelry, something new for me.

DL: What should young designers do to become a design legend like you?
TC : Be curious and never settle for a no. Someone is looking for you.

DL: What distinguishes between a good designer and a great designer?
TC : Humility to help and teach the younger ones. Open doors for the talents and inspire other colleagues.

DL: What makes a good design a really good design, how do you evaluate good design?
TC : Good design is essential and it makes sense for people. We should not be confused with the artdesign that can often only be appreciated.

DL: What is the value of good design? Why should everyone invest in good design?
TC : Good design should be smart, cost the honest value and respect the environment.

DL: What would you design and who would you design for if you had the time?
TC : I would like to design furniture for major brands and perhaps produce items that could be produced by poor people so they could support them.

DL: What is the dream project you haven’t yet had time to realize?
TC : Design my angel bench polypropylene.

DL: What is your secret recipe of success in design, what is your secret ingredient?
TC : Be curious and pushy and have good connections.

DL: Who are some other design masters and legends you get inspired from?
TC : Jader Almeida, Nendo, Matthias Pliessining