Interview with German Jauregui

Winner of Baby Products Design Awards

Award Winning Designer German Jauregui shares insights


Interview with German Jauregui at Tuesday 25th of October 2016:

DL: Could you please tell us a bit about your design background and education?
GJ : Industrial designer from Potificia Universidad Javeriana Bogota Colombia, 20 years experience in furniture design.

DL: What motivates you to design in general, why did you become a designer?
GJ : an interior feeling to express my creativity. I was attracted by the possibility to transform and make a better place to live in.

DL: Did you choose to become a designer, or you were forced to become one?
GJ : It was my decision, actually initially I thought during my school time that I would study to become a doctor. Some influence of creative people around my favorite sport put me in the line of design. It was by accident.

DL: What do you design, what type of designs do you wish to design more of?
GJ : I have a clear line in furniture design, I wish to design furniture with a futuristic approach. Something that challenge the traditional way to do things.

DL: What should young designers do to become a design legend like you?
GJ : To persist. Design is a long learning process, you never finish to learn, but there is a point that you get the experience to put you in the right position.

DL: What distinguishes between a good designer and a great designer?
GJ : Vision, a different way to see around us.

DL: What makes a good design a really good design, how do you evaluate good design?
GJ : functional, a change form traditional shapes forms and materials, wow factor and realistic manufacturing process.

DL: What is the value of good design? Why should everyone invest in good design?
GJ : because bad design cost more money.

DL: What would you design and who would you design for if you had the time?
GJ : I would like to design new work environments for companies like Vitra.

DL: What is the dream project you haven’t yet had time to realize?
GJ : Modular housing. I think Industrial design can transform the way to build houses.

DL: What is your secret recipe of success in design, what is your secret ingredient?
GJ : passion, it is necessary to feel it and see it before you make the first line.

DL: Who are some other design masters and legends you get inspired from?
GJ : Charles Eames, Chadwick, Eero Aarnio, Frank Gehry

DL: What are your favorite designs by other designers, why do you like them?
GJ : Long chair + ottoman charles eames, chaise lounge Le corbusier. Besides the years they are always a good piece. It is never old.

DL: What is your greatest design, which aspects of that design makes you think it is great?
GJ : Nico cot, because is a new way to make baby cots with great benefits.

DL: How could people improve themselves to be better designers, what did you do?
GJ : I still think I need to find that. I haven't done anything different than to express my passion.

DL: If you hadn’t become a designer, what would you have done?
GJ : Architect

DL: How do you define design, what is design for you?
GJ : Design is the art to create objects to make people happy.

DL: Who helped you to reach these heights, who was your biggest supporter?
GJ : My family. There is always inspiration there.

DL: What helped you to become a great designer?
GJ : Keep open my mind about learning new things all the time.

DL: What were the obstacles you faced before becoming a design master?
GJ : Thinking in a global way instead of a specific region. Design must be global

DL: How do you think designers should present their work?
GJ : explaining the process would help understanding the result.

DL: What’s your next design project, what should we expect from you in future?
GJ : New material and experimentation for the baby industry.

DL: What’s your ultimate goal as a designer?
GJ : To design products that fit all the international standards. Global design

DL: What people expect from an esteemed designer such as yourself?
GJ : Better understanding about what they really need .

DL: How does design help create a better society?
GJ : Making life better in the way we develop our daily activities. Always is a way to make it better. That would bring satisfaction in people and avoid thinking in how to do it, instead of enjoying life with people.

DL: What are you currently working on that you are especially excited about?
GJ : New technologies and new materials. experimentation process.

DL: Which design projects gave you the most satisfaction, why?
GJ : Probably my first work station, I found that I was able to transform.

DL: What would you like to see changed in design industry in the coming years?
GJ : More design with real intention, not just one more design of the same.

DL: Where do you think the design field is headed next?
GJ : influenced by technology.

DL: How long does it take you to finalize a design project?
GJ : The design process is very fast, just few months, the development of the idea can take up to 2 years.

DL: When you have a new design project, where do you start?
GJ : I need to understand what people do currently and how they interact in what exist in the market.

DL: What is your life motto as a designer?
GJ : to express solutions in a honest way. I can't design something if I am not convince about it.

DL: Do you think design sets the trends or trends set the designs?
GJ : Design set a trend, then many other will follow this trend

DL: What is the role of technology when you design?
GJ : this what makes the difference with good manufacturing

DL: What kind of design software and equipment do you use in your work?
GJ : Solidworks

DL: What is the role of the color, materials and ambient in design?
GJ : they are the tools to express an idea

DL: What do you wish people to ask about your design?
GJ : Nothing, the design must speak by it self.

DL: When you see a new great design or product what comes into your mind?
GJ : recognition that is always a better way to do everything we do.

DL: Who is your ideal design partner? Do you believe in co-design?
GJ : The ideal design partner is not a designer, is somebody who can help in taking a product to people's hands

DL: Which people you interacted had the most influence on your design?
GJ : family, my son, this is why I decided to design baby furniture.

DL: Which books you read had the most effect on your design?
GJ : Design History. Is important to understand where are we coming from.

DL: How did you develop your skills as a master designer?
GJ : still in the process, just the experience give you the skill, this not in the books.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?
GJ : All the people involved in the Bauhaus movement, pure design

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?
GJ : I don't think I am but it is great to have a recognition about your work

DL: What is your favorite color, place, food, season, thing and brand?
GJ : Blue, manly beach Sydney Australia, Pork belly, sommer, Cars , Aston Martin DB 10

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?
GJ : First exhibition of my last design, all the parents wanted to put the baby inside the cot and take photos.

DL: What makes your day great as a designer, how do you motivate yourself?
GJ : To see a smile in people faces when they see what I have created

DL: When you were a little child, was it obvious that you would become a great designer?
GJ : Not at all.

DL: What do you think about future; what do you see will happen in thousand years from now?
GJ : We will be leaving in other planets, humanity will expand without limits.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?
GJ : I am just a normal person with a different mind, I always challenge my thoughts when is about design. This is not an easy profession, and needs a lot of patience to succeed.