Interview with Keyvan Kasaei

Winner of Web Design Awards

Award Winning Designer Keyvan Kasaei shares insights


Interview with Keyvan Kasaei at Friday 21st of October 2016:

DL: Could you please tell us a bit about your design background and education?
KK : I have studied Industrial Design as a major in University.

DL: What motivates you to design in general, why did you become a designer?
KK : Details are important to me in Design. and also I like to have my own creations & products that make a good impact on people's lives.

DL: Did you choose to become a designer, or you were forced to become one?
KK : I have chosen to be a Designer.

DL: What do you design, what type of designs do you wish to design more of?
KK : I love any aspect of Art & Design and I try to see them as a whole but also I have discovered a new passion in Service Design : developing SaaS Services, Mobile Apps & Cloud Computing

DL: What should young designers do to become a design legend like you?
KK : 1)Discover, 2)Build 3)Measure 4) Feedback. This is a learning Loop which never ends but validates your Understanding of whether you are on the right track.

DL: What distinguishes between a good designer and a great designer?
KK : Great designers are visionaries but good designers are followers.

DL: What makes a good design a really good design, how do you evaluate good design?
KK : I say, The thought process & approach based on the medium & context of the Design. and next is the presentation.

DL: What is the value of good design? Why should everyone invest in good design?
KK : Good design makes habits and habits form how we live.

DL: What would you design and who would you design for if you had the time?
KK : I would design & implement Services to address unique needs of the Society. like Uber

DL: What is the dream project you haven’t yet had time to realize?
KK : I always have a long list of projects I want to build, as a designer you are always like that.

DL: What is your secret recipe of success in design, what is your secret ingredient?
KK : Thinking Differently and presenting Differently.

DL: Who are some other design masters and legends you get inspired from?
KK : Now days, Elon Musk and those who work on AI.

DL: What are your favorite designs by other designers, why do you like them?
KK : Tesla Model S by Franz von Holzhausen. I am always fascinated by Car Designs

DL: What is your greatest design, which aspects of that design makes you think it is great?
KK : A project that my team is going to launch in near future. It is a Service based project which lots of User experience touches. I think that would be my greatest achievement so far.

DL: How could people improve themselves to be better designers, what did you do?
KK : Find your niche and practice.

DL: If you hadn’t become a designer, what would you have done?
KK : Business Man.

DL: How do you define design, what is design for you?
KK : Design is a way of thinking in which changes the way we live and it can have different forms & approaches.

DL: Who helped you to reach these heights, who was your biggest supporter?
KK : My Students & teams, Also my Mistakes, Mentors, Environment & Family are on the top of my head.

DL: What helped you to become a great designer?
KK : Mistakes & Risks, Validated learning and also making more mistakes

DL: What were the obstacles you faced before becoming a design master?
KK : Learning to organize yourself is as important as the skills you build.

DL: How do you think designers should present their work?
KK : Delivering the message in less than 30 Seconds can help. and also having User in mind is the key.

DL: What’s your next design project, what should we expect from you in future?
KK : I am working on SaaS cloud-based Services.

DL: What’s your ultimate goal as a designer?
KK : to have an impact on human life through my designs

DL: What people expect from an esteemed designer such as yourself?
KK : to present a solid product and services which can change their lives for good.

DL: How does design help create a better society?
KK : Design makes us better if not the best we can be.

DL: What are you currently working on that you are especially excited about?
KK : A Service based Uber-like Mobile app.

DL: Which design projects gave you the most satisfaction, why?
KK : Any Service-Design projects that I've been involved were extremely satisfying .

DL: What would you like to see changed in design industry in the coming years?
KK : Designers should learn to code. and we should embrace Technology.

DL: Where do you think the design field is headed next?
KK : AI based future

DL: How long does it take you to finalize a design project?
KK : 12 weeks for POC/MVP and based on Success depends on the scope of the project.

DL: When you have a new design project, where do you start?
KK : Requirement gathering

DL: What is your life motto as a designer?
KK : I am my own competition

DL: Do you think design sets the trends or trends set the designs?
KK : they are interchangeable

DL: What is the role of technology when you design?
KK : Technology is the way to go and i think it has already affected our industry,

DL: What kind of design software and equipment do you use in your work?
KK : Rhino, Photoshop, Sketch, AWS cloud services, IOS, Android, various programming languages.

DL: What is the role of the color, materials and ambient in design?
KK : it is like the role of Sun rays in a beautiful day.

DL: What do you wish people to ask about your design?
KK : Critique my work and give me Constructive feedback. so I can serve more.

DL: When you see a new great design or product what comes into your mind?
KK : Joy & happiness.

DL: Who is your ideal design partner? Do you believe in co-design?
KK : Ambitious, Extraordinary and trouble maker.

DL: Which people you interacted had the most influence on your design?
KK : All those were not Following Common patterns. or set higher standards.

DL: Which books you read had the most effect on your design?
KK : The Biography of Steve Jobs.

DL: How did you develop your skills as a master designer?
KK : Self Taught, Practicing.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?
KK : Elon Musk & I will.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?
KK : Feels good. Not at all.

DL: What is your favorite color, place, food, season, thing and brand?
KK : Orange, on a beach, grilled Salmon fish, Summer, Tesla Model S.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?
KK : I once was drawing a shoe to practice perspective while I was traveling by an inner city bus, and funny enough somebody was willing to buy it from me.

DL: What makes your day great as a designer, how do you motivate yourself?
KK : Each sprint that I pass and feedbacks that I receive motivate me to go on.

DL: When you were a little child, was it obvious that you would become a great designer?
KK : I really can't say but I had a great imagination and also was drawing things and planning all the time.

DL: What do you think about future; what do you see will happen in thousand years from now?
KK : We are travelling deep space. but still we are designing

DL: Please tell us anything you wish your fans to know about you, your design and anything else?
KK : Please keep curious about life. we live only once.