Design Legends ("DL") had the distinct honour to interview legendary designer Dmitry Pozarenko ("DP") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
DP : After serving in the army, I entered the USUAA (Ural State University of Architecture and Art). My choice was influenced by two reasons. The first reason was that I drew well and wanted to use this advantage, and for admission to the university it was necessary to pass an exam in drawing. The second one was that the army formed new priorities for me - I firmly decided to get higher education.
DP : Designing is the job that I do best. And we love to do what we can do. In turn, a huge number of hours of work reinforces this skill. This vicious circle is the main motivator.
DP : Rather, my choice to become a designer was independent. As a child, I myself came to draw in a children's art school, and then I myself chose the University and the Department of Design.
DP : Today I design a lot of shops and at the same time one private residence. I would love to take on the design of a couple more residences.
DP : Young designers will have to work hard. “To learn to row, you need to row” is a very accurate expression. Quantity always goes into quality.
DP : Great designers create objects that become the standard of excellence of thought and embodiment. It is these images that form the concept of a new subject world among contemporaries.
DP : It’s easier for me to answer this question with an example of architecture. Frank Gehry's famous building in Bilbao created a new image for this town. A tourist flow has formed there. People go to see the building. Now imagine that there are several such objects in the city. Even one building changed the cultural environment in a small city, several - are able to completely change its life. Good design can create a special cultural environment and can certainly affect your life. How? through your thinking. Every day and hour, good design shows your brain how complex our world is. In addition, good design creates a good environment for the consumer, being a special marketing tool. Without design, you will not get a storm of positive emotions from the consumer, and this will lead to the fact that you lose the consumer.
DP : I am very attentive to the nodes of structures and to the textures.
DP : Piero Lissoni, Rodolfo Dordoni, Antonio Citterio… If you rise to the level of these designers, I will become your fan.
DP : Grand Park Hotel Rovinj in Rovinj, Croatia, by Piero Lissoni. This is a very sensual minimalism, in which the master freely operates with a synthesis of space and texture.
DP : The best project is ahead.
DP : I improve myself only through work.
DP : My secret love is architecture.
DP : I always wanted to impress. Fortunately, my profession is the most peaceful way to satisfy this desire.
DP : Until you are a recognized designer, you are not entrusted with the execution of large projects.
DP : The presentation of the work should be similar to participating in a design and architecture competition with accompanying texts and images of very high quality 3ds Max.
DP : Now I am designing a private residence. I hope it turns out beautifully.
DP : That each subsequent work will surpass the previous one.
DP : Design creates a better environment, and the environment affects every member of society. The environment is able to carry the ideas of humanism, enlightenment and innovation - so we get better!
DP : The project “Sense of the Forest” is good because you can look at it for a long time and find new details, like on a canvas of a fascinating picture.
DP : We are waiting for an era of new design, when programs will do most of the work. And then, specialized artificial intelligence will do all the design work in full. What role will be assigned to a person is a big question.
DP : Depending on the scale of the project - from four months to a year.
DP : I start designing with a plan.
DP : Architecture is 25 thousand compromises that are supposed to create a thing of beauty.
DP : Design sets trends based on technology and ideological models, which it builds by itself to create a new image.
DP : Autodesk 3ds Max, Autodesk Revit
DP : It often happens that in the interior the material and its color are the design, and the space does the rest.
DP : A great project like a great book makes you think by demonstrating thousands of solved tasks.
DP : Clients. They are the ones who, in their desires, can push you to wonderful decisions.
DP : Designers and architects in Russia are people who are not spoiled by public attention. Awards help customers to believe in your competence.
DP : I love the color of the sea. Rather, an infinite number of colors of the sea. The place is the headwaters of the Vizhay River in the Ural mountain taiga depths. I love Ziggy Chen's clothes.
DP : When I go to work, I tell myself that today I will finish the plan, and as a result a new facility will be launched, or I will design equipment for a new department or brand. I keep summing up little things… It helps me.
DP : When I was a kid, I was incredibly upsetting my father with my lack of organization and unwillingness to obey. He couldn’t believe in me for a long time, thinking my head is always in the clouds. And then I gave him Lexus.
DP : The human brain has very modest capabilities. Artificial intelligence has no limitations. After 1000 years of the development of artificial intelligence, I can’t imagine why he would need us.
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