Interview with Noushin Jafari

Winner of Urban Planning Design Awards

Award Winning Designer Noushin Jafari shares insights


Interview with Noushin Jafari at Tuesday 25th of October 2016:

DL: Could you please tell us a bit about your design background and education?
NJ : I started by studying architecture in Paris /France, and I have to admit my appreciation about french architecture schools accentuation on arts which is unique , and that's when I found my interest in design .After the masters degree in 2011 I went to Iran and got inspired by local artisans over there , then I started Interior Design ( continuing ) education courses in Hunter College in NYC in September 2015 . all along the way I took part of different kinds of internships and experiences , which I believe they had a very strong influence on my professional course.

DL: What motivates you to design in general, why did you become a designer?
NJ : I enjoy creating and finding solutions , details matter so much in design process and I have this manic to details though (lol)

DL: Did you choose to become a designer, or you were forced to become one?
NJ : I don't believe that anyone can "become" a designer by being forced to , it needs so much passion and patience beside the skills that would not happen by getting forced to . about me , I never had thought about my title , I just discovered my passions and took them seriously and they led me here where I am now , and who knows where they bring me tomorrow :)

DL: What do you design, what type of designs do you wish to design more of?
NJ : I mostly enjoy the "design process " , no matter I'm working on an object or an urban site . I wish to design a whole house , from A to Z , architecture to the fork and spoons , everything .

DL: What should young designers do to become a design legend like you?
NJ : Well , I consider myself at the start point of a long long journey . I can't say anything else than what everyone knows already ; passion , patience , work and experience

DL: What distinguishes between a good designer and a great designer?
NJ : Well , I don’t get the meaning of "great" designer actually , all I can mathematically say is ; all great designers are good designers . I don’t think that I got your question properly .

DL: What makes a good design a really good design, how do you evaluate good design?
NJ : Tricky question ! As tastes are so much involved with the design , judging them would be a hard one .but there are always factors that can not be ignored , such as: Harmony , Style , Function , Sustainability and of course budget (!)

DL: What is the value of good design? Why should everyone invest in good design?
NJ : Design is a quality of lifestyle , so then a "good" design as a lifestyle matter makes so much sense , right ? And I have to admit I feel so great to live in an era that Design matters and thrives more and more day by day .

DL: What is the dream project you haven’t yet had time to realize?
NJ : My own house

DL: What is your secret recipe of success in design, what is your secret ingredient?
NJ : Well , Generally I think having an open spirit is a gift to anyone , especially to designers because they can take advantage of that sensibility and bring it to their work .And also staying connected to the outside world ,to the music , fashion , visual arts , cinema , nature , variant communities of people , ….

DL: Who are some other design masters and legends you get inspired from?
NJ : Wow , I can give you an infinite list of them lol . I can say that I love Japanese design attitudes , Scandinavian furnishing styles , American midcentury's …. and a lot more

DL: How could people improve themselves to be better designers, what did you do?
NJ : Being a designer and having your own style is a hard matter , to me it's an everyday workout . I think It's more like being an active person in the most things you can do , getting updates , adjusting yourself with contemporary time you are living in , and having an eye towards the future , and this happens only if you are connected to your contemporary art , music , cinema , …. market , new materials

DL: If you hadn’t become a designer, what would you have done?
NJ : I even don’t want to think about anything else ! Seriously ! Being a designer is not a title or job , it’s a lifestyle , a filter in front of your eyes that you see the world through it

DL: How do you define design, what is design for you?
NJ : Art of living Art of solving problems in a sophisticated way

DL: Who helped you to reach these heights, who was your biggest supporter?
NJ : My father ! He supported me in every step I took since I was a child and still goes on

DL: What helped you to become a great designer?
NJ : Tripplel P ; Persistence , Patience ,Passion

DL: What were the obstacles you faced before becoming a design master?
NJ : I mostly had , and still do actually , a huge problem with the pedagogic system of design/architecture academies . Where you are supposed to grow your ideas , considering each student is a potentially great future designer with unique tastes and styles .. , and in academies students are treated the same as Medicine school students . Passing through tests and getting evaluated by the same scale as all others , and of course depending on the teacher's tastes too ! Well , this is a poison to creative careers I believe

DL: How do you think designers should present their work?
NJ : They should get published so that more people could reach to them , making connection between designers and make an international , borderless design society .

DL: What’s your next design project, what should we expect from you in future?
NJ : I'm so focused on Interior designing now , and I can promise you to hear about it in a very close future

DL: What’s your ultimate goal as a designer?
NJ : To stay close to the society I'm working with and for . And My designs make people more comfortable and happier

DL: What people expect from an esteemed designer such as yourself?
NJ : Miracle (lol )

DL: How does design help create a better society?
NJ : I think Design gives people a kind of quality , once they taste it , it suddenly becomes a need to them . Design should communicate with people to get them involved more and more , and that's why I profoundly believe in pre-design studies , psychologically , sociologically , politically ...

DL: What are you currently working on that you are especially excited about?
NJ : I'm working on a "music hall "'s interior design and space planning , and I'm super excited about it . This is a personal project ,As a music fanatic I attend music venues so frequently , I've seen some spatial needs in music halls either for the audience and the playing bands , which I work on them as a personal project in my free time . Every single time I work on it I see myself in that music hall and enjoy instantly

DL: Which design projects gave you the most satisfaction, why?
NJ : The ones built are so satisfying in a different level . When you see the lines you drew came to life , is so miraculous

DL: What would you like to see changed in design industry in the coming years?
NJ : To absorb variant ranges of tastes more and more And I think it is on a good track already

DL: Where do you think the design field is headed next?
NJ : I think it's only the beginning ! It will go in all directions and goes more specified , more intelligent , with higher technologies involved

DL: How long does it take you to finalize a design project?
NJ : It totally depends ! Depending on the project we are talking about . Designing a pencil by myself takes different time than designing the same pencil with co-designers , and so about the scale , location , deadlines … lots of things..

DL: When you have a new design project, where do you start?
NJ : Again , it all depends on the project I'm working on , varying from an object to a building or an urban project

DL: What is your life motto as a designer?
NJ : Never give up

DL: Do you think design sets the trends or trends set the designs?
NJ : They both affect each other , I can not say where this loop has been started but the thing I'm sure about is that they interact with each other constantly and eternally

DL: What is the role of technology when you design?
NJ : Well , I'm so into hand sketches and physical models , especially at the beginning , but I can not ignore the technology as a powerful tool that helps me present my ideas

DL: What kind of design software and equipment do you use in your work?
NJ : Rhinoceros , 3D Max , Photoshop , Sketchup , autocad … basically everything .

DL: What is the role of the color, materials and ambient in design?
NJ : I get inspired by each project's ambient I'm working on , I let the ambient ( sometimes it’s a city , sometimes an apartment , a room ..) guide me through its treasures and beasty parts Let's put it this way ; the ambient is the "input " and the colors and materials can be considered as the "output " of that design process . However , this is not that much definitive to me as I sometimes get inspired by colors and materials too .. well let's say they are all the children of the same family .

DL: What do you wish people to ask about your design?
NJ : Mostly about the obstacles I faced through that design process . I think knowing those obstacles and make them more visible and bolder is the key to find solutions to push them away

DL: When you see a new great design or product what comes into your mind?
NJ : The beautiful mind behind it for sure .

DL: Who is your ideal design partner? Do you believe in co-design?
NJ : Well , I'm not into co-design that much , but I appreciate others opinions and I usually consider them when designing , as I believe sometimes others can see the subject from an angle that I haven't had the chance to !

DL: Which people you interacted had the most influence on your design?
NJ : Some of my school teachers , some co-designers , few friends … mostly my artist friends , can't get enough of chatting with them

DL: How did you develop your skills as a master designer?
NJ : Practice only

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?
NJ : Stanley Kubrick

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?
NJ : It's delicious , isn't it ? Lol

DL: What is your favorite color, place, food, season, thing and brand?
NJ : I like most colors , as they all depend on my mood and circumstances , but I definitely don’t like the brown as my first choice though . Lol There are lots of places that are my favorites , like Berlin the whole city , Brooklyn , and there is this city in Iran called Meymand the whole city is carved in the mountain

DL: What makes your day great as a designer, how do you motivate yourself?
NJ : Well, anything can actually make my day though ! A good song in the morning , an idea , beautiful minds , high-quality materials , seeing a work done ..

DL: When you were a little child, was it obvious that you would become a great designer?
NJ : I have no idea how I was , maybe my parents would better answer this question . All I remember from my childhood is I never wanted to go to school and used to make these toy tents at home (backyard ) with my sister and crawled in them

DL: What do you think about future; what do you see will happen in thousand years from now?
NJ : Honestly , I'm not sure if we as human beings could endure till a thousand years from now , what we do to nature and this planet has feedbacks as we already can see these days , a bold example could be the climate change issues which is so serious and still being ignored !