LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Sharon Webber-Zvik ("SW") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

SW : I have never studied in a formal institute. I consider myself an autodidact person. I was fortunate enough to grow up in an artistic environment. My mother is a talented painter. My childhood scent of wet ink and chalk, with the images of my mother creating her art. I have never studied in the formal definition of “art school”, but art books and techniques was my second language at home. Everything I learned was by the drive to do better. To be a better designer. I hope to keep learning and to never stop discovering how art and design can enrich me.

DL: What motivates you to design in general, why did you become a designer?

SW : I believe that art and design can change people's perspectives, beliefs and point of views. I hope that my art and designs will touch the viewer's hearts and if I am lucky enough, I will be honored to create thought-provoking art and designs.

DL: Did you choose to become a designer, or you were forced to become one?

SW : I believe that I am lucky to be considered a designer. I feel it’s a tremendous responsibility in today’s world to create good designs. A design that serves people and is created for people. I was never forced to become one, but if I am lucky to be one. I hope to be a great one.

DL: What do you design, what type of designs do you wish to design more of?

SW : My day to day work is in branding. I try to choose my projects to fit the fields and topics I believe in. However, I do hope to create more thought-provoking art and to pass forward concepts of kindness and tolerance.

DL: What should young designers do to become a design legend like you?

SW : It is a great honor to be considered as a designer, and it’s a wonderful notion to be considered a good one. It’s a fantastic thought to be called as a “Legendary designer”, as it means I did some good and maybe left some legacy behind me. I hope that young designers will never stop learning, will never stop thinking good on this world, and will never stop trying to make a difference. Do not create presumptuous design, create art and design as equals.

DL: What distinguishes between a good designer and a great designer?

SW : I think that a good designer thinks about a project in as matter of great technique and fantastic implementation. A great designer thinks about the effects of the design on others in years to come.

DL: What makes a good design a really good design, how do you evaluate good design?

SW : Good design makes an impression. Leaves a feeling or other emotional influence. Something that will not leave my body and mind for a while.

DL: What is the value of good design? Why should everyone invest in good design?

SW : A good design is not just a pretty one, it’s not the nicer one, It’s the design that makes a difference. If It create a feeling, it will probably serve its’ purposes better and longer. It will touch and effect more people and target audience.

DL: What would you design and who would you design for if you had the time?

SW : would probably create more street art. Art that effects people immediately. I would love to combine branding to huge corporate with humane and social topics.

DL: What is the dream project you haven’t yet had time to realize?

SW : I would love to create street art that shouts the agenda of kindness. A huge project that involves designers and artist from all over the world.

DL: What is your secret recipe of success in design, what is your secret ingredient?

SW : Oh, I wish I had one…

DL: Who are some other design masters and legends you get inspired from?

SW : I adore the notion and the beliefs behind the Bauhaus stream. Before that, Alexsandr Rodchenko which used design to create a better world and to be socially engaged (by his beliefs and standards)

DL: If you hadn’t become a designer, what would you have done?

SW : I would have probably become a photographer or a writer. Something related to life stories.

DL: What’s your ultimate goal as a designer?

SW : I hope to keep on learning, and to keep trying to create design and art that truly effects people.

DL: When you have a new design project, where do you start?

SW : I try to start with characterisation feelings: What feelings should the one that holds this design feel? How do I want him to feel?

DL: What makes your day great as a designer, how do you motivate yourself?

SW : My day becomes a good day when I know that my design affected and touched someone. My day becomes a perfect day if my design inspired other to create a design. Design that motivate other to create - that’s a perfection!

LEGENDARY DESIGNER

I CREATE FROM THE MOST EMOTIONAL AND PERSONAL PLACE, WHEN WORDS BECOMES A LIMITED TOOL. I HOPE SIMPLY TO EXAMINE MYSELF, TO LOOK AT MY THOUGHTS ON A MORE PLASTIC AND PERCEPTIBLE WAY. USUALLY, I PLAN TO CREATE A SINGLE WORK BUT LIKE TEARS THEY COME ONE AFTER THE OTHER, UNTIL RELIEF. I DON’T THINK ABOUT IT, OR PLAN MY TECHNIQUE - I SIMPLY CAVE IN TO ALL THOUGHTS AND IDEAS, DECIDING BY FEELING WHAT WILL SERVE THE IDEA BEST. I DO NOT HAVE THE BEST TECHNIQUE AND I AM NOT AN ACCURATE ARTIST, I ACKNOWLEDGE THAT. SOMETIMES IT CAN BE A HELPFUL FACT, BUT MOST OF THE TIMES IT MAKES ME FEEL LIKE I COULD BE BETTER. I COULD CREATE IT IN A BETTER WAY. MOST OF THE TIME I SIMPLY APPRECIATE THE OPPORTUNITY TO EXPRESS MYSELF.


Pain and Suffering Research Branding

Pain and Suffering Research Branding by Sharon Webber-Zvik


Jellyfish Investment Firm Corporate Identity

Jellyfish Investment Firm Corporate Identity by Sharon Webber-Zvik


One Day Animated and Static Logo

One Day Animated and Static Logo by Sharon Webber-Zvik


Selfish Collages Postcards Series

Selfish Collages Postcards Series by Sharon Webber-Zvik

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