Interview with Felipe Ferrer

Winner of Architecture Design Awards

Award Winning Designer Felipe Ferrer shares insights


Interview with Felipe Ferrer at Wednesday 2nd of November 2016:

DL: Could you please tell us a bit about your design background and education?
FF : Undergrad in architecture in Mexico and Peru and a Masters degree in Advanced Architecture Science in Columbia University in NYC

DL: What motivates you to design in general, why did you become a designer?
FF : Possibility of making things better

DL: Did you choose to become a designer, or you were forced to become one?
FF : It was never a choice, it was a very natural process

DL: What do you design, what type of designs do you wish to design more of?
FF : Buildings. I'm pursuing to design more interactive designs.

DL: What should young designers do to become a design legend like you?
FF : Keep on designing but don't leave the entrepreneur side of the business

DL: What distinguishes between a good designer and a great designer?
FF : Capacity of synthesis

DL: What makes a good design a really good design, how do you evaluate good design?
FF : It works, looks and feel better

DL: What is the value of good design? Why should everyone invest in good design?
FF : Good design should work better and last longer, it should make life easier, better and more beautiful.

DL: What would you design and who would you design for if you had the time?
FF : Elon Musk mars housing.

DL: What is the dream project you haven’t yet had time to realize?
FF : My own house.

DL: What is your secret recipe of success in design, what is your secret ingredient?
FF : Something you don't expect

DL: Who are some other design masters and legends you get inspired from?
FF : Artist like Olafur Eliasson, Banksy, Sci Fi writers and film directors, atmospheric musicians, etc

DL: What are your favorite designs by other designers, why do you like them?
FF : Luis Barragan because of the atmosphere in the house, magic like.

DL: What is your greatest design, which aspects of that design makes you think it is great?
FF : Our presentation card. Its completely unexpected, its perverse and does what its suppose to do perfectly whitch is to cause a great first impression.

DL: How could people improve themselves to be better designers, what did you do?
FF : Whatever increase the capacity of perception, analysis and synthesis.

DL: If you hadn’t become a designer, what would you have done?
FF : Advertising

DL: How do you define design, what is design for you?
FF : Anything well though and beautifully executed.

DL: Who helped you to reach these heights, who was your biggest supporter?
FF : First my parents and then my wife

DL: What helped you to become a great designer?
FF : Curiosity

DL: What were the obstacles you faced before becoming a design master?
FF : Getting a real client

DL: How do you think designers should present their work?
FF : It always depends to who. But as a rule of thumb the most simple way as possible.

DL: What’s your next design project, what should we expect from you in future?
FF : An application that mixes urbanism, design, media. Virtual presence.

DL: What’s your ultimate goal as a designer?
FF : To make people's life better and therefore the planet.

DL: What people expect from an esteemed designer such as yourself?
FF : Hopefully one would expect to make something better and more beautiful.

DL: How does design help create a better society?
FF : It start with making a persons life better, then design can help how we interact with each other.

DL: What are you currently working on that you are especially excited about?
FF : An app that connects people and places using their mobile devices.

DL: Which design projects gave you the most satisfaction, why?
FF : AGP factory and offices because the client was the most satisfied.

DL: What would you like to see changed in design industry in the coming years?
FF : Engaged more with our biology and more seamless

DL: Where do you think the design field is headed next?
FF : User experience based design, and tailored made for mass consumption.

DL: How long does it take you to finalize a design project?
FF : It always depend on the complexity of the project, although sometimes very simple projects can take a lot of time and some very complex ones thru a rational approach can be relatively fast.

DL: When you have a new design project, where do you start?
FF : Researching the problem, sometimes starting from the details, others from form and others from program.

DL: What is your life motto as a designer?
FF : Less is more

DL: Do you think design sets the trends or trends set the designs?
FF : Good design don't follow trends.

DL: What is the role of technology when you design?
FF : One of the best tools

DL: What kind of design software and equipment do you use in your work?
FF : PCs. 3Dmax and CAD

DL: What is the role of the color, materials and ambient in design?
FF : They are tools to get the right atmosphere in the space.

DL: What do you wish people to ask about your design?
FF : Why did you locate the boardroom hovering over the lobby?

DL: When you see a new great design or product what comes into your mind?
FF : It just feel good, like seeing someone beautiful that also having a great personality.

DL: Who is your ideal design partner? Do you believe in co-design?
FF : Anyone that is proactive in the design process is good. Discussion of ideas is always better.

DL: Which people you interacted had the most influence on your design?
FF : Luckily for us, this time, the client

DL: Which books you read had the most effect on your design?
FF : Ornament and Crime by Adolf Loos

DL: How did you develop your skills as a master designer?
FF : Learning from the masters, working for them and then finding your own voice.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?
FF : Leonardo da Vinci always puzzled me how would he be just as a regular person, have some beers with him, talk about happiness

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?
FF : I'm not famous.

DL: What is your favorite color, place, food, season, thing and brand?
FF : White, NY, meat, summer, iPhone and Pixar

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?
FF : Pulling an super stressful all-nighter because we confuse the date of the deadline, we finish one day before.

DL: What makes your day great as a designer, how do you motivate yourself?
FF : Designing is fun for me, if I didn't need to make a living I would do it for free.

DL: When you were a little child, was it obvious that you would become a great designer?
FF : I always wanted to work as a designer and having great clients.

DL: What do you think about future; what do you see will happen in thousand years from now?
FF : We'll be able to leave our body consciously, from there anything goes.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?
FF : One of the reasons we are happy with our design is that it changed for good the way of working in the Factory.