Interview with Fang Cheng Dong

Winner of Appliance Design Awards

Award Winning Designer Fang Cheng Dong shares insights


Interview with Fang Cheng Dong at Tuesday 25th of October 2016:

DL: Could you please tell us a bit about your design background and education?
FD : My major is industrial design, I finished the undergraduate study, got the bachelor's degree in Tianjin University of Technology, 2011.

DL: What motivates you to design in general, why did you become a designer?
FD : I believe the gift that God gave to me, because He want to see a better world.

DL: Did you choose to become a designer, or you were forced to become one?
FD : I chose to become a designer before I went to college, cause I want to create more and more beautiful things.

DL: What do you design, what type of designs do you wish to design more of?
FD : Before one years ago, I am a product designer, in the past 4years I designed kinds of products like Induction cooker, fridges, washing machine, air conditioner and so on. But now I become a car designer, working for GAC Group in China.

DL: What should young designers do to become a design legend like you?
FD : Maintained a passion for life and love the world.

DL: What distinguishes between a good designer and a great designer?
FD : In my opinion, the different thing is you design for goods or you design for people.

DL: What makes a good design a really good design, how do you evaluate good design?
FD : Good design is to be used conveniently by different people, but none can feeling that it has been designed.

DL: What is the value of good design? Why should everyone invest in good design?
FD : Good design give people a comfortable life and good mood, so we need it.

DL: What would you design and who would you design for if you had the time?
FD : I want to design something that is related to people's lives closely, because that's what's important to human beings.

DL: What is the dream project you haven’t yet had time to realize?
FD : A car, a wise creature, a friend. These three are the same thing.

DL: What is your secret recipe of success in design, what is your secret ingredient?
FD : To consider more about people's lives, think like a child, I must convince myself at first.

DL: Who are some other design masters and legends you get inspired from?
FD : Mr. Dieter Rams, the last time I invited by Braun as a guest juror for BraunPrize, I meet Mr. Dieter Rams in Braun and I know more deeply about his design philosophy.

DL: What are your favorite designs by other designers, why do you like them?
FD : I like those things which are full of passion and good for our life. For example, Gogoro is beautiful and meaningful design for our life.

DL: What is your greatest design, which aspects of that design makes you think it is great?
FD : For now, I wish my greatest design is an intelligent car, it is still in process :)

DL: How could people improve themselves to be better designers, what did you do?
FD : Adhere to the faith, love the world!

DL: If you hadn’t become a designer, what would you have done?
FD : Maybe a artist, maybe a engineer I think.

DL: How do you define design, what is design for you?
FD : Design is an impulse, people want to achieve their goals, so they need design. Design is a tools for people to achieve their aims.

DL: Who helped you to reach these heights, who was your biggest supporter?
FD : My family! My teacher!

DL: What helped you to become a great designer?
FD : The faith, I believe our world will become more and more better.

DL: What were the obstacles you faced before becoming a design master?
FD : Knowledge and experience, I need to accumulate more of these things.

DL: How do you think designers should present their work?
FD : To show a more realistic future for people.

DL: What’s your next design project, what should we expect from you in future?
FD : It's should be a beautiful and intelligent car.

DL: What’s your ultimate goal as a designer?
FD : I want to be as great a designer as Mr.Dieter Rams.

DL: What people expect from an esteemed designer such as yourself?
FD : A good design and easy to buy.

DL: How does design help create a better society?
FD : Make full use of social resources and make people's life more and more conveniently.

DL: What are you currently working on that you are especially excited about?
FD : To be a car designer and design a concept car for the future.

DL: Which design projects gave you the most satisfaction, why?
FD : The Sliver-Touch refrigerator, cause I got the Golden A'design award.

DL: What would you like to see changed in design industry in the coming years?
FD : Pay more attention to people's lives than commercial value.

DL: Where do you think the design field is headed next?
FD : Customized design.

DL: How long does it take you to finalize a design project?
FD : For concept project, maybe 3~5month. For production project, need one or two years.

DL: When you have a new design project, where do you start?
FD : Market research and think like a user.

DL: What is your life motto as a designer?
FD : "I long so much to make beautiful things. But beautiful things require effort, disappointment and perseverance."-Vincent Willem van Gogh

DL: Do you think design sets the trends or trends set the designs?
FD : They are affected to each other, it is difficult to separate clearly.

DL: What is the role of technology when you design?
FD : It is an important thing, the technology support the design and development of the project.

DL: What kind of design software and equipment do you use in your work?
FD : Rhino, Keyshot, Alias, Photoshop, AE, AI.

DL: What is the role of the color, materials and ambient in design?
FD : To give the product a certain emotional.

DL: What do you wish people to ask about your design?
FD : where I can buy it?

DL: When you see a new great design or product what comes into your mind?
FD : I will thinking about the design logic of this product at first.

DL: Who is your ideal design partner? Do you believe in co-design?
FD : My sister is my ideal design partner. Yes, I believe so.

DL: Which people you interacted had the most influence on your design?
FD : Those who have professional knowledge, they can put forward very deep views.

DL: Which books you read had the most effect on your design?
FD : <A Fine Line>

DL: How did you develop your skills as a master designer?
FD : Practice and thinking, more and more.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?
FD : Mr. Dieter Rams

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?
FD : To be a famous designer is not important, to design a famous product is more important.

DL: What is your favorite color, place, food, season, thing and brand?
FD : I like orange, I like Como and Italian food.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?
FD : Traveling to Como and attend the A’ design award ceremony is a very wonderful experience for me.

DL: What makes your day great as a designer, how do you motivate yourself?
FD : Our world is beautiful and lovely, I should do my best to make it more and more better.

DL: When you were a little child, was it obvious that you would become a great designer?
FD : I am not sure, it's been a long time I can't remember that.

DL: What do you think about future; what do you see will happen in thousand years from now?
FD : It depends on the development of science and technology, but I think no matter how the world changes, human beings are the same.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?
FD : I am a designer, I working for my faith, I working for our world!